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Kantar BrandZ Global 2021 Infographic
Kantar BrandZ Global 2021 Infographic
THE TOP 10
B R A N D VA LU E U S $ M I L.
$ 683,852
2021
$ 611,997
2020
+64%
$ 457,998
+74%
$ 410,271
+42%
+26%
$ 240,931
$ 226,744
$ 196,912 $ 191,285
$ 154,921
+60%
+54%
+29% +2% $ 112,876
+20%
+4%
TOP 10 RISERS
AMAZON
$683,852
APPLE
+275%
$611,997
#1 B R A N D VA LU E C H A N G E
2021 VS 2020
GOOGLE
$ 457,998 $ 42,606 B R A N D VA LU E U S $ M I L.
CARS CATEGORY
MICROSOFT
$ 410,271
TENCENT
+158%
$240,931
#2
FACEBOOK
$226,74 4 $ 43,516
MEDIA AND
ALIBABA ENTERTAINMENT
$196,912
VISA
#3
+131%
$191,285
MCDONALD'S
$154,921 $ 21,732
RETAIL
MASTERCARD
$112,876
+119%
MOUTAI #4
$109,330
NVIDIA $ 52,365
$104,763 LIFEST YLE PL ATFORM
VERIZON
$101,943
AT&T
$100,654
#5
+103%
$ 109,330
IBM ALCOHOL
$91,337
COCA-COLA
+100%
$87,604
#6
NIKE
$83,709 $ 82,904
MEDIA AND
ENTERTAINMENT
INSTAGRAM
$82,904
PAYPAL
#7
+88%
$80,615
ADOBE $ 15,443
$78,524
APPAREL
LOUIS VUITTON
$75,730
+85%
UPS #8
$73,017
$ 17,893
INTEL APPAREL
$71,937
NETFLIX
$71,126
ACCENTURE
#10
+75%
$64,734
ORACLE
$60,837 $ 44,516
RETAIL
STARBUCKS
$60,267
WALMART
$59,522
XFINITY
$58,996
MARLBORO
$57,007
NEWCOMERS
DISNEY
$55,217
MEITUAN
$52,365
TEXAS INSTRUMENTS
$ 49,235
QUALCOMM
$ 48,357
SPECTRUM
$ 47,279
YOUTUBE
$ 47,103 BUSINESS SOLUTIONS AND
TECHNOLOGY PROVIDERS
$ 49,235 m US
CHANEL
$ 47,054
CISCO
$ 46,822
HERMÈS
$ 46,371
JD
$ 4 4,516
CARS
TIKTOK $ 42,606 m US
$ 43,516
DEUTSCHE TELEKOM
$ 43,084
L'ORÉAL PARIS
$38,309
PING AN
$38,054 BUSINESS SOLUTIONS AND
TECHNOLOGY PROVIDERS
$ 35,869 m
HUAWEI
US
$38,021
ICBC
$37,765
BUSINESS SOLUTIONS AND
TECHNOLOGY PROVIDERS
ZOOM $ 32,916 m US
$36,927
INTUIT
$35,869
COSTCO
$35,137
GUCCI RETAIL
$33,838
$ 21,732 m CHINA
AMD
$32,916
XBOX
$30,398
BUSINESS SOLUTIONS AND
TECHNOLOGY PROVIDERS
VODAFONE $ 20,451 m US
$29,735
AMERICAN EXPRESS
$28,578 RE AL ESTATE AGENTS
$ 19,493 m
WELLS FARGO CHINA
$27,995
TOYOTA
$26,974
HAIER
$26,422
HDFC BANK
$26,369
CATEGORY COMPOSITION
MERCEDES-BENZ B R A N D VA LU E U S $ M I L.
$25,835
CHINA MOBILE
$25,821
BUDWEISER
$25,547
XIAOMI
$24,885
A PPA R E L $180,110 +53%
BMW
$24,821
A LCO H O L $245,303 NEW
DELL TECHNOLOGIES
$24,781 B A N KS $330,536 NEW
LIC
$24,142
J.P. MORGAN
$24,105
BUSI N E S S
SIEMENS S O LU T I O NS
$1,250,752
$23,640
AND NEW
TECH N O LO GY
FEDEX P ROV I DE R S
$23,592
BAIDU
$23,358
UBER
$22,411 CARS $172,416 +33%
ADIDAS
$22,34 4
CHASE
$21,830
CO NSU ME R
TEC H N O LO GY $752,067 NEW
PINDUODUO
$21,732
SNAPCHAT
$21,608 FA ST F O O D $300,086 +20%
ZARA
$255,929
$21,382 FOOD AND
NEW
BE V E R AG E S
IKEA
$21,021
LUXU RY $236,887 +34%
UNITEDHEALTHCARE
$20,867
LOWE'S
$20,672
AIA
$20,599
ME DI A A N D
ENTERTA I N ME N T $1,284,420 NEW
NTT
$20,477
AUTODESK
$20,451
TD
$176,871
$20,208
P ER S O N A L C A R E +33%
ORANGE
$20,200
DHL
$20,138
DIDI CHUXING
$20,041
R E TA I L $1,288,395 +48%
CHINA CONSTRUCTION BANK
$19,776
PAMPERS
$19,619
KE
$19,493
COMMONWEALTH BANK
T E L ECO M
P ROV I DE R S $465,073 +5%
$19,468
BANK OF AMERICA
$19,315
SPOTIFY
$19,279
COLGATE
$18,894
$7,071
B R A N D VA LU E U S $ M I L.
BILLION +44%
vs 2020
$ 18,000 m
YE AR– ON –YE AR
CHANGE: $ 14,000 m
+42% $ 10,000 m
$ 6000 m
$ 2000 m
0
2006 2021
w w w.kantar.com/brandz
© Kantar 2021