Phone:2716431,2716092

Fax:(0522)2716092
Email:iccmrt@satyam.net.in
Website:www.iccmrt.ac.in

INSTITUTE OF CO-OPERTIVE CORPORATE

MANAGEMENTRESEARCH AND TRAINING
467 SECTOR 21, RING ROAD, INDIRA NAGAR,LUCKNOW

CERTIFICATE
This is to certify that PRABHAKAR SINGH, a student of Master of business
administration(MBA) Programme (Batch 2020-2022)
At this institute has conducted a mini project titled“FAST FOOD RESTURANT”under my
guidance during 1st semester. The mini project has been prepared towards partial fulfillment
for the award of MBA degree from Dr. A.P.J . ABDUL KALAM TECHNICAL
UNIVERSITY. The mini project report is the original contribution of the student

The mini project report is hereby recommended and forwarded for evalution.

Dr. Nivi
Srivastava
Assistant Professor
 DECLARATION

I PRABHAKAR SINGH, a student of Master of Business Administration (MBA) Program at the

Institute of Co-operative &Corporate Management Research Training,andLucknow hereby declare that
all the information, facts and figures used in this research project titled ‘fast food resturant’ Have
been collected by me. I also declare that this research report has been prepared by me and the same has
never been submitted by the undersigned either in part or in full to any other University or Institute
published earlier.

This information is true to the best of my knowledge and belief.

PRABHAKAR SINGH
MBA (Batch 2020-2022)
Roll No:2001240700100
 ACKNOWLEDGEMENT

I express my deepest sense of gratitude the God almighty for the blessing without
which the study would have never seen light of the day.

I hereby acknowledge my sincere gratitude to the Dr.A.P.J. Abdul Kalam Techhnical

University and the Management for giving me an opportunity to undergo MBA Degree
Course and to undertake this project work successfully. I express my thanks to the Director
Mr.RAJEEV YADAV, Institute of cooperative & corporate Management ,Research & Training.
Lucknow & Principal DR. K ANBUMANI, Institute of cooperative & corporate Management
,Research & Training, Lucknow for extending his support.

I owe my reverential gratitude to my faculty guide Dr. NIVI SRIVASTAVA. Assistant

Professor, ICCMRT for her valuable guidance and suggestion rendered at each stage of the project.
Last but not least I would like to acknowledge the wholehearted support of my parents, faculties, and
friends who helped me at various stages in completing this work successfully.

PRABHAKAR SINGH
MBA-1st semester
 PREFACE

The project is about a new business venture. It covers the core concepts that are involved in
the development and implementation of this new company. Taking the initiative and pulling
it towards something unique and different.
This project guides about the company attributes, boosting its early phases to penetrate
through target market identification and segmenting it to different locations, planning for
market positioning, effective pricing strategy, how to promote it to clients through different
mediums and sources and most importantly, the environmental factors that are associated
with the early stages of business development and post variable factors that are major
challenges to the business.

As a partial requirement of the degree course of M.B.A a business plan project report is
required to be conducted and reported. Only academic knowledge is not enough for the
student,it is also necessary for them to have a slice of practical business world where in they
can apply their knowledge and put their skills to a test. This is first steps towards business
world.
 ROGO’S FAST FOOD
“Health Is Wealth”

Circular road, lanka chauraha

In front of new color lab
lanka (varansi)
Ph# 053-3123466
Mob# 0322-9876543
www.rogos.com
Email: rogoshtomail.com

Co-owners:
 Prabhakar singh
 Anurag singh
 Saurabh singh

Description of business:
Our Fast food business is a new addition in the fast food industry with high aims to
facilitate people with healthy foods, which have marvelous health full ingredients. Our
promise is to give your body healthful products. Due to increasing the needs, wants and
demand of foreign cuisine we decided to launched our fast food center on a small scale.
It’s a partnership based business. And we provided self purchasing services and free
home delivery with in varansi. We also make our contract with schools and collages that
we deliver our products at the time of recess (break) in schools and collages. We also
launched a play ground area for kids because if families come then their kids don’t get
bore, the basic purpose of play ground are is to entertain and here opportunity is there are
no play ground, park in varansi.

