Project Report On

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REPORT SUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR THE DEGREE OF

MASTER OF BUISSINESS ADMINISTRATION

PREPARED BY
VIVEK KUMAR SHAW
ROLL: PG/VUOAP02/MBA-IS-254
REG NO.:

UNDER THE GUIDANCE OF

EXTERNAL GUIDE: SOURAV BHOWMIK
BDM, TRAINING AND DEVELOPMENT AT BUSINESS ECONOMICS
TANGRA INDUSTRIL ESTATE II, KOLKATA

SUBMITTED TO
EASTERN INSTITUTE FOT INTEGRATED LEARNING IN MANAGEMENT, KOLKATA
VIDYASAGAR UNIVERSITY
AUGUST, 2021
A letter
 DECLARATION

I, Vivek Kumar Shaw, do hereby declare that this report titled “---------------------------------
-----------------” is submitted by me for the partial fulfillment of Master of Business
Administration in Vidyasagar University.

This report is exclusively prepared by me and has not been submitted to any other institutions
or published anywhere before.

DATE: VIVEK KUMAR SHAW

ROLL NO: PG/VUOAP02/MBA-IS-254

REGISTRATION NO:
PLACE: KOLKATA MBA, 2ND SEMESTER
EIILM, KOLKATA
 ACKNOWLEDGEMENTS

I am thankful to my parents for supporting me morally as well as economically.

At the outset I would like to thank Mr Sourav Bhowmik, BDM at training and development, at
Business Economics for guidance to undertake this project.

I express my sincere gratitude to Prof Ayantika Saha, Assistant Professor and Prof DR. Soumyajit
Das, along with Prof. Sulagna Chakraborty, Faculty, EIILM, Kolkata, who has sincerely provided
me with critical suggestions and valuable insights which enabled me to complete this project and
bring this report in the best way possible.

I would take this opportunity to thank Prof. (Dr.) R. P Banerjee, Director, EIILM, KOLKATA, and
other faculty members of the institute for their cooperation and support.

I am also thankful to all other persons who directly or indirectly helped me accomplish my project
work.

Date: Signature: Vivek Kumar Shaw

 EXECUTIVE SUMMARY

Introduction: This project report is an overview of a print media industry in a town named
Baidyabati of Hooghly district of west Bengal to determine the perception of readers towards
the magazine and their factors and habit of reading along with their preference.

Business economics was introduced in 1995 as a tabloid (12 page newspaper) in 2005 it was
re-introduced as a premium international English magazine under a parent group SREI.
Chairman of Business economics is Hari Prasad Kanoria, whereas the Chairman of SREI is
Mr. Hemant Kanoria. The total circulation of Business economics Globally is 5,90,000
copies per issue.In the year 2014 business economics also get the best magazine award in
west Bengal by the times of India.

The objective of this project report is to determine the perception of the readers about a
magazine along with their preferred factors or the parameters to select a magazine for to
read. Also determine the most preferred magazine with the best segments in between the
segments that are company having with for the readers.

The data sources generated is primary as well as secondary used in this project. Primary data
is collected using a structured questionnaire in which 60 respondents have successfully
participated. Secondary data is collected through various relevant reports, websites, portals,
search engines. The Methodology is Numbers of graphs is presented to determine the
statistical part of the project Graphical representation is used to make data more easily
understandable. It also makes the comparison of data more efficient.

In ,Findings and Conclusion ,from the data analysis we can find the awareness of the brand
is not up to the mark though the area is a developing town area there are lot of scope to make
business and the people are used to read magazine in monthly basis in the both mode of the
version soft and hard copy. In conclusion the company should be more focus on the town
which are developing.
 TABLE OF CONTENTS

SL.NO PARTICULARS PAGE

NO
1 INTRODUCTION 1-3

2 METHODOLOGY 4

3 DATA ANALYSIS &INTERPRETATION 5-20

4 FINDINGS & CONCLUSION 21-23

5 RECOMMENDATION 24

6 LIMITATION 25

7 BIBLIOGRAPHY 26

8 ANNEXTURE 26-27
 LIST OF TABLE

SL NO. PARTICULARS TABLE NO. PAGE NO.

