Brief Description:

Conditional probability refers to the probability of event A, given information about the occurren

Formula:
p(A|B) = p(A and B)/ p(B) where p(A|B) Probability of A given B
p(A and B) Joint probability of A and B
p(B) Probability of B

Problem Statement:
A survey by a Social Media Examiner of B2B marketers and B2C marketers was based on 1331 B2
The following table summarizes the results:
Business Focus
Increase use
of LinkedIn B2B B2C Total
Yes 1038 915 1953
No 293 779 1072
Total 1331 1694 3025

i) Suppose you know marketer is a B2B marketer, what is the probability that he or she plans to i
ii) Suppose you know marketer is a B2C marketer, what is the probability that he or she plans to

Define each value provided:

Let A be the event where the marketer plans to increase use of LinkedIn
Let B be the event where the marketer is a B2B marketer
Let C be the event where the marketer is a B2C marketer

What is needed?
i) p(A|B) i.e. probability of event A given B
ii) p(A|C) i.e. probability of event A given C

Solution with calculation

Using the formula
i) p(A and B) 0.3431
p(B) 0.44
p(A|B) 0.7799 77.99%
Using the contingency table

ii) p(A|C) 0.5401 54.01% Denominator: It is given that marketer is a B2C marketer. Hen
Numerator: Out of the 1694 B2C marketers, 915 are intereste
Answer i) 0.7799 77.99%
ii) 0.5401 54.01%

Learning
Conditional probability can be calculated using the formula or by using numbers from the conting
formation about the occurrence of another event B

y of A given B
ability of A and B

rketers was based on 1331 B2B marketers and 1694 B2C marketers.

bility that he or she plans to increase use of LinkedIn?

ability that he or she plans to increase use of LinkedIn?

rketer is a B2C marketer. Hence, sample space is number of B2C marketers i.e. 1694.
marketers, 915 are interested in increase use of LinkedIn

ing numbers from the contingency table