The 4 Types of

Business Energy
What are the 4 types?
• Practical P
• Action A
• Social S
• Emotional E

PASE
There are a lot of personality tests People are usually very good at one,
out there, but this system is the best so so at two and very bad at one.
way to read and analyze people.
Practical
Here is how you know you have a lot
of P energy:

• They are not flexible against change

• They like to have and keep their routine
• They like to do things like planning,
accounting, excel sheets, analysis & …
• They make reservation most of the
time before go out.
• They know what they want to do
tomorrow, the day after tomorrow and
so on.
Side note:
For now we will focus on your strength If you want to be successful at marketing,
and weakness mostly. you must memories all of these
Action
Here is how you know you have a lot
of A energy:

• They love to start new things

• They usually live in the moment
• They want things fast
• They don’t like planning
• They mostly struggle at finishing what
they started.

You have to be honest with yourself.

People usually make mistake between
what they are and what they like to be.
Social
Here is how you know you have a lot
of S energy:

• They love meeting new people for no

good reason other than hanging out
with them.
• They easily start a conversation with a
stranger they never going to meet
again.
Emotional
Here is how you know you have a lot
of E energy:

• They are able to connect intuitively

with people.
• They want to change the world.
• They want to solve the world
problems.
• They care about everything.

Reading people is a great skill that if you

have it, you will be lots of steps ahead in
your life.
Next
Calculate the 4 energies
Calculation of
the 4 energies
In the scale of 1-10 we will rate
each of the 4 energies.

Example: P 2
A 8
S 6
E 4
---
20/4 = 5

This is not good, you can’t be average Richard Branson: P 8

if you want to become successful in A 8
what you are doing. S 9
E 7-8
---
33/4 = 8.25
There is a mindset that people have
and it says: work on your strength
because people don’t change much
and improving your weakness will
take a long time.

The world doesn’t work this way

Practical
Let’s say you have a very low P
energy:

You will be good at starting projects,

ideas, work and so on, but you can never
complete them.

If you want to run a successful business,

you must be good at everything.

Example: Elon Musk at SpaceX

Steve Jobs at TV interview
Action
Let’s say you have a very low A
energy:

• You may get good at the wrong thing.

• You may stuck at your projects.
• You may have ideas for years which
you didn’t start them.
• You will lose a lot of opportunities.
Social
Let’s say you have a very low S
energy:

• It will get very hard for you to

accomplish something big.
• It will be hard to make connections.

Pillars of business:
• Capital
• Labor
• Land
Emotional
Let’s say you have a very low E
energy:

After you get to some of your goals,

nothing will have meaning for you.
So remember that you can not be
average.

Why we need to get good at this in

marketing?
It’s very important to know your
customer but also to improve yourself to
act good and powerful in marketing.
Next
Understanding
our lead energy
Understanding
our lead energy
Practical
Your lead energy is P if you are:

• Always ahead of time

• Paying your bills early
• Always planning
• Setting reservations from couple of
days back
• Sleeping and waking up at the same
time everyday
• Always look for reasons, statistics,
numbers …

If this is you, you are a practical person Example: Warren Buffet

Action
Your lead energy is A if :

• You had a business idea during the

last year and now it is at some stage in
process.
• If you make decisions based on what
you think and you feel right now
instead of looking at facts over time.
• Someone ask you to join a party at the
last minute, you are ok with it and you
attend.
• You wake up and you will see what do
you feel to do that day.
Social
Your lead energy is S if :

• If you go out and simply for no reason

start talking with a stranger that you
are sure you won’t see them again.
• Good at making connection with
people for no reason at all ( not in the
purpose of business, date or … )
• Pure socializing
Emotional
Your lead energy is E if :

• You are after justice

• You want to fix problems ( in the
purpose of pure helping )
• You want to change the world
• You care about people’s lives
Practice:
Go to Q&A of this course and search
for the topic below:

Topic: my 4 energy

There you will find a question asked

by me, click on it and there write the
answer of question below.

1. What is your lead energy and

why?
2. What are the numbers of all of You must be brutally
your business energies? honest with yourself
P=6
A=8 Also take a look at other
S=2 people’s answers
E=4
Next
How to improve
our weakness
Improving our
weakness
Peter f. Drucker:
You can not build performance on your
weaknesses. You can build only on
strength.

