Affiliate Marketing

for UK Publishers.
Everything affiliates need to know about affiliate marketing in the UK.

Made with at RevGlue.com

Table of Content
Introduction 3 Most Profitable Niches for Affiliate Marketer 26
Definition 5 4 Types of Affiliate Products to Promote 27
History 6 Top Affiliate Ad Types 28
Key Terminologies 7 Top Affiliate API Data Types 29
Affiliate Types 10 Top Affiliate Website Verticals 30
Proccess 12 Popular Publisher Models 31
Is Affiliate Marketing a Mith? 13 Top UK Affiliate Networks 32
3 Common Scams 14 Benefits of Becoming an Affiliate Marketer 33
10 Dont’s as an Affiliate Marketer 15 How to Become an Affiliate Marketer? 35
Key Stakeholders 16 Top Affiliate Websites in the UK 37
Payment Methods 17 Affiliate Tech & SaaS Platforms for Publishers 39
Market Size 18 Affiliate Marketing in the Digital Marketing Mix 40
Pros & Cons 20 Affiliate Websites Promotional Strategy 41
Key Stats 21 Top 10 Tips for Affiliate Marketing Success 43
Top Trends 22 Common Affiliate Marketer Questions 44
Affiliate Marketing Without Website? 24 Useful Links to Learn Affiliate Marketing 47
Popular Niches 25

RevGlue Affiliate Marketing for UK Publishers

Introduction

This guide is created by RevGlue.com team

to help aspiring affiliates understand
the basics of affiliate marketing and
kick start their affiliate marketing journey.
The guide emphasises mainly on the UK
affiliate marketing industry with practical
information, tips, trends, and statistics.

UK publishers including affiliates, social media

influencers, bloggers, mobile application & browser
extension developers and other digital publishers
can use this guide to learn about UK affiliate
marketing industry and how they can setup new
affiliate marketing business as a publisher.

RevGlue Affiliate Marketing for UK Publishers 3

Affiliate
Marketing UK
Definition
Browse Deals
Affiliate marketing is a performance-based
advertising model where ecommerce stores
pay a commission on each successful
conversion to an affiliate.

Essentially, an affiliate earns an agreed commission

for each sale by directing potential customers to the
retailer who may purchase the suggested product Shop
or a service. Just without holding any stock, having
to fulfil orders, or deal with customer services, the
affiliates can generate revenue on each sale that
are tracked via the affiliate campaigns and enables
the commissions to be dynamically calculated.

Earn Commison

RevGlue Affiliate Marketing for UK Publishers 5

History
Although the practice of paying commission for a referral
is probably as old as business itself, affiliate marketing
as we know it today came about in 1989.
William J. Tobin, the founder of PC Flowers & Gifts,
patented the idea shortly after launching its affiliate
marketing program on the Prodigy Network. By 1995,
they had over 2,600 affiliate marketers promoting their
products and making money.
1996 was a historical year for the affiliate marketing
industry. Two major events would change the affiliate
business forever. Due to the success of the commission-
based business model, Tobin filed for a patent for affiliate
marketing and tracking. That same year, Amazon
launched ther affiliate program in the USA.

Launch of Amazon Affiliate Program

Amazon affiliate program was launched in 1994 and

there after, developed to what is called Amazon’s
Associates Program. It was not the first program
of its kind, but it definitely became the standard of
successful affiliate marketing.

