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Editorial Research
Editorial Research
Editorial Research
LECTURER:JAVED KANA
GROUP NO:5
GROUP MEMBERS
An editorial research are the findings of the knowledge behind an editorial published or written
on a newspaper or magazine.
Introduction
Editorial research is done by professionals who are called editorial researchers.It can be done
know what content is interesting to the audince and can capture their attention.Editorial
research can also be done on an already existing editorial article that is written or
published.This research aims on finding out about the audinces preferences and interest.In the
case of online journalism where social media exist there is twitter which information is posted
and people interact and react on information which can be put on trending.Editorial research is
then done to know why an information is major concern to a large number of audience.Many
editorial researches are although done on important information that affect the people or serve
their interests.
To Conduct an editorial research, the research has to first of all decide on the aim of the
research.
He or she should make clear what they intend to achieve from the research. This may then
guide the researcher on the methods they will use in the research.
what resolutions and improvements they can make from the results gotten from the editorial
research. This is a very useful part in bringing about improvements in the Editorials.
Editorial research is very important since it, among others, helps the Writers to Shape their
For a successful editorial research you need to have a well outlined research project.
Editorial research questions is one of the factor that determines the success of your editorial
research. One need to form research questions for a particular editorial. The type of questions
formed determines the type of data to be collected. Therefore when forming editorial research
questions one must put into consideration all the factor involved in order to do a
comprehensive editorial research. An editorial research can be done before writing an editorial.
Before writing an editorial, research is done so that one can right a good relevant editorial
research that will attract the audience attention and keep their attention all through the
editorial. Some of the factors to be considered when forming research questions at this stage
are; the target audience, the problem/issue at hand, the message, and the news hole. Examples
1.What is the problem, issue or topic to be discussed and how relevant is the topic to be written
as an editorial?
2. Who is the target audience?
They include:
« In-person interviews
« By telephone
-Tips on the methods that you are going to use on your research;
The credibility of an author is very vital in determining the quality of sources you have located
the book. These usually provide information on the author's credentials/areas of expertise. You
can also check on One Search to find other books written by tsame author.
If your choice is an article;first determine the type of publication it appeared on, whether
newspaper or magazine. Scholarly articles are usually written by expertise who include their
credentials or afflictions and references. Check if the author has written other articles on the
same topic by searching in appropriate data base. Also search Google Scholar for the author
and article and see how often the article has been cited ( a high number of citation is an
indication of credibility)
If you choose websites; first check if their is an author listed on the site. Then check if there is
an 'about us /me' link. Check to see that the website is updated regularly and who hosts the
Currency- check the publication date and determine whether it is current enough for
your topic.
Coverage (relevance)- consider whether the source is relevant to your research and
Authority- determine the credentials of the author of the source and determine their
Objectivity (purpose)- what's the author's purpose in creating the source? How does
Evaluating Websites.
Currency - A useful website is updated regularly and let's visitors know when content
was last updated. Brocken links and out-of-date information is an indication that the site
Relevance - Consider whether the website is appropriate to you and your paper
audience.
Authority - Look for an 'about us'link to learn about the about the sites creator. The
more you know about the credentials and mission of a site's creator as well as their
source of information, the better idea you will have about the site's quality.
Accuracy - Check if the site presents references or links to the sources of information it
Purpose - Consider the reason why the site was created. Can you detect any bias? Does
it use emotional language? Is the site trying to persuade you about something?
* Useful information can be found on all kinds of sites,but consider carefully whether the
Content farms exists to host ads. Their aim is to drive traffic to their sites by posting popular
AN EDITORIAL RESEARCHER
The role of an editorial researcher involves searching for factual information and updating the
Most editorial researchers specializes in an area for example; health, political, finance, law,
science. For one to be qualified to be an editorial researcher one must have some form of
qualifications and education such as English degree or technical experience in a related field.
Proofreading; Review content for technical errors such as grammatical issues, clarity, accuracy
Designing layout: Figure out what kind of writing style is more convincing to the target
audience. For example; The youths will be more attracted if celebrities news is put on the cover
page.
As a research editor you analyse information related to a specific topics to produce reports or
Working with a team of editors to evaluate content for writing style and accuracy.
Reference:
www.guides.osu.edu