1 GENDER 1 5

2 AGE GROUP 2 6

3 EDUCATIONAL QUALIFICATION 3 7

4 OCCUPICATION 4 8

5 MONTHLY INCOME 5 9

6 AWARE OF MAGAZINE 6 10

7 MOST PREFERRED SEGMENT 7 11

8 PERIOD OF GETTING MAGAZINE 8 12

9 MONEY TO SPEND ON A MAGAZINE 9 13

10 MOST PREFERRED SEGMENT OF NEWS 10 14

11 FACTORS CONSIDERED ON PURCHAISING THE 11 15

MAGAZINE

12 MOSTLY INFLUENCES MAGAZINE SUBSCRIPTION 12 16

13 SATISFACTION OF READERS 13 17

14 AWARE OF BUSINESS ECONOMICS 14 18

15 RECOMMEDATION OF THE MAGAZINE 15 19

16 PREFERRED MOOD OF READING 16 20

 LIST OF FIGUERS

SL NO. PARTICULARS TABLE NO. PAGE NO.

1 GENDER 1 5

2 AGE GROUP 2 6

3 EDUCATIONAL QUALIFICATION 3 7

4 OCCUPICATION 4 8

5 MONTHLY INCOME 5 9

6 AWARE OF MAGAZINE 6 10

7 MOST PREFERRED SEGMENT 7 11

8 PERIOD OF GETTING MAGAZINE 8 12

9 MONEY TO SPEND ON A MAGAZINE 9 13

10 MOST PREFERRED SEGMENT OF NEWS 10 14

11 FACTORS CONSIDERED ON PURCHAISING THE 11 15

MAGAZINE

12 MOSTLY INFLUENCES MAGAZINE SUBSCRIPTION 12 16

13 SATISFACTION OF READERS 13 17

14 AWARE OF BUSINESS ECONOMICS 14 18

15 RECOMMEDATION OF THE MAGAZINE 15 19

16 PREFERRED MOOD OF READING 16 20

 INTRODUCTION

In the current economic scenario, focus on the customer satisfaction is becoming a key factor
to survive the competition. It is widely accepted that to acquire a new customers costly and
difficult. A customer service experience can change the entire perception a customer has of
the organization. For each a firm develops a marketing offering that it positions in the mind
of the target buyers as delivering some central benefits.one of the most important aspects of
a customer service is that of what is often referred to as the “Feel Good Factor”.

Basically the goal is to not only help the customer have a good experience, but to offer them
an experience that exceeds their expectations.in today’s increasingly competitive
environment, quality services and customer satisfaction are critical to corporate success.
Delivering high quality services is closely linked to profits, cost savings and market share.

The important of customer services may vary by product or services, industry and customer.
The perception of success of such interactions will be dependent on employees “who can
adjust themselves to the personality of the guest” according to Micah Solomon. From the
point of view of an overall sales process engineering effort, customer service plays an
important role in an organization’s ability to generate income and revenue. From that
prospective, customer service should be included as part of an overall approach to a
systematic improvement.

The larger the gap between a company’s and customer’s perception concerning both service
product and service delivery the smaller the probability of satisfying the customers. This
indicates that service providing companies and to have a more profound understanding or
their crucial questions.an investigation of the relationship between service provision and
customer satisfaction appears therefore of interest.

A marketer can rarely satisfy everyone in the market. Therefore marketers start by dividing
the market into segments. They identify and profile a district group of buyers who might
require or prefer varying product and service mixes by examining demographic,
psychographic and behavioral difference among buyers.

After identifying market segments the marketer then decided which present the greatest
opportunity. Which is its target markets. Companies perform best when they choose their
target market carefully and prepare tailor marketing program. This leads to the brand
awareness of the product.
 COMPANY PROFILE:

Business economics was introduced in 1995 as a tabloid (12 page newspaper) in 2005 it was
re-introduced as a premium international English magazine under a parent group SREI.
Chairman of Business economics is Hari Prasad Kanoria, whereas the Chairman of SREI is
Mr. Hemant kanoria. The total circulation of Business economics globally is 5, 90,000 copies
per issue

The subscription in India is approximately 33337 and outside India is 8523. The readership
base of Business economics globally per issue is 17, 70,000. Outside India Business
economics is circulated in, USA, CANADA, GERMANY, SAUDI ARABIA, SRILANKA,
BHUTAN.

There are total 9 segments in Business economics magazine:

1. World
2. State
3. Industry
4. Agriculture
5. Technology
6. Finance
7. Economics
8. Woman
9. Life & Enlightenment.
In 2014 Business economics was awarded as the Best student English business magazine by Times of India
in West Bengal
This magazine is owned by a SREI group
 OBJECTIVE OF THE STUDY

The objectives of this project report are:

 To determine the most following magazine of the selected area.

 To determine the mood of reading preference of the readers.

 To determine the perception of parameters or the factors to choose a magazine.

