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Introduction 5
In WTTC’s Economic Impact 2019 report, India’s Travel & Tourism GDP contribution grew by
4.9%, which was the third highest after China and Philippines. Additionally, the report also
highlights that between 2014-2019, India witnessed the strongest growth in the number of jobs
created (6.36 million), followed by China (5.47 million) and the Philippines (2.53 million).
Total contribution by travel and tourism sector to India’s GDP is expected to increase from Rs.
15.24 lakh crore (US$ 234.03 billion) in 2017 to Rs. 32.05 lakh crore (US$ 492.21 billion) in
2028. Total earning from the sector in India is targeted to reach US$ 50 billion by 2022.
In FY20, 39 million jobs were created in the tourism sector in India; this accounted for 8.0% of
the total employment in the country. International Tourists arrival is expected to reach 30.5
billion by 2028. e-Visa facility was offered to 169 countries as of December 2019.
During 2019, foreign tourist arrivals (FTAs) in India stood at 10.89 million, achieving a growth
rate of 3.20% y-o-y. During 2019, FEEs from tourism increased 4.8% y-o-y to Rs. 1,94,881 crore
(US$ 29.96 billion). In 2019, arrivals through e-Tourist Visa increased by 23.6% y-o-y to 2.9
million.
Under the Swadesh Darshan scheme, 77 projects have been sanctioned of worth Rs. 6,035.70
crore (US$ 863.60 million). In Union Budget 2020-21, the Government has allotted Rs. 1,200
crore (US$ 171.70 million) for the development of tourist circuits under Swadesh Darshan for
Northeast.
The launch of several branding and marketing initiatives by the Government of India such as
‘Incredible India!’ and ‘Athiti Devo Bhava’ has provided a focused impetus to growth. The
Indian Government has also released a fresh category of visa - the medical visa or M-visa, to
encourage medical tourism in the country. The Government is working to achieve 1% share in
world's international tourist arrivals by 2020 and 2% share by 2025.
Amid the relaxation provided by the government after the covid lockdown, the Indian
Association of Tour Operators (IATO) has urged the government to finalise a roadmap for
resumption of international flights and facilitate e-visas and tourist visas.
Subsequently in November end, India introduced a graded relaxation of its visa and travel
restrictions for more categories of foreign nationals and Indian nationals.
Post the pandemic crisis, the government plans to tap into regional tourism by opening doors for
South Asian country tourists.
The Government is also making serious efforts to boost investment in the tourism sector. In the
hotel and tourism sector, 100% FDI (Foreign Direct Investment) is allowed through the
automatic route. A five-year tax holiday has been offered for 2-, 3- and 4-star category hotels
located around UNESCO World Heritage sites (except Delhi and Mumbai).
The Government of India also announced to develop 17 iconic tourist sites in India into world-
class destinations as per Union Budget 2019-20. Ministry of Tourism launched DekhoApnaDesh
webinar in April 2020 to provide information on the many destinations and the sheer depth and
expanse of the culture and heritage of Incredible India. Till August 17, 2020, 48 webinars were
conducted under the series.
The Ministry of Tourism developed an initiative called SAATHI (System for Assessment,
Awareness & Training for Hospitality Industry) by partnering with the Quality Council of India
(QCI) in October 2020. The initiative will effectively implement guidelines/SOPs issued with
reference to COVID-19 for safe operations of hotels, restaurants, B&Bs and other units.
3. Employment impacts
India is the most digitally advanced traveler nation in terms of digital tools being used for
planning, booking, and experiencing a journey. India’s rising middle class and increasing
disposable income has supported the growth of domestic and outbound tourism. During 2019,
foreign tourist arrivals (FTAs) in India stood at 10.89 million, achieving a growth rate of 3.20%
y-o-y. During 2019, FEEs from tourism increased 4.8% y-o-y to Rs. 1,94,881 crore (US$ 29.96
billion). In 2019, arrivals through e-Tourist Visa increased by 23.6% y-o-y to 2.9 million.
International hotel chains are increasing their presence in the country, and it will account for
around 47% share in the tourism and hospitality sector of India by 2020 and 50% by 2022.
5. Government Initiatives
The Indian Government has realised the country’s potential in the tourism industry and has taken
several steps to make India a global tourism hub.
Some of the major initiatives planned by the Government of India to boost the tourism and
hospitality sector of India are as follows:
On November 4, 2020, the Union Minister of State (I/C) for Tourism & Culture, Mr.
Prahlad Singh Patel inaugurated the “Tourist Facilitation Centre” facility constructed
under the project “Development of Guruvayur, Kerala” (under the PRASHAD Scheme of
the Ministry of Tourism).
The Ministry of Tourism’s ‘DekhoApnaDesh’ webinar series titled ‘12 Months of
Adventure Travel’ on November 28, 2020, is likely to promote India as an adventure
tourism destination.
In October 2020, Prime Minister Mr. Narendra Modi inaugurated four new tourist
attractions in Gujarat namely, Arogya Van, Ekta Mall, Children's Nutrition Park and
Sardar Patel Zoological Park/ Jungle Safari, near the Statue of Unity at Kevadiya in
Narmada district.
The initiative is a part of 17 new projects that are planned. Additionally, the government
will also launch seaplane service from Ahmedabad to Statue of Unity in a major push to
India’s tourism.
The Ministry of Tourism developed an initiative called SAATHI (System for
Assessment, Awareness & Training for Hospitality Industry) by partnering with the
Quality Council of India (QCI) in October 2020. The initiative will effectively implement
guidelines/SOPs issued with reference to COVID-19 for safe operations of hotels,
restaurants, B&Bs and other units.
Ministry of Tourism launched Dekho Apna Desh webinar series to provide information
on many destinations and sheer depth and expanse on the culture and heritage of India.
Ministry of Tourism launched Audio Guide facility App called Audio Odigos for 12 sites
in India (including iconic sites).
Prime Minister, Mr. Narendra Modi urged people to visit 15 domestic tourist destinations
in
India by 2022.
Statue of Sardar Vallabhbhai Patel, also known as ‘Statue of Unity’, was inaugurated in
October 2018. It is the highest standing statue in the world at a height of 182 metre. It is
expected to boost the tourism sector in the country and put it on the world tourism map.
Government of India is working to achieve one% share in world's international tourist
arrivals by 2020 and 2% share by 2025.
Under Budget 2020-21, the Government of India has allotted Rs. 1,200 crore (US$
171.70 million) for development of tourist circuits under Swadesh Darshan for eight
Northeast states.
Under Budget 2020-21, the Government of India has allotted Rs. 207.55 crore (US$
29.70 million) for development of tourist circuits under PRASHAD scheme.
In 2019, Government reduced GST on hotel rooms with tariffs of Rs. 1,001 (US$ 14.32)
to Rs. 7,500 (US$ 107.31) per night to 12% and those above Rs. 7,501 (US$ 107.32) to
18% to increase India’s competitiveness as a tourism destination.
Conclusion:
Staycation is seen as an emerging trend were people stay at luxurious hotels to revive themselves of
stress in a peaceful getaway. To cater to such needs, major hotel chains such as Marriott International,
IHG Hotels & Resorts and Oberoi hotels are introducing staycation offers were guests can choose from a
host of curated experiences, within the hotel.
India’s travel and tourism industry has huge growth potential. The industry is also looking forward to the
expansion of e-Visa scheme, which is expected to double the tourist inflow in India. India's travel and
tourism industry has the potential to expand by 2.5% on the back of higher budgetary allocation and low-
cost healthcare facility according to a joint study conducted by Assocham and Yes Bank.