Course: Essentials of entrepreneurship and small business management

Instructor: Professor. Ahmed Fouad El Karrany Course Code: BUS 507

Contacts: Ahmed-fouad@outlook.com Mobile: 01033055053/ 01223660556

Course Description
The course explores the concept and practice of entrepreneurship and its relationship to progress,
with a focus on creating and growing global ventures. It analyses the determinants of innovation and
develops the skills change managers need to analyze opportunities and stimulate more
entrepreneurship, innovation, enterprise, and initiative from their employees. It also helps students to
understand concepts of going to market and competitive sustainability.

Course Objectives
By the end of this course students will be able to:
- Understand the foundations of entrepreneurship
- Design a competitive Business Model and build/implement a Strategic Plan
- Understand the different forms of Business ownerships
- Build and properly implement a Marketing Plan
- Understand the HR and financial aspects related to entrepreneurship
- Explain the differences among creativity, innovation and entrepreneurship
- Explain why and how a small business must create a competitive advantage in the market

Grading System and course requirements:

Course Grading System:

The grade of a student in any course is calculated as follows:

 Attendance              10%

 Assignments 20%
 Mid Term Exam       30%
 Final Exam             40%

Total                   100%

Course requirements:
1
  Mid-term exam
 2 Assignments ( Chapter presentations – Course project )
 Final exam

Course Main Topics

Topics
1 Foundations of Entrepreneurship
2 Inside the Entrepreneurial Mind: From Ideas to Reality
3 Designing a Competitive Business Model and Building a Solid Strategic Plan
4 Conducting a Feasibility Analysis and Crafting a Winning Business Plan
5 Forms of Business Ownership
Franchising and the Entrepreneur
Buying an Existing Business
Internal organization
6 Building a Powerful Marketing Plan
7 E-Commerce and the Entrepreneur
8 Pricing Strategies
Creating a Successful Financial Plan
Ventures Capital and Angel Investors
9 Creativity, Innovation and Entrepreneurship cycle
10 Choosing the Right Location and Layout
Global Aspects of Entrepreneurship
Building a New Venture Team and Planning for the Next Generation

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 Course detailed outline
Lectures Lectures topics

1 Chapter 1 : Foundations of Entrepreneurship

Chapter 2 : Ethics and Social Responsibility : Doing the right timing
2 Team : Presentation (5 min )
Chapter 3 : Inside the Entrepreneurial Mind: From Ideas to Reality
Course Project Explanation
3 Chapter 4 : Conducting a Feasibility Analysis and Designing a business model
4 Team : Presentation (5 min )
Chapter 5 : Crafting a business plan and building a solid strategic plan
5 Team : Presentation (5 min )
Chapter 6 : Forms of Business Ownership and Buying an Existing Business
Team : Presentation (5 min )
Chapter 7 : Franchising and the Entrepreneur
x Mid Term Exam ( written )
6 Team : Presentation (5 min )
Chapter 8 : Building a Powerful a bootstrap Marketing Plan
Team : Presentation (5 min )
Chapter 9 : E-Commerce and the Entrepreneur
7 Team : Presentation (5 min )
Chapter 10 : Pricing and credit Strategies
Team : Presentation (5 min )
Chapter 13 : Sources of Financing: Equity and Debt
8 Team : Presentation (5 min )
Chapter 14 : Choosing the Right Location and Layout
Team : Presentation (5 min )
Chapter 15: Global Aspects of Entrepreneurship
9 Team : Presentation (5 min )
Chapter 16 : Building a New Venture Team and Planning for the Next
Generation
10 Teams presentations ( 15 min per each)
x Final Exam ( written )

Recommended textbook: Essentials of Entrepreneurship and Small Business

Management,Norman M. Scarborough,11 Ed., Pearson International Edition, Boston-London,
2015
Suggested extra-readings:
 The Guru Guide™ to Entrepreneurship A Concise Guide to the Best Ideas from the
World’s Top Entrepreneurs by Joseph H. Boyett And Jimmie T. Boyett
 Corporate Entrepreneurship and Venturing by Tom Elfring
 Pioneers in entrepreneurship and small business research by Hans sandstorm

PLAGIARISM
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Under the Code of Academic Conduct, ESLSCA students are responsible for ethical manners, and for
knowing that plagiarism is and how to avoid it.

Plagiarism means using another’s work without giving credit. If you use others’ words, you must put
them in quotation marks and cite your source. You must also give citations when using others’ ideas,
even if you have paraphrased those ideas in your own words.

Any time you use information from a source, of any kind, you must cite it.

Why should you be concerned?

If you plagiarize, you are cheating yourself. You don’t receive specific feedback from your instructor
because you didn’t learn to write or present thoughts in your own words.

Plagiarism is dishonest and misleading, it’s wrong to take or use property without giving the owner the
credit due. Further copyright violations can result in damages, fines or worse.

Plagiarism violates the Code of Academic Conduct, and it can lead to suspension or dismissal. You’re not
only cheating yourself but cheating others too, as you’re taking an unfair advantage over students who
do their own work.

How to avoid it?

Know what plagiarism is. Ignorance will not excuse a violation, International plagiarism such as
deliberate copying or use of another’s’ work without credit, submitting a paper from the internet as
one’s own, or altering or falsifying citations to hide sources is very serious, likely to result in suspension.
Unintentional plagiarism may result from not knowing how to cite sources properly, sloppy research and
note-taking or careless cutting and pasting from electronic sources – it is still a violation of the Code of
Academic Conduct and subject to discipline.

Guidelines for avoiding plagiarism:

Use your own words and ideas. If you must “borrow” other people’s ideas, works or sources, make sure
you give credit for any copied, adapted or paraphrased material. You must use quotation marks and cite
the source in case of using another’s exact words and in case of adapting or paraphrasing, you must still
cite the source.

Avoid using others work with minor changes; such as using “less” or “fewer” and/or reversing the order
of the sentence, changing terms in a computer code, or altering a spreadsheet layout. The work is
essentially the same as your source, give credit.

4
There are no “freebies.” Always cite words, information and ideas that you use if they are new to you
(learned in your research). No matter where you find it – even in on the Internet or in an encyclopedia –
you cite it! Even when in doubt, cite. Better to be safe than not give credit when you should!

Students should be aware that they commit a form of plagiarism when they submit material for one
course that was previously submitted for another course or when they submit the same material for two
courses simultaneously. Although “self-plagiarism” does not involve undocumented use of outside
sources, it is a form of cheating that violates the spirit of the Honor Code. Often a professor will allow a
student to rework a previous paper, but prior consent is necessary.