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Prompt 1: Moulin Rouge! is reopening on Broadway soon.

● Insta (story and/or post):

An Instagram story post advertising Moulin Rouge. ------------->

No caption would be necessary, as this post is a story.

These three posts would be posted consecutively on the Broadway Custom Instagram page, as all of the
content there is posted in threes!
Possible caption: Who else is excited about Broadway coming back?! We’re super excited about Moulin
Rouge! in particular, returning to Broadway on September 24th and produced by our Co-Founder, Sue Gilad.
Get your tickets now to see “The jukebox musical to end all jukebox musicals!” #MoulinRouge #Broadway
#September #AaronTveit #BroadwayReOpening

(Tip I’ve learned: Capitalizing separate words within hashtags allows for easier accessibility for viewers using a
screen reader!)

This is a regular Instagram post that could be shared on the Custom Broadway main page.

Possible caption: MOULIN ROUGE! is on its way back to The Great White Way! Tickets are on sale now for
performances starting September 24th. Get your tickets now to see “The jukebox musical to end all jukebox
musicals!” You don’t want to miss it. #MoulinRouge #Broadway #September #AaronTveit
#BroadwayReOpening
 ● Twitter:

When scrolling through Twitter, I always stop and look at images from performances. These pictures could be
posted in a tweet together with this as a possible caption: MOULIN ROUGE! is on its way back to The Great
White Way! Tickets are on sale now for performances starting September 24th. Get your tickets now to see
“The jukebox musical to end all jukebox musicals!” You don’t want to miss it. #MoulinRouge #Broadway
#September #AaronTveit #BroadwayReOpening #BroadwayIsBack

https://giphy.com/gifs/moulinrougemusical-moulin-rouge-moulinrouge-moulinrougebroadway-9r6I1LJjqf9Q1yGq
Ut → A gif like this one would also be awesome, and seems to be a feature the Twitter account frequently
utilizes.

Or, another possible Twitter post could be to share a video from the show! We could post a link to a video from
Moulin Rouge!’s YouTube channel, such as this one “Come What May” | Karen Olivo & Aaron Tveit (video
of “Come What May,” Karen Olivo and Aaron Tveit).

Possible caption: “Come What May,” Moulin Rouge! is coming back to The Great White Way! Get a preview of
the show by watching Karen Olivo and Aaron Tveit perform “Come What May,” and get your tickets NOW!
#MoulinRouge #Broadway #September #AaronTveit #BroadwayReOpening #BroadwayIsBack

A thread of tweets could also be created under this, one including the link to purchase tickets.
https://moulinrougemusical.com/new-york/tickets/ possible caption: Get your tickets by following this link.
Enjoy the show!

● Facebook:
Facebook posts can be very similar to those of Instagram, but the demographic that utilizes the platform is
different on average. Our graphics could be more simple, and our captions should be tailored more to older
audiences and theatregoers. Posting any one of these three graphics from Instagram above would be
beneficial, as they are simple and eye-catching.
Possible caption: “Come What May,” Moulin Rouge! is coming back to The Great White Way! The show returns
on September 24th, and it will be a spectacle to remember. Get your tickets today! #MoulinRouge #Broadway
#September #AaronTveit #BroadwayReOpening
#BroadwayIsBackhttps://moulinrougemusical.com/new-york/tickets/
(includes a link to purchase tickets)

● LinkedIn:

The post on LinkedIn could be the same graphic as Instagram. LinkedIn is mainly used to share job and work
updates, so we should capitalize on that and encourage anyone on our team to share this image to their own
personal LinkedIn accounts, or reshare our original post.
Possible caption: “Come What May,” Moulin Rouge! is coming back to The Great White Way! The show returns
on September 24th, and it will be a spectacle to remember. [Insert personal connection to the show or why you
love it]. Get your tickets today! https://moulinrougemusical.com/new-york/tickets/ #MoulinRouge #Broadway
#September #AaronTveit #BroadwayReOpening #BroadwayIsBack
(includes a link to purchase tickets)

Prompt 2: The Tony Awards were announced.

