Upgrad Data Analytics

Workshop
ANKIT JAIN
What is Data Analytics?
MAKING SENSE OF DATA

HOUSE OF CARDS
Why to enter into Data
Analytics/Science?

2.5 18
*10 Bytes of data generated everyday (--IBM)

150,000 Shortage of Data Scientists in US alone in

2018 ( -- Mckinsey and Co.)

Roles in Analytics?

• Data Analyst
• Data Scientist
• Data Engineer

Let’s discuss the differences between Data Analyst

and Data Scientist
 What Twittersphere thinks?
Pretty good one

But some people

are more
skeptical
Data Analyst vs Data Scientist?
Where is Data Science Used?
Everyday products like :
• Google Search Ranking
• People You May Know at Facebook
• Surge Pricing of Uber
• Recommended Products in Amazon
• Digital Advertisement Targeting
• Potential Matches on Tinder
• Apple’s Siri on Iphones
 New Applications
Age Detection from Pic

Alpha Go
Self Driving Cars
 CASE STUDY

Source : https://modeanalytics.com/
Yammer ($1.2Bn Acquisition by Microsoft)

Yammer is a social network for communicating

with coworkers. Individuals share documents,
updates, and ideas by posting them in
groups.Think of it like Facebook for Work.
Yammer has web,mobile and tablet apps.
Investigating a Drop in User Engagement

What caused this dip in engaged users?

Prior Hypothesis
• Holiday
• Broken Feature/App
• Error in Data Recording Script
• One Time Marketing Event
• Etc…
User Growth on Yammer Platform
Growth Rates
look normal.
High on
weekdays and
low on
weekends
Engagement of Old Users
Engagement By Device

Major Engagement Drop for Mobile

Users
Zooming in on Mobile Users
Further Exploration
It seems the issue is with the mobile app related to long-time user
retention. Possible issues can be:

1. Mobile app has become too heavy with new features and it
crashes
2. Re-engagement Emails that were sent for retaining users are not
been viewed on mobile clearly
3. A bug in recording data in mobile
4. Etc …
Thank You