Business plan Page 1

 Vision statement
“Our customer’s health is our profit”
Mission statement
“Add up nutrition’s and fun in people’s life”

Feasibility Report:
Indenting business started approximately with the finance of rupees
 Building rent cost 800,000 Rs/-
 Building decoration 150000 Rs/-
 Computer P4 17500 Rs/-
 Printer 9000 Rs/-
 Tele Phone Set 700 Rs/-
 Furniture office 13000 Rs/-
 Furniture of sitting area 27000 Rs/-
 Stationery 5000 Rs/-
 Eclectic Fan 25000 Rs/-
 Lights 3,000 Rs/-
 Exhaust 5000 Rs/-
 A/C 50000 Rs/-
 Outdoor playing equipments 50,000 Rs/-
 Production house equipments 75,000 Rs/-

Business plan Page 2

PROJECT SCOPE STATEMENT
➢ Although the restaurant industry in varanasi is very competitive, the
lifestyle changes created by modern living continue to fuel its steady
growth. Therefore, people become more awareness the taste and type of
food and this project help the tourist to discover new restaurants in many
areas in varansi . The scope of this project is to develop resturant review
system in varanasi which contains the website and the mobile application
. Moreover, we won’t to provide all means of comfort for our users
through accessing via the laptop or from the mobile .
.
➢ Website : the project will develop a website publishes a customer reviews
of restaurants by using the advertising for revenue. Advertising on the
web provides a wealth of opportunity to reach potential customers. Most
people today rely on the internet as their prime source of information.
When it comes to searching for restaurants the internet is used to locate
local restaurants more than any other source.
➢ Mobile application : The project will develop a three mobile application
where users will be able to download for free, which are iphone, Android
phone, or BlackBerry. However, by using the mobile application, users
can write reviews of restaurants they are visiting and the phone will
upload their location information at the user’s direction. Also, users can
search for restaurants by the same criteria as they can on the website.
Moreover, the most intresting thing is that users can search for restaurants
close to their current location as they detected by their phone. With
mobile application marketing, you can send out specific advertisements at
specific times of the day. This means, you can send lunch meal promos
and dinner rates during hours that your customers might be figuring out
what to have for that meal, making it convenient for your busy customers
to decide to eat at your restaurant .

Business plan Page 3

Executive summary:
The project is about a new business venture. It covers the core concepts that are involved
in the development and implementation of this new company. Taking the initiative and
pulling it towards something unique and different.
This project guides about the company attributes, boosting its early phases to penetrate
through target market identification and segmenting it to different locations, planning for
market positioning, effective pricing strategy, how to promote it to clients through
different mediums and sources and most importantly, the environmental factors that are
associated with the early stages of business development and post variable factors that are
major challenges to the business.

Hierarchy chart

CEO

Finance Marketing HR Operational Production

manager manager manager manager plant manager

Chef

Cooking
experts

Other staff:

• Receptionist
• Security Guards
• Sweepers
• Service employees

Business plan Page 4

Objectives:

Our six objectives are summarized below:

 Understand our customer, competitors and industry.
 Provide the best product and services
 Continue to grow our business in the selected fields of interest.
 Balance our business goals with our financial objectives.
 Make the transaction from a single point of Sale Company to a distributed
sales company.
 Refine the company values and culture by hiring the best people.

Industry Analysis
Analysis of competitor:
It’s a fundamental of business where you have competition along your business. If you
want to overcome your competitor you must have knowledge of that business as much
you have your own. Similarly Rogo’s fast food is facing considerable competitors in
Gujrat area like;
 KFC
 MacDonald’s
 UFC
 Sawad
 AFC
 Domino
 Pizza huts…etc

But here our opportunity is, no one have any branch in Jalal pur Jattan.
Competitive Advantage strategies:

Competitive advantage strategies are now playing a vital role in world wide businesses.
These are very useful to contain or maintain a competitive edge. Rogo’s Fast Food

Business plan Page 5

will follow differentiation strategy, diversification strategy, marketing advantage strategy
and geographic expansion strategy.
 Differentiation strategy:

We are providing high quality food because our mission is

“Our customer health is our profit”

 Marketing advantage strategy:

Rogo’s Fast Food is providing some services for the first time and has
got first mover advantage.
 Diversification strategy:

It implies that Rogo’s Fast Food will expand by new service and high
quality food with the passage of intervals.
 Geographic expansion strategy:

Geographic expansion means to add new places and new disciplines. We

start our business in lanka varansi and next target is lucknow, all up, and all
over the India after 3 years of establishment of our business. Because of, in
these area life style are changed day by day and the reason is that, after
establishing of Banaras Hindu University, education level will also
increase, it would change the people thinking and in these areas mostly
people are in foreign countries.

