INTEGRATED MARKETING COMMUNICATIONS AND BRANDING 500356

INDIVIDUAL ASSIGNMENT BRIEF

2020-21
ISSUE SOLUTION HOW THEY WILL DO IT Read this: The Importance of Bees
Bees are responsible for a Dare to Bee is a social Dare to Bee will involve https://www.bbc.co.uk/teach/would-
significant chunk of the enterprise with a mission to in the farming & we-starve-without-bees/zkf292p
world’s food supply, from benefit society and the harvesting of honey,
1/3 to as much as 85%, environment it operates in. production, processing & What is a social enterprise?
but the bee population has It aspires to have a trading of its produce Watch this:
declined at an alarming positive, lasting impact for and related merchandise. https://www.youtube.com/watch?v=
rate over the past decade bees, and people around T2vxSHkrcns&feature=youtu.be
or so. the world. It will also deliver Read this:
educational talks to raise https://www.socialenterprise.org.uk/
awareness of the benefits what-is-it-all-about/
of bees and their impact Dare to Bee as a social enterprise
on our environment. aims to help maintain bee
population, whilst supporting
disadvantaged people by involving
them in its operations to help them
become self-reliance.

INTEGRATED MARKETING COMMUNICATIONS AND BRANDING 500356

INDIVIDUAL ASSIGNMENT BRIEF
2020-21
BUT, THERE IS A PROBLEM
Dare to Bee, as a start-up, lacks fund to begin its
‘Save the Bees’ conservation project.
YOUR TASK
This assignment provides you an amazing opportunity to contribute to
SOLUTION Dare to Bee’s highly worthy conversation project by helping them to
CROWDFUNDING promote their donation/reward based Crowdfunding campaign.

WHAT IS CROWDFUNDING? Your task is to prepare an Integrated Marketing Communication

Crowdfunding is a way of raising small amounts of
money from a large number of people, typically via
online platform such as https://uk.gofundme.com/
Watch this on how it works:
https://youtu.be/0eCuxQ76B_U
Read this: https://www.ukcfa.org.uk/what-is-
crowdfunding/ (different types of crowdfunding)
(IMC) plan for Dare to Bee to reach and appeal to individuals who
may be willing to invest in/donate to its Crowdfunding by creating
awareness and call to action.
Prepare your IMC Plan using the SOSTAC process (Situation analysis,
Objectives, Strategy, Tactics, Action and Control). Your plan should
cover each of these sections. Word limit of 2000 (+/- 10%)
excluding references and appendices.

INTEGRATED MARKETING COMMUNICATIONS AND BRANDING 500356

INDIVIDUAL ASSIGNMENT BRIEF
2020-21
ASSIGNMENT SUBMISSION
DATE:
To be confirmed
(see Canvas site for further
information on submission)

The authors of selected top

assignments will have the
opportunity to showcase
their creative ideas to Dare
to Bee to win the Best IMC
Campaign award

Please do not contact Dare

to Bee directly. If you have
any questions please email
the module leader.

REMEMBER TO USE THE

ASSESSMENT CRITERIA TO
GUIDE YOUR WORK
(SEE APPENDIX A)
Appendix A – Assessment Criteria

INTEGRATED MARKETING COMMUNICATIONS AND BRANDING 500356

INDIVIDUAL ASSIGNMENT BRIEF
2020-21