How to choose a business Name

There are More than 2400000000 Business in the world and the number is
increasing day by day. The most important task for starting a business is having
its name that is catchy and unique to its customers. Choosing a unique and right
name to embody your business and all the activities that its going to do is not a
easy task it have many characteristics in it which are important to follow.
Here you will find some important factors for how to choose a business name.
1. Brainstorming
The first thing that you should do is to have a brainstorm session. This is quite
obvious but just sit down and think about all of the names that come up in your
mind, just think about all the aspects that you want your brand to convey. A
healthy and catchy name will attract the audience. A well brainstormed name
urges the minds to memorise it.
2. Easy to pronounce
Always remember to answer few questions before choosing the business name
that people will able to understand and pronounce your brand? Is your spelling
is not difficult? It should be pronounceable and have not complex spellings. If it
will be difficult to pronounce people misinterpreted it and the name will lose its
power to convey your views through it.
3. Availabiity
Do a quick search to see if your name is already taken. You don’t want to use a
name that somebody else is already using for their business so that’s why it is
also important to just run a quick check on the internet.
4.Meaningful and distinctive
In order to be memorable and to be in competition and to avoid confusion
among your target audience a strong business name should be distinctive and
meaningful. From the name your target audience will come to know about your
product. If it will not be distinctive your audience will be confused about your
product which can effect your business reputation.
5. Unique and authentic
Uniqueness and individuality are the most important traits for your business
name. If your name will be unique audience will give the worth to your product.
For example beauty parlor, book, parks are the general name of places and
things but shakespear's book has its unique name so it will attract the target
audience. Authentic and registered business name will illuminate your business.
It will help to nourish it. If you have a registered name it will provide
authenticity to your business.
6. Simple and short
Don’t go for the overly long names because someone that is going to hear your
name for the first time is not going to remember. You want people to remember
you and to find you if they have would like a quick google search so that is why
you should keep your name short and simple.
7. Scalable name
Picking a name that is too narrow or too specific and it is going to
limit you and the activities that you want to do with your business.
For example if you are selling women products today you might not
want to choose the name women product because you don’t know in
the future you start selling to men. If you do this you will stuck with
the name women products.
So it is important to pick a name that is scalable this will help you
grow and expand in the future.