So here I’m not asking you to take your

weakness and make it a 10, but you can
not be average or lower.

For example if you have high P energy

and like to go in your office, close the
door and work, I don’t suggest you to
open a restaurant business.
You should know that usually:
High P = Low S
High A = Low E
Practical
What should you do if your P energy
is low:

You must try to do things that is hard

or boaring for you on a routine.
• Read books 5 or 10 min a day
• Go jugging 20 min a day
• Sleep and wake up at a certain
time every day.
• …

Do something that you need to do Do not pick something that is very

but you don’t like to do it, then try it hard or long, because then your
on a routine. mind will start to reject it heavily.
Action
What should you do if your A energy
is low:

• Do something new, something that you

didn’t plan on doing it.
• Be a risk taker.
• Break your routine.
• Go eat at a new place you haven’t
tried.
• Try a new gym.
• Take a cold shower.
• Wake up and do something different
that you don’t usually do.
Example: Going out of the city.
• …
Social
What should you do if your S energy
is low:

Go somewhere that there is no business

contact, where there is no benefit for you.
No one to date.
start speaking with someone new with no
reason just hanging out.

You don’t need to do this a lot, just Good news:

one or two times per month.
Improving a weakness from 2 to 6 is
easy and quick.
But improving a skill from 9 to 10
will take years and years of
practicing.
Emotional
What should you do if your E energy
is low:

Go out and do something for others

which has no benefit for you .
Help people just because you can and
they need you.
Practice:
Go to Q&A of this course and search
for the topic below:

Topic: improve my weakness

There you will find a question asked by

me, click on it and there write the
answer of questions below.

1. What is your weakest energy

and how do plan to improve it?
Plan now and start
Do not put it for tomorrow
Also take a look at other people’s
answers
Next
Customer’s lead
energy

Product’s lead
energy
Customer’s
lead energy

Product’s
lead energy
The first thing you should do is to
find out what is the lead energy in
your customers and users.

So write down your customer’s lead

energy with the others in scale.

This way you will know how you

should build up your marketing
campaigns, web sites, social media
and so on.
Example:
This marketing course

The lead energy of customers is :

1. Practical
2. Social
3. Action
4. Emotional

The lead energy of the product is :

1.
2.
Practical
Social
We are going to
3.
4.
Action
Emotional practice a lot
Next
How to act against
each lead energy
How to act
against each
lead energy
Practical
If your customer has P as the lead
energy you should:
• Have facts/long content
• Do not rush/force P people
• Show them statistics/numbers
• Show everything precisely
• Compare elements
• Use cool colors (blue)

Cognitive biases that are recommended to use on this

group of people are:

• Contrast-misreaction tendency
• Reciprocation tendency
• Inconsistency avoidance
• Availability tendency
• Twaddle tendency
• Reason respecting tendency (depending on your reason)
Action
If your customer has A as the lead
energy you should:

• Get to the point quickly

• Give less logic and more reward
• Push them/put pressure on them
• Show movements/motions
• Use warm colors (red)

Cognitive biases that are recommended to use on this

group of people are:

• Scarcity
• Reward/punishment superreaction tendency
• Stress influence tendency
• Reason respecting tendency (depending on your reason)
Social
If your customer has S as the lead
energy you should:

• Connect with them on a friendly way

• Do not push them
• Keep it fun
• Use stories
• Use images of people

Cognitive biases that are recommended to use on this

group of people are:

• Liking/loving tendency
• Reciprocation tendency
• Association tendency
• Social-proof tendency
• Authority-misinfluence tendency
• Reason respecting tendency (depending on your reason)
Emotional
If your customer has E as the lead
energy you should:

• Do not use logic or facts

• Focus on design and beauty
• Focus on caring/ making things better
• Use feelings/emotions
• Use reward/punishment

Cognitive biases that are recommended to use on this

group of people are:

• Liking/loving tendency
• Curiosity tendency
• Reason respecting tendency (depending on your reason)
Next
Practice:
Turkish airline vs
Austrian airline