RevGlue Affiliate Marketing for UK Publishers 6

Key Terminologies
The digital marketing space is filled with acronyms, terms and concepts and these can be difficult concepts to
remember. We got your back! We are sharing affiliate marketing terms you should know.
CPA
May refer to cost per action and cost per acquisition.
CPA is a payment model in which affiliates are paid
for a specified action. An action can for instance be to
generate a lead or a sale.
CPC
Cost per click refers to another payment model
according to which advertisers pay their affiliates per
received click.
CPM
The technical term cost per mille refers to cost per
thousand impressions. In this case, the advertiser pays
a given price per thousand impression.
RevGlue
CPL
Cost per lead is closely related to CPA, referring to the
specified action of generating a lead. In CPL Affiliate
programs the potencial customer may not make an
instant payment but initially fills in a form for additinal
information or compare services that may end up
purchasing it at a later stage.
LEAD
A contact with the potential of becoming a customer.
LR
Lead rate is the percentage of leads received from the
total number of unique clicks. If 1,000 unique clicks have
turned in to 10 leads, your LR is 1%.
Leads ÷ number of unique clicks = LR
Affiliate Marketing for UK Publishers 7
CTR
The click through rate shows how often people who
see your advertising end up clicking it. If you have 1,000
website visitors to your blog, and 100 click your ad, your
CTR is 10%.
Clicks ÷ impressions = CTR
CR
Conversion rate is the percentage that completes a
desired action out of the total number of clicks. If your
tracking link has had 10,000 clicks and you have had 100
sales, your conversion rate is 1%.
Conversions ÷ clicks = CTR
EPC
Earnings per click is what you earn on average for each
unique click sent. If you earn 1.000 and have 10.000
clicks, your EPC will be 0,1. Earnings ÷ number of unique
clicks = EPC.
EPI
Tech alert! EPI, or enhanced publisher information,
allows you to create custom parameters behind your
tracking link. By using EPI in your tracking links, you can
send your own information to Adtraction’s system which
will be shown in the Transaction report of your account.
RevGlue
API
API stands for application programming interface. The
API is a set of functions and procedures used by affiliates
or advertisers who want to get automated data from
Adtraction’s system instead of manually signing in and
acquire reports.
PIXEL
A tracking pixel is a code snippet that allows the tracking
of visitor behavior on a website. When a user visits a
website, a pixel is loaded. Tracking pixels let advertisers
acquire data for online marketing, web analysis or email
marketing.
TRACKING LINK
A tracking link, often referred to as affiliate link is a
unique URL to which an affiliate sends an audience for
a particular offer.
DEEP LINK
Normally refers to a website internal page links such as
a product or service page link but not the home page.
Affiliate Marketing for UK Publishers 8
COOKIE
Cookie is a text file stores on the user machine that
keeps track of the user journey on the advertiser website
such as his last visit time, date, and unique tracking ids.
These are used to track an affiliate website user by the
tracking software.
SESSION
This is database driven tracking mechanism for the
same purpose as the cookie but is managed with the
programming language and the database entries.
SEO
Short for search engine optimisation. SEO concerns the
process of increasing the quantity and quality of traffic
to your website through organic search engine results
PPC
Closely related to CPC, PPC stands for pay-per-click
and refers to a model in which advertisers pay a fee for
each click on one of their ads.
RevGlue
Google Analytics
Google Analytics is a free web analytics tool that
generates detailed statistics of your website visitors.
Google Tag Manager
Google Tag Manager is a tool that allows you to manage
and deploy snippets of code or tracking pixels on your
website without requiring code modification.
Google Trends
Google Trends is a search trend feature provided
by Google. The feature provides information of how
frequently a specific term is entered in to Google’s
search engine during a given time period.
Affiliate Network
Affiliate network is a digital marketing tech company
that facilitates the affiliate marketing campaign process
between the ecommerce stores and the affiliates. The
affiliate networks such as Admitad.com provides full set
of services to both parties in the process.
Affiliate Marketing for UK Publishers 9
Affiliate Types
Search Affiliates
Affiliates using SEO and PPC arbtitage. PPC affiliates
attract traffic from top search engines on lower CPC
rates to convert them on higher CPA, CPC or CPL rates
to make their campaings profitable.
Blogger Affiliates
Over 100 million bloggers in the world rely on affiliate
marketing to monetise thier blogs contents.
Social Media Influencer Affiliates
Influencers seek affiliate deals to earn passive income
from their social media followers, groups, forums and
communities.
RevGlue
Email Marketing Affiliates
Building email lists to send latest offers and deals is
still active by large publichers.
Review Websites Affiliates
Review a website and monetise link for users is
common review website monetisation strategy.
Discounts & Coupons Affiliates
Probably the most popular affiliate type seeking
discount and last minute deals, offers and coupons.
Lead Genaration Affiliates
Affiliates specialised in generating leads mainly for
CPL programs.
Affiliate Marketing for UK Publishers 10
Affiliate Types
Incentivesed Affiliates

Cashback is a huge business and affiliates know how to

build a cashback brand with affiliate marketing.

Content Affiliates

Large publishing websites wirting unique contents and

use affiliate marketing to monetise their web and mobile
channels.

Comparison Datafeed Affiliates

More sophisticated affiliates build comparison websites.

SaaS Network

Sub-networks such as RevGlue make affiliate marketing

easy for affiliates with unqiue set of b2b tools. These
tools support publishers for rapid monetisation
including simple affiliate website setup and dynamically
aggregate affiliate contents on their web, mobile or
social channels.

RevGlue Affiliate Marketing for UK Publishers 11

 Affiliate marketing is the process by which an affiliate

Process
earns a commission for marketing another person’s or
company’s products. The affiliate sends the potencial
customer to the store to make a purchase and earns a
commission on each successful sale.

Customer Eccomerce
Store

Ships Product to Customer

Potential customer looking for a Customer makes a purchase on
deal or offer on the internet i-e an ecommerce store.
google.

Customer buy & Customer

Affiliate earn
converts. sent to
commission for
ecommerce
successful sales from
store
the affiliate network.

Affiliate Affiliate
Website Network

An affiliate website shows up with
a coupon, cashback or a reduced
product in the search results.
Customer Clicks
The affiliate has signed up with the affiliate campaign
for the ecommerce store on an affiliate network to
Affiliate Campaign Management
send potential customers to the ecommerce stores. Customer Central hub for affiliates and
clicks on the affiliate website link, banner or product info to buy
or explore the product details and is directed to the ecommerce
ecommerce retailers.
store via the affiliate network.

RevGlue Affiliate Marketing for UK Publishers 12

Affiliate Marketing Scam - Myth or Truth?

