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Master of Business Administration: College of Commerce, Patna
Master of Business Administration: College of Commerce, Patna
REPORT
ON
THE STUDY OF CUSTOMER PREFERENCES AT THE TIME OF
PURCHASE AUTOMOBILE WITH REFFERENCES TO HONDA
FOUR WHEELER
SUBMITTED FOR
In Partial Fulfillments of the Requirement for
the Award of the Degree of
SUBMITTED TO
COLLEGE OF COMMERCE, PATNA
UNDER THE GUIDANCE SUBMITTED BY
MR. CHANDAN KUMAR DHIRENDRA KUMAR
FACULTY OF MBA ROLL- PAT-18212914020
COLLEGE OF COMMERCE Reg_No:- 1212700210
Patna- 800020 M.B.A (MARKETING)
SESSION (2016-18)
CERTIFICATE BY THE GUIDE
I also declared that this report has not been submitted to any university/
DATE:- SIGNATURE
_________________
DHIRENDRA KUMAR
PAT-18212914020
Reg_No:- 1212700210
M.B.A (MARKETING)
ACKNOWLEDGEMENT
I take the opportunity to express our gratitude to all the concerned people who have
gratitude towards organization for providing the opportunity and resources to work on
this project.
organization for her guidance and invaluable advice during the projects. Also to my
guide, whose insight encouraged me to go beyond the scope of the project and this
And last, I would like to take an opportunity to thank all the people who helped me in
collecting necessary information and making of the report. I am grateful to all of them for
DHIRENDRA KUMAR
PAT-18212914020
Reg_No:- 1212700210
M.B.A (MARKETING)