 To determine the most reading segments in those nine segments of the magazine.

 To determine the expense of a readers towards a magazine.

 METHODOLOGY

 This was an empirical research.

 The study was done with the help of primary and secondary data.

 Primary data will be collected with the help of structured questionnaire.

 Secondary data will collected from company and other website.

 For the purpose of the study convenience sampling was used.

 Sample size will be 60 for everybody.

 The analysis was done with the help of MS Excel.

 The analysis was done by tabular and pictorial representation of data.

 DATA ANALYSIS AND GRAPHICAL INTERPRETATION

Q1. GENDER?

(TABLE NO.1)

(FIGURE NO.1)

INTERPRETATION: From the above table and graph data we can interpret that 43.33% of the
respondent is female and 56.67% of the respondent are male.
 Q2. AGE?

(TABLE NO.2)

1.67 0 1.67

18.33

78.33

below 20 years 20 years to 35 years 36 years to 50 years 51 years to 65 others

(FIGURE NO.2)
INTERPRETATION: From the above table and graph data we can interpret that 18.33% of the
respondent are belongs to below 20 years, 78.33% belongs to 20 to 35 years, 1.67% belongs to 36 to 50
years, 0 belongs to 51 to 65 years and 1.67% of the respondent are others.
 Q3. EDUCATION?

(TABLE NO.3)

3.33 5
3.33

11.67

36.67

40

below secondary secondary higher secondary graduate post graduate others

(FIGURE NO.3)
INTERPRETATION: From the above table and graph data we can interpret that 5% of the
respondent belongs to below secondary, 3.33% belongs to secondary, 11.67% belongs to higher
secondary, 40% belongs to graduate, 36.67% belongs to post graduate and 3.33% of the respondent to
others.
 Q4. OCCUPATION?

(TABLE NO.4)

%
1.67
0 0

8.33

6.67

8.33

75

Business holder Service person Profession Student Retired Housewife others

(FIGURE NO.4)
INTERPRETATION: From the above table and graph data we can interpret that 8.33% of the
respondent belongs to business holder, 6.67% belongs to service person, 8.33% belongs to
professional, 75% belongs to student, 0 belongs to retired, 1.67% belongs to housewife and he last one
0 belongs to others.
 Q5. IN WHICH MONTHLY INCOME GROUP DO YOU BELONG TO?

(TABLE NO.5)

(FIGURE NO.5)
INTERPRETATION: From the above table and graph data we can interpret that 68.33%of the
respondent belongs to below rs20000, 13.33% belongs to rs20000 to rs35000, 8.33% belongs to rs35001
to 50000, 1.67% belongs to rs50001 to rs65000 and 8.33% of the respondent belongs to above rs 65000.
 Q6. AMONG THE FOLLOWING MAGAZINE ABOUT WHICH
MAGAZINE WILL YOU AWARE OF?

(TABLE NO.6)

(FIGURE NO.6)
INTERPRETATION: From the above table and graph data we can interpret that 30% of the
respondent belongs to business economics, 35% belongs to India today, 1.67% belongs to Sunday
Indian, 8.33% belongs to business standard and 25% of the respondent belongs to others.
 Q7. WHICH MAGAZINE WILL YOU PREFER TO READ MOST?

(TABLE NO. 7)

(FIGURE NO.7)
INTERPRETATION: From the above table and graph data we can interpret that 30% of the
respondent belongs to India today, 1.67% belongs to Sunday Indian, 11.67% belongs to business
standard, 31.67% belongs to business economics and 25% of the respondent belongs to others.
 Q8. HOW FREQUENTLY DO YOU WANT TO GET A
MAGAZINE?

(TABLE NO.8)

(FIGURE NO.8)
INTERPRETATION: From the above table and graph data we can interpret that 21.67% of the
respondent belongs to daily, 40% belongs to weekly, 11.67% belongs to in every fortnight and 26.67%
of the respondent belongs to monthly.
 Q9.HOW MUCH MONEY ARE YOU READY TO SPEND TO
PURCHASE A MAGAZINE PER MONTH?

(TABLE NO. 9)

(FIGURE NO. 9)

INTERPRETATION: From the above table and graph data we can interpret that 56.67% of the
respondent belongs to below rs100, 31.67% belongs to rs101 to rs200, 6.67% belongs to rs201 to rs300
and 5% of the respondent belongs to above rs300.
 Q10. WHICH SEGMENT OF NEWS DO YOU MOSTLY PREFER TO
GET FROM A MAGAZINE?