The myth that affiliate marketing is a scam

and offers a low value resource of traffic and Old school affiliate programs
experienced pain and fraud due
sales is simply not valid. The truth is that
to the popularity of black hat
affiliate programs can be as high value as
methods, such as:
those running the affiliate program market.

Even prior to working with an affiliate program, affiliate

Cookie Suffing Trademark
marketing offers a strong opportunity for businesses
to quickly expand their reach to fresh audiences and
acquire new customers through partnerships. Typosquatting Infringement

Old school affiliate programs experienced pain and

fraud due to the popularity of black hat methods, such Spam Infringement
as: Many brands with affiliate programs could not
determine if their affiliate traffic were incrementally
Black hat SEO Brandjacking
lifting sales or just milking the brand’s marketing spend.
Neglected affiliate programs can still suffer the same
issues. However, the with the tech advancement in Link-farms Fake IP Fraud
tracking and attribution models in affiliate marketing,
the affiliate programs of today now offer more value
than ever before.

RevGlue Affiliate Marketing for UK Publishers 13

3 Common Scams
We’ll explore the “too good to be true” claims that some affiliate marketing programs make, and
explain why they can be dangerous.

Get Rich Quick Schemes Pay to Join Programs Fake Products or Services

Aside from winning the lottery, there’s Another common affiliate marketing In affiliate programs, marketers make

just no such thing as getting rich quick. scam is asking people to pay for their money by promoting products or

As great as affiliate marketing programs memberships. Again, this is an easy services created by other (often much

are, you’re not going to become a trap to fall into. At a first glance, it might larger) companies. Sometimes,

millionaire overnight. Unfortunately, that make sense that you have to pay in scammers will create fake products or

doesn’t stop scammers from implying order to join a company’s program. services, and promote them under the

that you will. They take advantage However, most credible affiliate name of a well-established business.

of the fact that people are looking to schemes are completely free to join. Unsuspecting marketers may then

make money, and oversell the services This is because you are effectively going assume that the deal is credible –

they offer. Get-rich-quick schemes will to be working for the company that has especially since false programs can

also push the idea that you can make set the program up. You wouldn’t pay to be very thorough. Scammers will often

thousands of dollars in a short period work a real-world job, so you shouldn’t craft full product catalogs, and write

of time. Again, this simply isn’t possible. do so when getting started with affiliate fake customer reviews for each offering.
Instead. marketing.

RevGlue Affiliate Marketing for UK Publishers 14

10 Dont’s as an Affiliate Marketer
You can start affiliate marketing today but there are ten things you must understand and avoid.

Do not run non-complaint campaings on

1 Do not use black hat SEO strategies. 6 your ads.

Do not build email list without users being Do not ignore Chrome updates that could be
2 opt-in. 7 game changer.

Do not buy emails from brokers to send

3 promotional newsletters. 8 Do not rush as you will not get rich overnight.

Do not use brand related keywords in your Do not only concentrate on popular niches
4 PPC campaings. 9 and sectors.

Do not ignore brand T&C’s for affiliates and

5 GDPR compliance regulations. 10 Do not be afraid to code yourself.

RevGlue Affiliate Marketing for UK Publishers 15

Key Stakeholders

In affiliate marketing there are several stakeholders or parties involved to complete the process but
the core affiliate marketing involves four stakeholders.

The Advertiser or Ecommerce Store The Affiliate Network

The central hub or software

This is the brand or retailer
to connect, track and enable
who wants to sell a product or
transactions between the
service.
ecommerce store and the affiliate.

The Affiliate or Publisher The Consumer

The person who visits the Affiliate’s

The website that drives traffic to website, clicks a link or banner
the ecommerce website. and buys the product from the
ecommerce store.

RevGlue Affiliate Marketing for UK Publishers 16

Payment Methods
Most common payment methods used in affiliate marketing are pay per sale and pay per lead.
Pay per click is also available on limited programs.

Pay Per Sale

Pay Per Lead or Enquiry Pay Per Click (PPC)
(Fixed or Percentage)

A form of partnership between an
online merchant and the publisher
to drive potential customers to the
merchant and publishers gets paid
a fixed amount for each successful
lead or an enquiry.
An online advertisement pricing
system where the publisher or
website owner paid a percentage
or fixed amount based on the
customer’s order value or items.
An internet advertising model used
to drive traffic to websites, in which
an advertiser pays a publisher
when the ad is clicked.

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UK Market Size -
Global Comparison
Affiliate marketing global market is worth over $12 billion.

Global Affiliate Marketing Share by Revenue in 2020.

USA UK Germany ROTW

39% 15% 11% 35%
$4.5B $1.7B $1.3B

UK has surpassed Germany in affiliate marketing in 2020 and stands as the second biggest
affiliate marketing industry.

RevGlue Affiliate Marketing for UK Publishers 18

 UK Local Affiliate
UK Market Size Market Statistics and Figures

UK has spent £510 million on affiliate marketing

UK has 5.24% of the world affiliate marketers.
in 2019.

