31st July 2021 SYNOPSIS FOR GROUP PROJECT

FOR THE CLASS OF RESEARCH

METHODOLOGY

Submitted to: Prof. Amit K Gupta

Submitted by Group-5:
Mr. Devashish Banerjee (20EMP2-09)
Mr. Piyush Kumar Singh (20EMP2-15)
Mr. Raja Kumar (20EMP2-17)
Mr. Ravi Chawla (20EMP2-18)
Mr. Sai Donepudy (20EMP2-19)
Mr. Suraj Jha (20EMP2-28)
INTRODUCTION
TOPIC: Going to market strategy for mass market green
merchandise in Indian market.

Merchandise that have the least harmful or no harmful impact at all are
collectively referred to as green products. These merchandise are marketed
under various labels like “natural, normal, environmental, and reasonable
exchange” in developed countries. As of now they are no more considered as a
specialty or novelty products. These merchandise have entered standard
retailers and become an enormous piece of the market, with an expansive base
of buyers currently buying them.
The positive impact of these merchandise on environment at large and benefit
to mankind is visceral. Since the appeal is universal and market potential is every
individual with an ability to purchase, we’d like to research the viability of
prospective businesses for these products in Indian market, specifically in the
Urban India.
Based on the above, we’d like to perform a going to market strategy analysis in
contemporary Indian market, from a “FOR PROFIT” firm’s perspective, for mass
market green merchandise:
1. For typical Urban Indian buyer (Must do):
o What are their purchase preferences with respect to purchasing
these products?
o “Which type of products & what value proposition” may
experience mass adoption?
o How to achieve product market fit?
o What should be the marketing mix?
o What could be the pricing strategies adopted by such a firm?