Business plan Page 6

 Description of venture
Products:
 Burger
 Chicken piece
 Hot wings
 Nuggets
 French fries
 Soups
 Drinks, Coffee & tea
 Ice cream, deserts, salad
 Rice, kebab, rolls
 pizzas

Business plan Page 7

Size of business:
It’s a small scale business based on partnership between five people with mutually
agreement.
Business share:
CEO (Prabhakar singh) 25% share of whole business. Remaining four has equal
shares;
 Financial manager 18.5% share
 Marketing Manager 18.75% share
 Operation Manager 18.75% share
 Human resource manager 18.75% share.
Profit and loss
Profit and loss will be distributed on the basis of their share percentage

Office equipment:
 Computer
 Telephone set
 Office furniture
 Stationery
 Electric fan
 Lights
 Exhaust
 AC
 Printer

Business plan Page 8

Background of entrepreneurs:
Our business is based on partnership and every partner is the student of business
administration in , it’s our project to develop a business plan as an entrepreneur. We are
in MBA 1st semester .

PRODUCTION PLAN

Physical plant
 Area:

The piece of land which is required to organize the whole set up is about 4500 sq feet
(1 canal) for our restaurant.
 Color scheme:

“Every color has meanings”

Our presenting color is pixel organic, because it attractive and show freshness. And it is
sophisticated.

Machinery and equipment

Equipments & machinery used in production house
 Oven
 Potato French fries machine
 Dough mixture
 Food processor
 Frying machine
 Microwave
 French fry cutter
 Food cutter
 Sauces
 Cutlery

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Business plan Page 10
 Marketing plan

Objective of marketing manager:

According to the marketing manager of 3ArS Fast Food that

marketing department has two objectives;

 The first department of Rogo’s Fast Food is to create

the awareness and provide the following information to the higher authorities
of Rogo’s Fast Food.
 This department shows the marketing position of the organization.
 This department shows the market share of Rogs’s Fast Food.
 This department gives the suggestion to the higher authorities for the future
improvement.
 This department provides the information about their competitors to the higher
authorities of Rogs’s Fast Food.
 The second basic objective of Marketing Department is that it meets the
budget in the required time span. The marketing department of Rogo’s Fast
Food is to promote its products and make the future plan to live in the budget.

Every business needs the information’s about market before going to start. These
information’s will help in achieving the goals and setting targets. There are different
contents for the assessment of any market, which are given
under here:

Market Segmentation:
Rogo’s Fast Food will be marketed to people on the basis of

Business plan Page 11

demographic, psychographic and geographic characteristics.

Behavioral characteristics: In behavioral aspect they segmented

the market on the basis of quality, taste and price. Following are the different
possible segments in this regard.

 Taste conscious
 Quality conscious
 Class conscious
 Combination of price and quality
 Demographic characteristics:
Demographic characteristics include age, sex, occupation, education, income and
race. We segmented our market on following bases.

 Gender: Rogo’s Fast Food is for each gender both male and
female.
 Income: Everyone can use the Rogo’s Fast Food service upper
and middle class.
 Age: age limitation for using this product above 15
 Occupation: By profession also everyone can use this product means
businessman student workers and other peoples.
 Education: It has no need more education that why the person who
know something can easily enjoy with this product.
 Family life cycle: Rogo’s Fast Food is suitable in every stage of
life like single married couple and also those who have children can
use this product.
 Lifestyle: This product is used in every level of social class like
upper, middle class.
 Attitude: When the customers once buy this product after that they
can use the product continuously.

Business plan Page 12

  Purchasing decision: Often Rogo’s Fast Food changes the
purchasing decision of customers because of its good attributes.

Target Market:
After evaluation of various segments, Rogo’s Fast Food
has decided to target the market of Urban, Sub-urban and rural
area as well but everyone can use this product means
businessman student workers and other peoples.

