RESEARCH PROJECT REPORT

TITLED
“CONSUMER BEHAVIOUR IN AUTOMOBILE
INDUSTRY”
Submitted in pursuant to the ordinances for award of
the degree of

MASTER OF BUSINESS ADMINISTRATION

Of
Dr. A. P.J. A. K. Technical University, Lucknow

Project Submitted By: Project Supervisor:

Bashisht Kumar Mr. Ankit Srivastava
Roll No. 1812070009 Asst. Prof.
Dept. of Business Administration

Department of Business Administration

INSTITUTE OF TECHNOLOGY AND MANAGEMENT

Gorakhpur 2019-20
 CERTIFICATE

This is to certify that Bashisht Kumar has completed the research project
titled “CONSUMER BEHAVIOUR IN AUTOMOBILE INDUSTRY” in
pursuant to the ordinances for award of the degree of Master of Business
Administration under my guidance to the best of my knowledge it is his
original work.

Date: Project Supervisor

Mr. Ankit Srivastava

Countersigned by HOD
 DECLARATION

I hereby declare that this project report is based on the research undergone by
me on the topic “CONSUMER BEHAVIOUR IN AUTOMOBILE
INDUSTRY” This is my original work and no part thereof has been
submitted anywhere else for any other academic purpose.

Date: ………………
Bashisht Kumar
MBA 4th Sem
Roll No. : 1812070009
 ACKNOWLEDGEMENT

I am extremely grateful to my Supervisor Mr. Ankit Srivastava (Asst.

Prof.), and Dr. Abhishek Tripathi (HOD) Department of Business
Administration, ITM GIDA Gorakhpur whose guidance encouraged me a lot
to go deep in the scope of the project tending to broaden my understanding
on this project.

Bashisht Kumar
MBA 4th Sem
Roll No. : 1812070009