Market Research and Analysis

Research Gap

Submitted in partial fulfilment of the requirement for the degree of Masters of Business
Administration

By

Jatin Mehta (2028601)

Kanika Puri (2028629)

Avinash Kaur (2028627)

Kushal J (2028638)

Hemanth V J (2028640)

SUBMITTED TO

Prof. Rupesh Kumar

Faculty

SCHOOL OF BUSINESS AND MANAGEMENT

CHRIST (DEEMED TO BE UNIVERSITY), Bengaluru
28 February 2021
DESCRIPTION
The research paper talks about the
large amount of CO2 gases emitted
by the IC engines. As there is a
drastic increase in global warming
and a decrease in fossil fuels, India
ranks 3rd among all the countries in
the emission of CO2 gases. Even
though the government is coming
up with initiatives to promote the
use of electric vehicles, consumers
are reluctant to switch to
EV/HEV/PHEV.
This research paper talks about how The paper lacks the clarity of
implementing electric power grids
in India would be a problem as
there is not much electric city
generated in order to sustain a
sudden increase in the
consumption. EV’s generally
requires 12A-80A and most of the
villages in India do not have the
basic infrastructure or load capacity
to handle the rise in electric
vehicles.
This particular research paper
discusses the consumer preference
of choosing the EV’s over the fossil respondents and has
fuel vehicles in Portugal. It
highlights a few of the points such
as price, range, fuel consumption,
the privileges of owning an EV.
RESEARCH GAP
The paper lacks the consumer
perspective of choosing IC
engine vehicles over EV’S.
What is the price range for a
good EV according to the
customer.
the success rate of such
solutions and also what is the
limit if these solutions are
implemented. The paper also
does not specify the challenges
faced in implementing such
technologies in rural places of
India.
This paper has collected
responses from only 252
generalized the findings. Also,
the paper does not look into if
people are sure to buy EV
vehicles if all the criteria are
met.
REFEREANCE
Electric Vehicles in India: Market
Analysis with Consumer
Perspective, Policies and Issues:-
Pritam K. Gujarathi, Varsha A.
Shah and Makarand M. Lokhande
IMPACT OF PENETRATION OF
ELECTRIC VEHICLES ON
INDIAN POWER GRID
Kashyap L Mokariya, Varsha A
Shah, Makarand M Lokhande
Modelling Consumer Preferences
for Electric Vehicles in Portugal: an
Exploratory Study
Gabriela Duarte Oliveira, Luís
Miguel Cândido Dias, Paula
Cristina Sarabando dos Santos
The research paper states the This paper does not identify A review of factors influencing
factors influencing customer the true intentions of a consumer intentions to adopt
intentions in adopting to the battery customer to purchase an E - battery electric vehicles.
electric vehicles (BEV). This is a vehicle. Wenbo Li, Ruyin Long, Hong
peer-reviewed journal paper. The It focuses more on the Chen, Jichao Geng
willingness to adopt the use of economical, societal and
BEV’s can be of situational environmental factors.
(economics, environmental
regulations) or psychological
(societal influence, experience) ,
demographics also plays a major
role( saving the planet and reducing
the emission of CO2 gases).
This paper highlights the review of The paper fails to highlight Advances in consumer electric
consumer EV adoption studies, why consumers are still vehicles adoption research: A
research, policy and practice. choosing fossil fuel vehicles review and research agenda.
The consumers of EV’s have a pro- over EV’s.
environmental attitudes, symbolic
meanings, identity, and emotions,
the paper highlights the purchase
barrier in choosing the EV’s over
the fossil fuel vehicles.
This paper discusses the probable Is there an opportunity for new An analysis of Indian automobile
reasons for the automobile technology and consumer industry: slowdown as an
slowdown in the Indian industry. acceptance of the new Opportunity for new development:-
One of the literature review technology.
conducted by the author states that
in the next 5 years tenure
consumers might shift from IC
engines to Hydrogen cells, electric,
or hybrid source of transportation.
This research paper talks about the
how India lacks the technological
infrastructure to accommodate
mass production of e-vehicles, and
also the market environment is not
feasible for the entry of e-vehicles.
This research articles talks the
demand forecast hypothetical for
hybrid household, government
fleets and multi car household as a
target population and determines
the potential buyers for the electric
cars.
This research paper talks about
Electric vehicles as a new power
source for electric utilities. To how
electricity can be stored in battery
itself and to generated additional
electricity and provide to the
vehicle when it is drained out of
power it also talks about whether
the car can take power from a
garage and provide power to the
electric vehicles. Computer
connection for the grid.
This research paper talks about
Electric vehicles driving safety and
how EPS/4WD is controlled and
driving safety and stability of
electric cars, it also further talks
The paper points to the 4
categories of challenges there
maybe some hidden or
unexploited challenges too.
Failed to look into the budget
of each households and
assumes that each and every
one will be able or willing to
afford an electric car. targeted
only the rich market segment
customers.
The paper lacks clarity of the
idea where its electricity of
power can acts as both power
source and an power storage
for electric vehicles and
battery life became short by
doing this. The paper also
lacks in technological
implementations.
The research paper lacks its
objective which is the control
of the wheel drive and is more
about the vehicle and road
safety, as the paper lacks its
A REVIEW ON CHALLENGES
AND OPPORTUNITIES OF
ELECTRIC VEHICLES (EVS)- M.
Faizal, S. Y. Feng, M. F. Zureel, B.
E. Sinidol, D. Wong, G. K. Jian
Demand for Electric Vehicles in
Hybrid Households: An Exploratory
Analysis.
By Kurani, Kenneth S. Turrentine,
Tom Sperling, Danie
Electric vehicles as a new power
source for electric utilities. By
WILLETT KEMPTON STEVEN E
LETENDRE.
Coordinated control of four-wheel
drive electric vehicle EPS/4WD
system. By Jinbo Wang , Zhipeng
Jiao, Tao Yang and Wei Sun
about the torque of a 4wheel
electric driving car.
This research paper talks about the
need why electric vehicles has to be the need of what is to be done
brought to india and the various
other challenges india is facing to
get in electric vehicles in terms of
infrastructure and consumer
mentality.
This research articles talks about
Optimizing and Diversifying
Electric Vehicle Driving Range for
U.S. Drivers, and less than 100
miles was the result of the study
and many households cost was
calculates such as vehicle
efficiency, electricity and gasoline
charges. The optimization and
increasing of the range is still in
progress.
This research articles talks about
the costs and benefits of energy
efficiency programs to Electric
Vehicles (EVs). Utility programs to
reduce consumer demand for
electricity have been in operation
for decades comparison of electric
study objective of how to
coordinate control of four
wheel drive electric vehicle.
The paper lacks the clarity of Electric Vehicles for India:
Overview and Challenges.
to get electric vehicles into By Mr. A. