May Takeaways

22/7
*Read the assumptions carefully for calculating breakeven
*Most economical segment is one with less acquisition cost & most expensive is one with more
acquisition cost
*Don't discount money in present because the value is same in present year
*Decision that we take is a tradeoff between returns and reserves
*Make decisions but don’t get trapped inside.

● Needs Pre-exist. The role of a marketer is to identify the needs of a customer and
satiate the needs. Needs can also be latent.
● Concept of Needs, wants and desires.
● 4 Ps of MArketing + 3 P’s . Price, Place, Promotion, Product, People, Process, Physical
evidence
● Competitors may/ may not be from the same industry. Use SWOT Analysis and Porter’s
5 model.
● Use PESTLE for analysing for environment/context.
Sociology is the first way used for identifying/understanding the right customer.
● The Five C Analysis- Company, Customer, Collaboration, Competition,
Content/Environment
● Value- It is relative & idiosyncratic & subjective at the same time.( Value lies in
exchange)
● The value from a marketer’s perspective is a bundle of benefit offered to the customer
● VALUE LIES IN USAGE
● VALUE LIES IN CONTEXT.
● Value lies in exchange
● Customer Value- they are the benefits offered to a customer by marketers vis-a-vis cost
● Protection of ur PODs and they should not become your POPs. For the short term goals,
one cannot let go of their old age prodigy.
● Concept of VAlue
● Time VAlue of Money
● Identify the people from the industry/system that are your friends.
● Push vs Pull Strategy
● The 6 entities called decision makers- initiator, user, gatekeeper, desidor,
influencer,buyer.
QUIZ ANSWERS
May the FORCE be with you !
1)value in perspectivE
Value in perspective

Company sales potential

A firm considering legal and ethical responsibilities of their marketing activities and
programs is embracing what concept in marketing?

Internal Marketing

is the process of carefully managing detailed information about individual customers

and all customer touchpoints to maximize loyalty.
CRM

is the expected level of company sales and based on a chosen marketing plan and an
assumed marketing environment
Company sales forecast

Customers may share a strong need that cannot be satisfied by an existing product.
This is termed as _Latent Demand ____
Lawyers- influencer

Latent demand

In the __Technological____ environment, marketers must take account of opportunities

for innovation and the increased governmental regulations brought about by
technological changes.

Which of the following is not a type of value from a marketer’s perspective?

Value in Perspective

Apple losing its market to Android phones in the recent times, may be because pple has
lost too many points of parity in comparison to Android
A and b i think

What among the following options is a metric for tracking the scope or breadth of an
ad’s reach?
Engagement

Lawyers vala question

Answer- Influencers

Submit guys fast