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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 4, NO 9

BLUE OCEAN STRATEGY AS REVOLUTION IN THE FIELD OF STRATEGIC

MANAGEMENT
S.Ehsan Mirrahimi

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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 4, NO 9

Innovation and Value Creation

Innovation and value creation, is based on the Blue Ocean Strategy. Innovation value creation focuses equally on
Innovation and value creation. And new ways of thinking about and implement strategies that will result in the
creation of a blue ocean and withdrew from the competition.
Competitive strategies based on innovation and value creation, one of the common challenges that include: choosing
the value or cost.

Value
Reduce costs Innovation Increase Value to
the buyer

Figure (1): Follow two strategies to reduce both cost and differentiation.

Restructuring of Work and Service Area Boundaries

One of the most important principles of blue ocean strategy, rebuild the domain boundaries separating work and
service to the competition and create blue oceans. Search the risk of blue ocean that many organizations are
concerned that the current conflict. The main challenge outside of examine all possible options, identify the business
opportunities are compelling blue ocean.

For create a blue ocean ,we need to Entrepreneur.

What is Entrepreneurship?
According to Webster's definition of academic Vazhnamh: entrepreneur is one who undertakes a business venture of
the organization, administration and duties..
Joseph Schumpeter's entrepreneur knows and says that the main driving force in economic development: the role of
entrepreneurial innovation.
Personality Characteristics of Entrepreneurs
1- Needs for success 2- Willingness to risk 3- The need for independence
4- Entrepreneurs with internal locus of control. 5- Creativity.

Where you are an entrepreneur looking for blue water??

Paths and different ways to search for a pure idea to create a genuine market, there is a summary of the items to be
included:
** Exploration of alternative industries.
** Exploration of strategic groups in the industry.
** Search and customers of the chain.
** Exploration of complementary products and services.
** Search, and investigated the functional and emotional attributes buyers.
** Search and review over time

None of these paths requires special vision or for sight about the situation are not forthcoming.

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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 4, NO 9

Conclusions
The boundaries of conventional thinking on competition, organizations will be able to change how the conventions
and customs through strategic movements to understand and Strategic movements led to the restructuring and
modernization of fixed boundaries and service area of job creation, oceans are blue. The process of discovering and
creating blue oceans, demand forecasting or industrial processes are captured. In addition, the process of discovering
and creating blue oceans, trial and error hierarchical implementation of new ideas in the minds of business managers
(or through intuition) would also not mind. Instead, managers must go through an entirely new way and in a
structured process, to reorganize the market realities. Due to the modernization and restructuring of current areas of
work and service beyond industry boundaries, managers will be able to compete shoulder to shoulder with their
competitors in the red oceans release. As noted in this article, the results of this new approach, introducing a set of
principles, analytical tools and frameworks that explain how to deal systematically with competitive markets and
strategic thinking based on race. Blue Ocean has created is a dynamic process and As soon as a company creates
blue ocean and its performance implications are clear. In general we can say that the concept of blue ocean offers
strategy and systematic approach to competition agencies and companies in the fields of manufacturing and service .
This concept can be used for organizational leaders, management experts and consultants and all persons interested
in the sustainability of their businesses and organizations are to be effective.

References
1- Kim& Nauborgne(2005) unmatched competitive strategy , translated by Shahnaz Majid and Golpayegani
Pyrvzfr. Article devise No. 202
2-Ateffi(2008), Scientific bimonthly - promote "human development" (Blue Ocean Strategy as a revolutionary in the
field of strategic management). police, No. 24
3- Promise,A(2000)Blue Ocean Strategy Research Paper According to Tehran.

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