(TABLE NO. 10)

(FIGURE NO. 10)

INTERPRETATION: From the above table and graph data we can interpret that 31.67% of
the respondent belongs to world, 1.67% belongs to status, 11.67% belongs to industry, 1.67% belongs
to agriculture, 10% belongs to technology, 13.33% belongs to finance, 16.67% belongs to economics,
6.67% belongs to women, 0% belongs to enlightenment and 6.67% belongs to others.
 Q11. WHAT IS THE MOST IMPORTANT PARAMETER CONSIDERE
BY YOU WHILE PURCHAISING A MAGAZINE?

(TABLE NO. 11)

(FIGURE NO. 11)

INTERPRETATION: From the above table and graph data we can interpret that 13.33% go with the
front cover while 13.33% belongs to price, 1.67% belongs to gift, 38.33% belongs to content, 15%
belongs to brand name, 5% belongs to availability, another 5% belongs to advertisement and 8.33%
belongs to others.
 Q12. WHAT INFLUENCES YOU THE MOST TO BUY A MAGAZINE
SUBSCRIPTION?

(TABLE NO. 12)

(FIGURE NO. 12)

INTERPRETATION: From the above table and graph data we can interpret that 15% of the
respondent belongs to TV advertisement, 6.67% belongs to newspaper advertisement, 36.67% belongs
to social media advertisement and 41.67% of the respondent belongs to word of mouth.
Q13.WHAT SI YOUR SATISFACTION LEVEL WITH THE MAGAZINE
YOU READ?

(TABLE NO. 13)

(FIGURE NO. 13)

INTERPRETATION: From the above table and graph data we can interpret that 0% of the
respondent belong to very dissatisfied another 0% belongs to dissatisfied, 50% belongs from neutral,
43.33% belongs to satisfied and 6.67% of the respondent belongs to very satisfied.
 Q14. ARE YOU AWARE OF BUSINESS ECONOMICS?

(TABLE NO.14)

(FIGURE NO.14)
INTERPRETATION: From the above table and graph data we can interpret that 70% of the
respondent belongs to yes while 30% of the respondent belongs to no.
 Q15. WILL YOU RECOMMEND BUSINESS ECONOMICS TO
OTHERS?

(TABLE NO.15)

(FIGURE NO.15)

INTERPRETATION: From the above table and graph data we can interpret 85% of the respondent
belongs to yes and while on the other hand 15% of the respondent belongs to no.
Q16. WHAT IS YOUR MOST PREFERRED MOOD OF READING
MAGAZINE?

(TABLE NO.16)

(FIGURE NO.16)
INTERPRETATION: From the above table and graph data we can interpret 38.33% of the
respondent belongs to online and 61.7% of the respondent belongs to offline.
 FINDINGS AND CONLUSIONS
FINDINGS: The market research and the data analysis has helped me to get some areas to
know about the brand and the products which relates with the market opportunities and area
of improving sales performance.

 Most of the respondent were men that is 56.67% of the total sample and the female with
43.33%.

 Most of respondent are between 20-35 years with the percentage of 78.33% of the total study.
While the other age group have the percent of 18.33%, 1.67% and 1.67% of below 20 years,
36-50 years, 51-65 years respectively.

 The educational qualification of the respondent if as follow – 40% of the respondent were
graduated and 36.67% of the respondent were post graduated.

 It is found that , in the surveyed region , students are in majority .So, its considerable that,
students are the ones who are mostly dedicated toward magazines.

 Most of the respondents have their salary below rs.20000, the reason being maximum
participants are students.

 It is found that business economics is the most awared magazines among all other .

 Business economics is the most preferred magazines among the list.

 People want to get a magazine,weekly.

 It is found that people don’t like to spend on magazines much , so the category ‘below rs.
100’ has bagged the first position.

 The most preferable segment of the news is world .

 While purchasing a magazine , most of the respondents deceived by the front cover.

 When it comes to buy a magazine subscriptions ,social media advertisements influences the
people, most.
 For the satisfaction level ,most of the respondents are neutral,they have accepted the
consequences as it is.
 70% of the respondents were aware of the business economics.
 85% of the respondents claimed that they will recommend this magazines to others.
 Here is a backlog for online reading because majority of them denies it.

We can clearly sees that the most preferred segment is the world follows by the
technology. Where most least preferred is the states follows by the industry.
CONCLUSION: By the analysis of the project report we can conclude that the company
brand awareness were not up to the mark. Company has not taken care of its subscription.
Company is not able to fight with its competitor. The once who can avail the facilities of
Electronical gadget are comfortable with the soft copy of the magazine but the once who are
not so efficient with the electronical gadget prefer the hard copy of the magazine. So the
company should take care of this aspect as well.
 RECOMMENDATION

After the analysis it’s a clear picture that there is lot of areas need to be taken care to improve
the business and market reach.