Market positioning:
As we mentioned our location before that we shall introduce Rogo’s Fast
Food in Jalal Pur Jattan (tanda chowk). It is supposed to be best areas of Jalal pur Jattan.
This location will satisfy our target market demands. These are one of the educational
concerning accommodation area as well as on the back of 3ArS Fast Food there are
residential area, in front of our restaurant there is commercial area as well which are
exactly to our demands. All the mentioned areas are the good markets for Rogo’s Fast
Food.

Marketing Mix

Marketing mix is also known as 4 P's. Including

product, price, place, promotion. These 4 points
have much importance in the house of marketing.
The whole monopoly revolves around these 4 P's. But when we talk about the fast food
business, there must be focus on these 4p’s

 price:
Prices of Chicken PCs. and all the other products of Rogo’s Fast Food are set by the
Head Office by adopting the proper method. According to

 Marketing Manager Price of any product is equal to the cost plus desirable
profit.

Business plan Page 13

  Main concern is to sell in volume and maintain it on long term basis. They
are charging a price which they think fair to customers.
 The policy of Rogo’s Fast Food is that they do not set the prices on
the basis of competitors. The aim of Rogo’s Fast Food is to satisfy the
customers in low prices. In economics we can say that when the prices are
constant, the demand of product increase, volume of sale is increase, and
revenue is also increase, as a result of this circle the profit of the
organization is increase but the prices remains constant. So selling on low
prices has a valid justification.

 Place:
Our targeted market is lanka varansi.
Market place
And we are looking for more in future like Market space

 Products:
 Burger
 Chicken piece
 Hot wings
 Nuggets
 French fries
 Soups
 Drinks, Coffee & tea
 Ice cream, deserts, salad
 Rice, kebab, rolls
 Pizza’s

 Promotion:
 Public Relations
To implement and maintain total quality management our company will have a customer
service department, which will note each and every request of the customers and will
note down complaints by the customers.

Business plan Page 14

  Advertisement

Product will be announced in all print and electronic media like ;

 Newspaper
 Ads through Cable
 Internet
 Face book
 Twitter
 We will conduct seminar in UOG

 Promotion Budget

In phase 1 of three months we are spending 7,000 for the promotional purposes. While
In 2nd phase of three months we will increase the amount from 7,000 to 10,000.
In 3rd phase and last phase of this year we will spend more then 10,000

Operational pan
Administration of any organization is working under a
proper setup. It performs all tasks and achieving their goals
by following and fulfilling the requirements of an
organization. Every organization has a hierarchy flow in
which every employ is performing their job by focusing the
aim of their organization. The hierarchy chart of Rogo’s
Fast Food is given under here;

CEO

Finance Marketing HR Operational

manager manager manager manager

Business plan Page 15

Other staff:

• Security Guards
• Sweepers
• Service employees

CEO (Chief Executive Officer):

CEO is one who has to make decision at high level of management the whole
organization is under the CEO. The CEO of Rogo’s Fast Food has to perform
several tasks, providing finance, organize international competition, look after
branch manager and marketing management, increasing relations and make better
strategies. All the tasks which are performed beyond the line of visibility
including all new technological process are controlled by CEO.
Marketing Manager:

Marketing is a major aspect of every business, so marketing department plays an

important role in all organization. Rogo’s Fast Food marketing manager has to
perform such task which plays an important role in promoting organization. He
has to perform operations like advertisements, campaigns and look after the Web
site of Rogo’s Fast Food.

Finance department:
Finance department is one of the most important departments where the CEO can
collect the following reports for timely decisions like

 Budgeting
 Cash flow
 Profit and loss statement
 Expense sheet
 Project plan sheet
 Financial analysis
 Balance sheet etc.

Business plan Page 16

 The report will be submitted to CEO to finance manager to control financial crisis

Operational department:

It is very important department in the Rogo' Fast Food. The in charge of the
operation department is operation manager. This operation manager is responsible
for the following operations and functions.

 Cooking
 Cleanliness
 Administration of restaurant.
 Complaint handling of the customers
 Daily order to procurement Department
 Day to day demand forecasting
 Daily lectures to crew people
 Trained the employees

HRM department:

According to the marketing manager of Rogo’s Fast Food that HRM Department play a
very important role in the organization.