● Insta (story and/or post):

An Instagram story post advertising The Tony Awards, using their slogan “Broadway’s Back.”
No caption would be necessary, as this post is a story.
These three posts would be posted consecutively on the Broadway Custom Instagram page, again, since all of
the content there is posted in threes!
Possible caption: BROADWAY’S BACK. So are the Tonys. Tune in on September 26th. #TonyAwards #Tonys
#TonyNominees #BroadwayIsBack #BroadwayReOpening #LaurenPatten #AaronTveit #DerekKlena
#AudraMcDonald #JaggedLittlePill #MoulinRouge

Here is a post for the Custom Broadway Instagram feed.

Possible caption: The Tonys are BACK! Tune in on September 26th to see 2020’s winners. #TonyAwards
#Tonys #TonyNominees #BroadwayIsBack #BroadwayReOpening #LaurenPatten #AaronTveit #DerekKlena
#AudraMcDonald #JaggedLittlePill #MoulinRouge
 ● Twitter:

Posting these two images (or any images of Tony-nominated shows or performers) would be beneficial on
Twitter. We could also post a gif, like this one below would also be good (I noticed your Twitter account posts
gifs regularly too!)
https://giphy.com/gifs/moulinrougemusical-love-beauty-6beiV7kxPCzwMNpkRc

Possible caption (for images): The Tonys are BACK! Tune in on September 26th to see 2020’s winners.
#TonyAwards #Tonys #TonyNominees #BroadwayIsBack #BroadwayReOpening #LaurenPatten #AaronTveit
#DerekKlena #AudraMcDonald #JaggedLittlePill #MoulinRouge

Possible caption (for gif): “Come What May,” Broadway is BACK, and the Tony Awards are on September 26th!
Tune in to see 2020’s winners. #TonyAwards #Tonys #TonyNominees #BroadwayIsBack
#BroadwayReOpening #LaurenPatten #AaronTveit #DerekKlena #AudraMcDonald #JaggedLittlePill
#MoulinRouge

● Facebook:
Posting a video, such as this performance/behind the scenes video from Jagged Little Pill, would be great as a
Facebook post. Our Journey, Our Story | “You Learn” | Jagged Little Pill

Possible caption: Jagged Little Pill received 15 Tony Award Nominations, including Best Musical. See these
Broadway stars and more of your favorites at the Tonys on September 26th. #TonyAwards #Tonys
#TonyNominees #BroadwayIsBack #BroadwayReOpening #LaurenPatten #DerekKlena #JaggedLittlePill
#AlanisMorissette #Kathryn Gallagher #CeliaRoseGooding #SeanAllanKrill #ElizabethStanley
#AntonioCipriano
 ● LinkedIn:

The post on LinkedIn could be the same graphic as Instagram, shared on different platforms. Again, LinkedIn is
mainly used to share job and work updates, so we should capitalize on that and encourage anyone on our
team to share this image to their own personal stories related to the Tonys in order to advertise. Maybe old
memories of watching, how glad they are that the Tonys are back, etc.
Possible caption: Broadway is back. So are the Tonys. [insert personal memo.] Tune in on September 26th to
come together and celebrate! #TonyAwards #Tonys #TonyNominees #BroadwayIsBack #BroadwayReOpening
#LaurenPatten #AaronTveit #DerekKlena #AudraMcDonald #JaggedLittlePill #MoulinRouge
Prompt 3: Today is Bobby Conte Thornton’s birthday.
● Insta (story and/or post):

An Instagram story for Bobby Conte Thornton’s birthday. No caption would be necessary, as this post is a story.

Here are three posts for Bobby Conte Thornton’s birthday - all three could be posted on the Broadway Custom
Instagram and any one of them could be used as a post for Custom Broadway’s main Instagram page.
Possible caption: “We wanted to say”….. Happy birthday, “Bobby Baby!” See Bobby this upcoming fall as PJ in
Company - performances begin in November. #BobbyConteThornton #Company #BobbyBaby #KatrinaLenk
#PattiLuPone #StephenSondheim #Sondheim #Broadway

● Twitter:
We could use the newer “Fleet” option for Bobby’s birthday post.