 Company should have ATL and BTL activity to make awareness of the brand.

 Company should go for the forth nightly basis publishing copy.

 Subscriber should have the both version of the magazine hard and soft.

 Company should go for the loyalty programs that attract more customer.
 LIMITATION
The limitations of this project report are:

a. Pandemic situation: One of the biggest limitation of this project report is the pandemic
Situation as no offline survey could be conducted .so we had to conduct telecalling.

b. Negligence: In some cases, respondent may not give us a proper reply because of their
Negligence and lack of interest.

c. Language: The question will be in English, so people not proficient in English may
Avoid filling the answers.

d. Unawareness: As we contacted them over phone, we were unaware of their mind frame
that whether they are busy or ready to receive call.
 BIBLIOGRAPHY
Bibliography to other Publications must be carefully checked for completeness, accuracy
and consistency.

This is as follows:

1. For books: Business Research Methodology, Tata McGraw-Hill, New Delhi.

2. For journals: Rosenthal.G, Grossman.M (2009), Reduction of plastic carrier bag use: An analysis
of alternatives in Israel, Waste Management 29, and 2025–2032.

3. For electronic sources:

http://businesseconomics.in/
http://businesseconomics.in/cover-story
 Annexure
Questionnaire used for the survey has been attached.

NAME: VIVEK KUMAR SHAW

1. GENDER: MALE ( ) FEMALE ( ) OTHERS ( )

2. AGE GROUP:
BELOW 20 20-35 36-50 51-65 ABOVE 65

3. EDUCATIONAL QUALIFICATION:
BELOW SECONDARY HIGHER GRADUATE POST OTHERS
SECONDARY SECONDARY GRADUATE

4. OCCUPATION:
STUDENT SERVICE PROFESSIONAL STUDENT RETIRED HOUSE OTHERS
HOLDER WIFE

5. IN WHICH MONTHLY INCOME GROUP DO YOU BELONG TO:

BELOW RS. RS. 20001- RS. RS. 35001- RS. RS. 50001- RS- ABOVE RS
20000 35000 50000 65000 65000

6. AMONG THE FOLLOWING MAGAZINE ABOUT WHICH MAGAZINE WILL YOU WERE
AWARE OF:
BUSINESS INDIA TODAY SUNDAY BUSINESS OTHERS
ECONOMICS INDIAN STANDARD

7. WHICH MAGAZINE WILL YOU PREFER TO READ MOST:

INDIA TODAY SUNDAY INDIAN BUSINESS BUSINESS OTHERS
STANDARD ECONOMICS

8. HOW FREQUENTLY DO YOU WANT TO GET A MAGAZINE:

DAILY WEEKLY IN EVERY MONTHLY
FORTNIGHT

9. HOW MUCH MONEY ARE YOU READY TO SPEND TO PURCHASE A MAGAZINE PER
MONTH:
BELOW RS100 RS101 – RS200 RS201 – RS300 ABOVE 300

10. WHICH SEGMENT OF NEWS DO YOU MOSTLY PREFER TO GET FROM A MAGAZINE:
WORLD STATUS INDUSTRY AGRICULTURE TECHNOLOGY FINANCE ECONOMICS WOME ENLIGHTENMENT OTHERS

11. WHAT IS TE MOST IMPORTANT PARAMETER CONSIDERES BY YOU WHILE

PURCHASISING A MAGAZINE:
FRONT PRICE GIFT CONTENT BRAND AVAILIBILITY ADVERTISEMENT OTHERS
COVER NAME

12. WHAT INFLUENCES YOU MOST TO BUY A MAGAZINE SUBSCRIPTION:

TV ADVERTISEMENT NEWSPAPER SOCIAL MEDIA WORD OF
ADVERTISEMENT ADVERTISEMENT MOUTH
 13. WHAT IS YOUR SATISFACTION LEVEL WITH THE MAGAZINE YOU READ:
VERY DISSATISFIED NEUTRAL SATISFIED VERY
DISSATISFIED SATISFIED

14. ARE YOU AWARE OF BUSINESS ECONOMICS:

YES NO

15. WILL YOU RECOMMEND BUSINESS ECONOMICS TO OTHER:

YES NO

16. WHAT IS YOUR MOST PREFERRED MOOD OF READING MAGAZINE:

ONLINE OFFLINE