The UK affiliate market now has a growth rate The UK affiliate market is now worth $1.7B with
of 8.4% year to year. 15% increase annually.

UK generated £8.4 billion in online sales in Affiliate programs generate 15%–30% of all
2019. sales for advertisers.

81% of UK ecommerce stores have adobted More than 50% of affiliate-referred traffic
affiliate marketing. comes from mobile devices.

Retail ecommerce sales in the UK reached Last year, affiliate marketing was estimated
£106.46 billion ($141.93 billion) in 2019, to have driven returns of £16 per £1 spent in
accounting for 22.3% of total retail sales. By commission.
2023 that share will rise to 27.9%.

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Pros & Cons
UK Affiliate marketing industry has pros and cons similar to other digital marketing sectors. The
significant ones are:

Pros Cons
Low barriers to entry. Could be lonely working alone from home.

Cost effective and low upfront costs. Less control over your schedule.

Work from anywhere and be your own boss. Procrastination kicks in.

Performance based rewards without limits. You don’t earn upfront.

Passive income with unlimited earning Requires lots of patience and motivation.
potential
Lots of competition from other publishers.
You don’t have to be an expert to begin.
You have to spend time and money to make
No customer service, inventory, quereies, it work. Its not actually free.
warehouse or delivery is required.

RevGlue Affiliate Marketing for UK Publishers 20

Key Stats
The top 10 most astonishing affiliate marketing statistics every publisher must know.

U.K. Affiliate Marketing Now Drives 1 Percent Of UK Growth In Sales Up 9.2 Percent with £16
The Country’s GDP. return on every £1 invested.

81 Percent Of Brands Have Adopted Affiliate 20 Percent Of Publishers’ Revenue Is Generated

Marketing. Via Affiliate Marketing.

Affiliate Marketing Is Generating 16 Percent Of One Influencer Generated $7 Million In Affiliate

All Online Orders. Marketing Annually.

The Most Popular Affiliate Marketing Category For 38% Of Marketers, Affiliate Marketing is
Is Fashion. Top Acquisition Channel.

Affiliate Marketing Search Interest Grew 30 15% of Total Digital Media Revenue is Generated
Percent In One Year. from Affiliate Marketing.

RevGlue Affiliate Marketing for UK Publishers 21

Top Trends
Amongst all the changes taking place in Affiliate market industry, some of the top growing affiliate marketing trends
are as follows:
Influencer Marketing
Social Media is upbringing new influencers every day
who aim to monetise their content through affiliate
marketing. The preferred channel choices are Facebook,
Twitter, Instagram, Pinterest, TikTok, and others. This
trend covers micro to mega influencers.
Rise of SaaS and Sub-networks
New SaaS affiliate tracking platforms and sub-network
technologies as RevGlue.com are gaining popularity
and making affiliate marketing easier for publishers.
These platforms are the central hub between publishers
and affiliate networks for tech support.
RevGlue
Automation and AI
Data and process automation is already an integral
part of affiliate marketing while the implementation of
AI will further advance the approach. New monetisation
modules will be created for which machine learning for
larger sets of data in affiliate marketing is on-going.
Improved Affiliate Reporting and Tracking
Affiliate reporting and tracking have improvised the
ability to track every single impression, click, and
conversion on multiple devices at the same time. This
enables the publishers to make informed decisions on
advertising costs.
Affiliate Marketing for UK Publishers 22
Top Trends
Videos
Billions of users watch short videos in a routine on YouTube
and other platforms. TikTok is the newest amongst these
platforms which are giving rise to emerging influencers
and providing opportunities to businesses and brands
in achieving desired target audience.
Mobile Domination
More than 50% of users are making buying decisions over
their mobile phones. Push notifications are supporting
getting the message and brand out in front of their
targeted audience. Mobile usage and more possibilities
for affiliate marketing via mobile will continue to grow in
the coming years.
RevGlue
GDPR For Personal Data
GDPR policies will continue to push affiliate marketing
industry towards strict user data privacy and adopting
user consent for communication and promotion.
New Ad Formats
Chrome’s ban on various ad formats helps the affiliate
marketing industry try the latest ad formats on diversified
platforms and devices.
Affiliate Marketing for UK Publishers 23
Affiliate Marketing
Without Website?
You don’t need a starting capital. You don’t need experience. You don’t need an office. You don’t need a community.
Heck, you don’t even need a website! Here are ten ways you can start affiliate marketing without an affiliate website.

Create a YouTube
Write on Free Web Create Paid Native Write an e-Book, Channel & Add Run PPC Artbritag
Forums and in User Ads for Web & eGuide or Run a Comments in Other Campaigns on
Comment Sections. Mobile. Webinar or Podcast. Videos. Google.

Write Product Write Content on

Reviews in Free Publishing Publish on Free Build an Email List Work with Affiliate
Classified and Forums Like Medium Social Media and Start Email Programs that Don’t
Review Sites or Quora. Groups and Pages. Marketing. Require a Website.