It is usually says that if the staff and worker are satisfied and happy with their
organization environment than no force can hurdle to get achievements but it only occurs
if the people have some connections with top line managers, therefore CEO can get an
interface through HR department. HR department will take step by step approach like
through

 Appraisal letters
 Evaluation reports
 360° feedback report and with other reports CEO will get his target and goals by
teamwork.

Business plan Page 17

 Organizational plan

In Rogo’s Fast Food, owner and manager are same. It will be established as a
partnership. There will be three partners:
. In which two partners have equal ownership in the business but one of them have 25%
share in their business and she is CEO of the Rogo’s Fast Food. Background and roles of
each partner are described in the following;

Management team background:

Our business is based on partnership and every
partner is the student of business administration
in aktu lucknow. it’s our project to develop a
business plan as an entrepreneur. We are in
(mba) 1stth semester and before this, we
completed different projects in different
subjects like marketing, cost accounting, business ethics and human resource
management as well. In marketing we developed a marketing plan in which our product
is “date shake”, in business ethics we developed a business plan on Nestle Company and
tell them their ethical issues and their solutions, and now in this semester we complete
our project on activities and functions of human resource department in PepsiCo.

Duties and responsibilities of the partners:

Responsibilities of marketing manager:

Marketing department of Rogo’s Fast Food is play a very important role in the
organization.

 The first and basic function of this department is to promote its products in the
market in different ways. According to the marketing manager of Rogo’s Fast
Food we advertise our products through print media, banners, etc.

Business plan Page 18

  This department creates the awareness among the people about the packages,
which are given on the special events like Eid, Basant, etc.
 Marketing Manager of Rogo’s Fast Food says that it is the world of competition,
therefore to survive in the market we work for the future. So the third function of
marketing department of Rogo’s Fast Food is to make plans to achieve the
objective of organization in future.
 Marketing department of Rogo’s Fast Food also analyses to increase or decrease
the sale.
 When the sale of Rogo’sFast Food is going to decrease, the marketing
department of Rogo’sFast Food conducts a proper marketing research to find out
the problems, basic reason behind the problem and try to solve it and to save the
organization from this type of faults in future.

Responsibilities of finance manager:

This Department is also responsible for maintaining fixed assets listening and arranging
insurance cover on the assets of the business the tax related issues of the Business and all
the transactions processing’s, e.g. recording of sales and payments etc, are also handle by
the Finance Department. Finally the Finance Department liaises with internal and
external auditors, product margins, variable cost and fixed assets within the business as
well.

Responsibilities of operation manager:

This operation manager is responsible for the following operations and functions.

 Cooking
 Cleanliness
 Administration of restaurant.
 Complaint handling of the customers
 Daily order to procurement Department
 Day to day demand forecasting

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  Daily lectures to crew people
 Trained the employees

Responsibilities of HR manager:

The HRM Department performs the following functions:

 Reviewing application form

 Interviewing applicants
 Inducting new employees
 Appraising employees performance
 Make a decision about the employees training
 Provide a career advice to subordinates

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 Financial plan

The total amount to established that business is Rs.1100000 while in that amount Rs.
400000 is the reserve fund, which is the liability of the business. Which will be returned.

Here we have prepared our forecasting of our business for our business. First we have
shown our expenses and then we tried to show how our projected revenue will generate

Business plan Page 21

Expenditure:

One time expense Rs

Building Contract cost for five years costs: 500000

Business registration Fee: 45000

Production house equipments 75000

Furniture and Decorations 190000

Playing area equipments 50000

Other setup charges 110200

Value added tax VAT 705120

Total 1675320

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Depreciation costs for every year within a five year period:

Year 1st year 2nd year 3rd year 4th year 5th year
Depreciations 1081194 864955 691964 553572 2214285

12 months expenditure throughout the year

expense 1st year 2nd year 3rd year 4th year 5th year
Rental 144000 144000 144000 144000 144000

Administrative 100000 119900 129000 150000 175000

Technology 300000 326900 387920 412500 456300

(machines)

Salaries 26000 33000 39000 46000 50000

Depreciations 1081194 864955 691964 553572 2214285

Others 556000 568500 691964 6635727 597600

Total 2207194 2057255 2083848 1969799 3637185

Investments & Revenues

Our Investors total contributed:

Prabhakar singh 600000

Anurag singh 250000
saurabh singh 250000
Total 1100000

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 Revenue Calculation

1st year 2nd year 3rd year 4th year 5th year
Projected 22080850 3168930 5712534 8130737 8361250
revenue
Expense 2207194 2057255 2083848 1969799 3637185
Balance 8906 1111675 3628686 6160938 4724065

From above we can see that we will enjoy the most incomings in the 4th year after
launch. And this is a positive sigh that we will have been reached at the break even point
within 1st year.