This would be similar to an Instagram story. Then, we could simply Tweet him, wishing him a happy birthday.
Tweet: “We wanted to say”….. Happy birthday, “Bobby Baby!” See Bobby this upcoming fall as PJ in Company
- performances begin in November. #BobbyConteThornton #Company #BobbyBaby #KatrinaLenk
#PattiLuPone #StephenSondheim #Sondheim #Broadway
https://companymusical.com/tickets/ (This tweet could include a link to tickets.)
 ● Facebook:

This post could serve as a Facebook image.

Possible caption: “We wanted to say”….. Happy birthday, “Bobby Baby!” See Bobby this upcoming fall as PJ in
Company - performances begin in November. #BobbyConteThornton #Company #BobbyBaby #KatrinaLenk
#PattiLuPone #StephenSondheim #Sondheim #Broadway #BroadwayIsBack
https://companymusical.com/tickets/ (This could include a link to tickets.)

● LinkedIn:
The LinkedIn image could be the same as above (used for Facebook), and like the other posts, can serve as
an advertisement for Company and a birthday post for Bobby.
Possible caption: “We wanted to say”….. Happy birthday, “Bobby Baby!” See Bobby this upcoming fall as PJ in
Company, co-produced by Sue Gilad, our co-founder. Performances begin in November.
#BobbyConteThornton #Company #BobbyBaby #KatrinaLenk #PattiLuPone #StephenSondheim #Sondheim
#Broadway #BroadwayIsBack
https://companymusical.com/tickets/ (This could include a link to tickets.)

Prompt 4: look at our twitter (@custombroadway) and come up with something of your own to post
along the lines of what we have posted in the past.
I love that the Custom Broadway Twitter page includes many birthday tweets and tweets for Pride Month,
Juneteenth, etc. One thing that I saw was not posted about in May was Mental Health (May is Mental Health
Month). One idea could be to spotlight shows concerning mental health frequently throughout the month on
Twitter and other platforms.
● Insta (story and/or post):
Here are three posts that could be posted on Instagram - one per week in May.

Possible Next to Normal caption: Maybe we’re all a little, “Next to Normal.” And there’s nothing wrong with that.
In Next to Normal, mental health and family drama are the main themes. One of the characters, Diana,
struggles severely with her mental health, trying to come to terms with the passing of her son. She is on
medication to help her mental illness, and goes and sees psychiatrists throughout the performance.
#Broadway #MentalHealth #MentalHealthMatters #MentalHealthAwareness #NextToNormal

Possible Dear Evan Hansen caption: TW: “Today is is going to be a great day and here's why: because today
at least you're you and, well, that's enough." Dear Evan Hansen is currently on Broadway and deals with
themes of mental health and suicide. Always remember that no matter what, “You will be found.” #Broadway
#MentalHealth #MentalHealthMatters #MentalHealthAwareness #DearEvanHansen #BenPlatt

Possible Be More Chill caption: Be More Chill shows social anxieties, at times relevant to technology, as per
usual in our modern world. It’s a huge fan favorite. “Be more chill,” but only if you’re still being yourself.
#Broadway #MentalHealth #MentalHealthMatters #MentalHealthAwareness #BeMoreChill #GeorgeSalazar
#WillRoland

● Twitter:
We could tweet the same captions as above, with gifs from each musical.

https://www.pinterest.com/pin/73746512619060799/ (Next to Normal gif

on Pinterest)
https://tenor.com/view/dear-evan-hansen-dear-evan-hansen-evan-hansen-gif-8103203 (DEH gif)

https://www.castingcall.club/projects/more-than-survive-genderbent-be-more-chill (Be More Chill gif)

 ● Facebook:
The approach on Facebook could be a little different, focusing on only one show. I found this awesome article
(https://www.theodysseyonline.com/the-most-meaningful-dear-evan-hansen-quotes) with quotes from Dear
Evan Hansen, all focused on the show’s mental health theme.

Possible caption: “You will be found.” Even in darkness, there is light. Read some other quotes from Dear Evan
Hansen in this article.
https://www.theodysseyonline.com/the-most-meaningful-dear-evan-hansen-quotes.

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Thank you in advance for your time and consideration. I am thrilled to be considered for the position and look
forward to hearing from you.

Sincerely,