Explore this topic in detail on our latest infographic at www.revglue.com/blog

RevGlue Affiliate Marketing for UK Publishers 24

Popular Niches

Finding a profitable niche in any affiliate marketing business is vital to success. It removes the confusion and
struggle and hastens the reward for your hard work.

Fashion Sports Wellness Travel Gifts

18.7% 14.6% 13.7% 8.6% 7.5%

RevGlue Affiliate Marketing for UK Publishers 25

Most Profitable Niches for
Affiliate Marketer
Most profitable niches in affiliate marketing can be classified into these types.

Alternative Lifestyle
Hobby Niches Money Niches
Niches Niches

Photography Debt Settlement CBD Luxury Cruises

Travel Bitcoin Marijuana Travel
Sports Betting Investing Essential oils Airlines
Event Tickets Credit Card Herbal Online Dating
Casino Mortgage Personal Development Fashion & Beauty

Home & Health &

Sports Tech Niches
Family Niches Fitness Niches

Home Security Weight Loss Outdoor Sports VPN & SaaS

Coffee Fitness Indoor Sports Gaming
Baby Products Yoga Team Sports Software
Dogs Organic Winter Sports Web Hosting
Gardening Nutrition & Vegan Tennis WordPress

Learn more at www.revglue.com/blog-detail/57-most-profitable-niches-for-affiliate-marketers-infographic

RevGlue Affiliate Marketing for UK Publishers 26

Four Types of Affiliate Products
to Promote
You can decide which type of affiliate product you would like to promote. Each type has unique product lines, user
types, frequency of purchasing patterns, commission rates and payment methods

Hosted Professional
Digital Downloads Online Courses Digital Downloads
Services

Books or ebooks Designers Pro Online Education Fashion

Software Content Marketing Online Degrees Beauty
Mobile Applications Hosting Solutions Short Online Courses Sports
Music Creative Businesses Technical Online Grocery
Movies SaaS Businesses Courses Mobiles
TV Shows Hosting Companies Executive Online Home Appliances
Membership Sites Courses Electronics
Consulting Book
Accounting Furniture
Finance Toys
Food and Grocery

RevGlue Affiliate Marketing for UK Publishers 27

Top Affiliate Ad Types
You can choose from four types of advertisements. Each advertisement type has its pros and cons and you must
weigh down the ins and outs before making the first-ever affiliate campaign for Instagram.

Native Ads Pop Ads Push Ads Display Ads

Native ads match the look, feel, Pop ads are simple, cheap, and Also great for newbies! Slightly Display ad is pretty much a

and functionality of the media eyecatching. The only problem is more challenging than pops, blanket term that includes every

format in which they appear. You that users from Tier 1-2 countries push ads certainly require you visual ad placed on a website.

can find them on social media have developed banner blindness to show some creativity towards You can find them anywhere

feeds and highquality pages, against pops, and the payouts for content. They will only appear to on the Internet, unless there’s

such as CNN.com. Native ads Tier 3 geos are… less than perfect. users who have agreed to receive AdBlock. These banner ads in a

require more effort on your side, Still, pops are a great starting notifications. graphic or text form are simple

but they also offer high payouts. point for beginners. and often flashy.

RevAds for Publisher

Create dinamyc ads for your website or mobile apps with flexible sizes, fresh content and countless
GET STARTED NOW
styling choices. Use millions of products and banners for your banner widget and publish them instantly

and with a commission on every sale.

RevGlue Affiliate Marketing for UK Publishers 28

Top Affiliate API Data Types
Below are the top API data types you can use in your affiliate website project.

Coupons Product Feeds Daily Deals Mobile

Comparison

Affiliate Data Sets

RevGlue offers latest and structured content for your affiliate projects including UK stores, coupons, GET STARTED NOW
banners, cashbacks, daily deals, mobile comparison, broadband & TV and product feeds.

RevGlue Affiliate Marketing for UK Publishers 29

Top Affiliate Website Verticals
Below are the top API data types you can use in your affiliate website project.

Dating Adult Finance Sweepstakes

Wellnes & Beauty Ecommerce Online Gaming Travel

RevGlue Affiliate Marketing for UK Publishers 30

Popular Publisher Models
You will need to choose an affiliate module depending on your affiliate niche and based on your affiliate project.
Here are the Top Five UK Publisher Models.

Coupons Cashback Bloggers & Data Feeds & Mobile

& Discount & Loyality Influencers Comparison Publishers

RevGlue Affiliate Marketing for UK Publishers 31

Top UK Affiliate Networks
Affiliates can have access to leading affiliate programs from these top UK affiliate networks.

www.awin.com www.impact.com www.webgains.com

www.tradedoubler.com www.rakutenadvertising.com www.cj.com

www.admitad.com/gb/ www.affiliatefuture.com www.tradetracker.com

RevGlue Affiliate Marketing for UK Publishers 32

Benefits of Becoming
an Affiliate Marketer
To help you understand the real benefits of affiliate
3 No Specialist Expertise
marketing, we’ve created a list of the top 8 benefits of
affiliate marketing: You don’t have to be a tech or marketing guru to start
your career in affiliate marketing. You can learn along
the way as most affiliates.
1 Billion Dollar Industry

Affiliate marketing is a already billion dollar industry

having successful multi-million dollar exits.
4 Perfomance Based Rewards

You can work 10 hours a week or 100 hours a week, invest

2 Low Barriers to Entry
It is easy to join the industry as an affiliate at a very low
cost because there are no barriers to entry.
£100 a week or a million a week, your earning will be
based on the performance that is linked to the number
of hours you put in, your marketing budget, and the
conversion rates you achieve from various niches.

RevGlue Affiliate Marketing for UK Publishers 33

Benefits of Becoming
an Affiliate Marketer
5 Low Investment & Business Costs
You don’t need to break your bank to setup an affiliate
project or manage it on monthly basis. You can even
setup your affiliate business without an affiliate website.
6 Convenience & Flexibility
Work in your own time from anywhere in the world. All
you need is a laptop and an internet connection to start.
RevGlue
7 Passive Income - The Sky’s is the Limit
Earn while you sleep because your affiliate website or
marketing campaigns are running 24 hours. You can
start from £10 a day earning to building a multi-million
dollar empire as seen in the industry in the last decade.
8 No Warehouse or Customer Service
You are referring relevant customers to the ecommerce
stores so you don’t need to own the inventory to manage
the customer service or delivery. Simply earn commission
from each user that you refer to the ecommerce store
who makes a successful sale.
Affiliate Marketing for UK Publishers 34
How to Become an
Affiliate Marketer?
1 Choose a Product or Service Niche
Choose a product or a service you have knowledge of,
passion for, or you like as a hobby. Turn your interest
into a business.
2 Research on the Scope & Earning Potential
Carry a research on the customer demand of the
product/service. Find the top ten stores selling the same
product and understand what commissions are offered
to publishers for the sale.
RevGlue
3 Find the Products and Stores to Promote
Choose a product or service that offers highest earning
potential. Start your process with a deep understanding
of the market, write down all the stores, commissions
offered, and the terms and conditions of the affiliate
programs they use to drive users.
4 Setup the Website or Blog
Decide if you need a comparison website, cashback,
coupons, a content blog or another site or platform that
can help you build your brand and on which you can
drive traffic to redirect to the relevant stores.
Affiliate Marketing for UK Publishers 35
How to Become an
Affiliate Marketer?
5 Apply for the Affiliate Programs Directly
or on Affiliate Networks
Apply for the affiliate programs, build good relations
with their affiliate managers and learn through their
experiences on how to maximize your earning potential.
6 Write Unique Content in Your Niche
Four key strategies are important for affiliates to drive
traffic. Write unique content that search engine loves.
Promote your content and website via SEO, PPC arbitrage,
and build an email list to convert the same users into
potential leads.
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7 Start Promoting Your Content
To obtain relevant users, understand the channels you
must invest in for your website marketing. Using the
right promotional channels and setting up relevant
campaigns is the key to obtain highly convertible
customers.
8 Earn Commissions on Each Sale
Track each and every click and commission earned.
Use the earned money wisely in setting your business
for growth and optimise the campaigns to make them
profitable.
Affiliate Marketing for UK Publishers 36
Top Affiliate Websites in the UK

Casback Sites % Discount Coupons

www.topcashback.co.uk www.myvouchercodes.co.uk

www.quidco.com www.vouchercodes.co.uk

www.nectar.com www.netvouchercodes.co.uk

www.boom25.com www.vouchercloud.com

www.alajr.org.uk www.savoo.co.uk

RevGlue Affiliate Marketing for UK Publishers 37

Top Affiliate Websites in the UK

%
Deals and Price Comparison Reviews & Others

www.slickukdeals.co.uk www.uk.trustpilot.com

www.hotukdeals.com www.reviews.co.uk

www.latestdeals.co.uk www.gocompare.com

www.mobile-phones.co.uk www.moneysupermarket.com

www.broadbandchoices.co.uk www.comparethemarket.com

RevGlue Affiliate Marketing for UK Publishers 38

Tech & SaaS Monetisation
Platforms for Publishers
RevGlue AdGoal

RevGlue tools enable affiliate and online AdGoal provides SmartLink, SmartSocial,
publishers to monetise their websites, blogs, Univeral Search and API solutions to online
and mobile apps easily. publishers.
www.RevGlue.com www.adgoal.de/en/

Skimlinks Viglink

Skimlinks is the content monetisation platform Outbound-traffic monetisation service for

for online publishers. publishers, forums, and bloggers.

www.skimlinks.com www.viglink.com

RevGlue Affiliate Marketing for UK Publishers 39

Affiliate Marketing in the
Digital Marketing Mix
Affiliate marketing accounts for 20% of all ecommerce sales for UK retailers that is expected to increase by 25%
by 2022.