The total amount to established that business is Rs. 1073360 while in that amount Rs.
388160 is the reserve fund, which is the liability of the business. Which will be returned.

Rogo’s Fast Food

BALANCE SHEET
FOR THE YEAR ENDED 31
DEC.2020

ASSETS
FIX ASSETS
BUILDING 500000
COMPUTER 17,500
PRINTER 9,000
TELEPHONE SET 700
FURNITURE 40,000
STATIONARY 5,000
FAN 20000
LIGHT 3000
EXHAUST FAN 5000
A.C 50,000
REGISTRATION 35,000
TOTAL FIXED ASSETS 685200
CURRENT ASSETS
CASH 388160
A/R 0
TOTAL ASSETS 1073360

LIABILITIES + O .E
OWNER EQUITY 685200
LIABILITIES 388160

TOTAL ASSETS 1073360

Business plan Page 24
Exist strategy
If some of misconducts or any breakup among our partnership comes may be we can
dismiss our business. Though there is a low possibility but if one of the following
scenarios happens we will close our business-
 If any bankruptcy happens to us
 If law enforces us to do so
 If our partnership breaks up
 If we become unable to run business

SWOT ANALYSIS

Business plan Page 25

 Strength

 Friendly environment

 Professionally trainers

 Co facility for specific timings

 Our trained chef (training from Greeks)

 High quality of products

Weakness
 Less space for future project

 Lack of Experience as a entrepreneur

 Comparatively equivalent pricing

Opportunity
 Attractive Future Projects

 no direct competitor

 demand of the fast food in this area gradually increase

Threats
 there will competitor in future

 Contingencies

 Legal and Security Issues

Business plan Page 26

Business plan Page 27
PERSONNEL PLAN

The table below outlines the personnel needs of Rogo’s fast food.

YEAR 2 YEAR 3
YEAR 1
(in Rupees- (in Rupees-
(in Rupees-lakhs)
lakhs) lakhs)

MANAGER 5 6 7.5

MARKETING MANAGER 4.5 6 7

HELPER(3) 1.8 2.7 3.24

CHEF(2) 3.6 5.4 6.48

BILLING 1 1.3 1.5

GUARD & SWEEPER (2) 0.96 1.1 1.3

WAITERS(7) 2.1 2.3522 2.688

ADDITIONAL EMPLOYEES - 1 1.5

TOTAL 18.96 25.8522 31.208

Business plan Page 28

 SALES FORECAST (YEARLY FOR 3 YEARS)

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 CONLUSION

As discuss in the introduction of this report ,the restaurant set out to fulfill the needs of
the student ,near to campus. Initially the potential user of the restaurant are the student of
university. However it is likely that the market for this restaurant is likely to grow to the
common people who are not part of the campus too. Some parts of the report needed
some rework as we want in the project. We had to rewrite the part of the first progress as
we want on to understand requirement of the project beeter. Although we we outsourced
a large part of the work it was important for us to consider all the employee and equal and
to activity support people’s ability to contribute to the project .

Our experience did indeed show that this kind of program brings heavy and often

unfamiliar , needs to its hosts. A continual and unpredictable unfolding of new

tasks, new people, new project and shifting technical requirement make for
continuous demand on the physical and social patterns of access to a space and its
resources.

We feel that the project , in both its greater strengths and greatest weaknesses ,
powerfully illustrated the depth of knowledge required to fully engage in building
a new business from scratch .

All that said , sticking to the schedule and the budget costs of the project we are
confident that restaurant will be available for the grand opening with arrival of the
new students on campus full semester.

Business plan Page 30

 BIBLOGRAPHY

www.wikihow.com

www.wikipedia.com

www.foodservicewarehouse.com
.
www.legalzoom.com

restaurants.about.com

www.entrepreneur.com

www.tripadvisor.co.uk

www.restaurantresearch.info/

www.restaurantindia.in

Business plan Page 31

Business plan Page 32