Content SEO
Marketing
Display
Advertising
Mobile
Marketing
Digital
Pragmatic
Affiliate Marketing Marketing
Marketing
Mix
Social
Media
Marketing
Email Remarketing
PPC
Marketing

RevGlue Affiliate Marketing for UK Publishers 40

Affiliate Websites
Promotional Strategy
Affiliate marketing accounts for 20% of all ecommerce sales for UK retailers that is expected to increase by 25%
by 2022.
Content Marketing
Write unique and relevant content for your affiliate
website that could include blog posts, videos, webinars,
podcasts that will bring new users.
Search Engine Optimization (SEO)
SEO will compliment your content marketing strategy
and help you gain competitive advance on Google
with relevant keywords. Make sure you find the relevant
keywords to write unique content and build quality links.
RevGlue
PPC Arbitrage
Invest in your PPC campaigns for quick wins.
Research for top performing keywords in your niche,
allocate budget, track each click and optimise
campaign to get the higher conversion rates and ROI.
Webinars and YouTube
Post your brand on social media groups, create your
own groups and pages on top social media channels
to build loyal followers. Present latest offers and deals to
them and build social media community. Advertise with
social media paid campaigns to attract new followers.
Affiliate Marketing for UK Publishers 41
Affiliate Websites
Promotional Strategy
Native Ads Social Media Marketing

Native ads could be purchased from the native ad Social media marketing is the use of social media
networks and normally they do not have restrictions platforms and websites to promote a product or service.
for affiliates to promote their websites. Some niches in Although the terms e-marketing and digital marketing
native ads can bring in higher ROI. are still dominant.

Email Marketing

Build your site email list with lead management, relevant

promotional ads so you can send weekly special offers
to your loyal customers.

RevGlue Affiliate Marketing for UK Publishers 42

Top 10 Tips for Affiliate Marketing
Success
There is no right formula for affiliate marketing success but we can identify and present some tips based on our
experience in the industry.

You have to be highly passionate about the Find a right tech partner like RevGlue for all
niche or sector you choose to promote as an you tech requirements so you can concentrate
affiliate marketer. on marketing and conversions.

Do not rush, take baby steps. Try again, test Don’t keep all the eggs in one basket. Try
and try again. Your consistency is important. different product niches in affiliate marketing.

Never stop learning. Follow the top affiliates Don’t keep all the eggs on one basket. Try
marketing blogs, forums, and super affiliates different products and niches for affiliate
and affiliate network blogs. marketing.

Understand the research process on the niche, Build valuable contacts in the industry and
product or sector you choose to promote as start building your own A team.
an affiliate marketer.

Enjoy small wins and keep working hard and Eat healthy, drink water and exercise daily to
smart. Never give up. keep your body and mind active.

RevGlue Affiliate Marketing for UK Publishers 43

Common Affiliate Marketer
Questions
1 What is affiliate marketing?
Affiliate marketing is a performance based marketing
channel where affiliates are paid commission for driving
traffic to ecommerce retailers when their referred users
make successful sales.
2 2. What is an affiliate program?
The retailer provides affiliate program and terms to
the affiliate. Generally, the affiliate makes the request
to the affiliate network for joining the affiliate program.
This starts the process of product, service, or website
promotion and earning commission.
RevGlue
3 What is an affiliate network?
An affiliate network works as a central tech and
communication hub between the publisher and the
ecommerce store. The benefit of the affiliate network
to the publisher is that he can join multiple affiliate
programs from ecommerce stores at one platform. The
benefit to the ecommerce store to setup an affiliate
program on an affiliate network is that they can get
instant access to large pool of affiliates.
How can I learn more about
4
affiliate marketing?
Please go through the links provided in “Useful Links to
Learn Affiliate Marketing” to learn more.
Affiliate Marketing for UK Publishers 44
Common Affiliate Marketer
Questions
5 How much can I earn as an affiliate?
There is no limit on the earnings. Part time affiliates
can make as little as £100 a month while full time
professional affiliates can generate even millions
of pounds in commission every month. The earning
depends entirely on the knowledge acquired and used
in generating relevant traffic and directing the traffic to
the ecommerce stores that prove to be beneficial.
How RevGlue can help me start
6 a career in affiliate marketing?
RevGlue provides dynamic set of tools and modules
to help you kick start affiliate marketing career. Learn
more from our blog, videos, webinars or talk to us. We
are happy to discuss it with you.
RevGlue
Can I make this a carrer and
7 work from home?
You can certainly build a great successful career in
affiliate marketing while working from home. Have
access to a laptop and internet? Then as long as you
have a small budget and the time to practice, learn and
optimise your campaigns, you are good to go!
What other skills do I need as an
8
affiliate marketer?
Learn some tech skills such as web design, SEO, PPC,
content marketing, creative writing skills, understand
user web funnels, analytics and reporting.
Affiliate Marketing for UK Publishers 45
Common Affiliate Marketer
Questions

?
9 What type of program should I start with?

Convert your passion into knowledge and start from

product or a brand niche with a blog or simply start
promoting the links on social media.

10 I am still not sure and need more help.

Let RevGlue help you walk through the process and

help you understand affiliate marketing. We assist and
inspire affiliates in taking a start in affiliating marketing
career with simple tools but continuous success. Let us
talk you 1:1 and help you understand.

RevGlue Affiliate Marketing for UK Publishers 46

Useful Links to Learn Affiliate
Marketing
Blogs and Forums Affiliate Networks

www.performancein.com www.awin.com/gb/affiliate-marketing

www.affiliateinsider.com www.junctioncj.com/en-gb

www.stmforum.com www.webgains.com/public/en/blog

www.admitad.academy/en/ www.tradedoubler.com/en/blog

www.affiliatefix.com www.tradetracker.com/blog

RevGlue Affiliate Marketing for UK Publishers 47

Useful Links to Learn Affiliate
Marketing
Social Platforms Others

www.facebook.com www.wealthyaffiliate.com

www.linkedin.com www.neilpatel.com/what-is-affiliate-marketing

www.twitter.com www.iabuk.com

www.pinterest.com www.ahrefs.com/blog/affiliate-marketing

www.instagram.com www.digitalmarketingu.net

RevGlue Affiliate Marketing for UK Publishers 48

RevGlue is an affiliate monetisation SaaS network that offer tools to make affiliate marketing simple for experienced
and aspiring affiliates. Create new cashback, mobile comparison, broadband comparison, daily deals aggregation
or discount voucher websites in minutes or monetise existing websites, blogs & mobile apps with RevGlue tools.

Tools for Affiliates Tools for Publishers

Affiliate Data Sets RevSocial

WordPress Plugin RevLinks

WordPress Templates RevAds

Affiliate Networks Stats RevEmbed

All in One Affiliate Packages RevImage

GET STARTED NOW FOR FREE GET STARTED NOW FOR FREE
Tools for Affiliates
Subscribe with RevGlue affiliate tools on monthly subscription for data, stats and all in one packages or download
WordPress free plugin to setup you next affiliate project.

Affiliate Data Sets Affiliate Network Stats WordPress Plugins WordPress Templates
Create your coupons, cashback Aggregate all your UK affiliate Download free WordPress plugin Buy your WordPress affiliate

or mobile comparison website networks sales and conversion and create your cashback, website new template for only

with RevGlue structured data sets stats under one panel and export coupons, daily deals and more £199, fully compatible with

and earn 100% commission from in a single csv, Json or xml file. affiliate websites in minutes. RevGlue WordPress plugins.

top UK affiliate networks.

LEARN MORE LEARN MORE LEARN MORE LEARN MORE

All in one Affiliate packages

Looking for a tech partner to setup ad support your next affiliate project? Let RevGlue create, host and LEARN MORE
manage your next affiliate website on a simple yearly contract.
Tools for Publishers
Are you a social media influencer, blogger or a content writer and wish to monetise your web, social or mobile
channels. Try RevGlue publisher tools absolutely free and easy to use.

RevSocial RevAds RevLinks RevImage

Monetise your social media Create static, banner or product Are you a WordPress blogger or Convert all your blog, website

followers, groups and forums with ads that are fully customisable content writer? Install a simple or social media images into

millions of deals and offers that for your websites, social media piece of code on your website ecommerce images and earn

you can share with a click of a channels or mobile apps. or blog and convert all your commission on each sale.

button. keywords and links into paid links.

TRY DEMO TRY DEMO TRY DEMO TRY DEMO

RevEmbed

Do you want to setup a coupons, cashback, mobile comparison or other affiliate websites absolutely
TRY DEMO
free and fully managed by us? Try our RevEmbed tool today. Create dynamic affiliate websites free

and does not require any data or tech management.

Note: All publisher tools are offered on revenue share basis.

Affiliate Bespoke Project Development Service
Hire affiliate cms development specialised team of designers, developers and project managers for your next
affiliate project. We support international affiliates with their bespoke affiliate projects design and development in
multiple languages, currencies and counties.

Affiliate Website Development Affiliate Mobile Applications Affiliate Browser Extensions

RevGlue offers fully automated, RevGlue offers hybrid or native mobile RevGlue affiliate tech team can
dynamic and independent affiliate application development service to develop Chrome, Safari or Firefox
project solution that is customised affiliates for their cashback, coupons, browser extensions for your affiliate
according to client specific price comparison engines or other projects.
requirements for all types of affiliate affiliate exsisting or new projects.
websites.

RevGlue Happy Customers

Kdeals Kabnkash Slickukdeals Ilikeoffers AlAjr

www.kdeals.com www.kabnkash.com www.slickukdeals.co.uk www.ilikeoffers.co.uk www.alajr.org.uk

Let’s Discuss
Your Next Affiliate Project
Email us on connect@RevGlue.com or click on Connect Us button
and discuss your affiliate project requirements.

CONNECT US
Thank you for reading RevGlue e-guide for affiliates.

Browse RevGlue blog and read latest Watch RevGlue videos on how to use
tricks and tips on affiliate marketing and each tool and learn about the industry
RevGlue tools. with our latest webinars.

https://www.revglue.com/blog https://www.revglue.com/
learn-affiliate-marketing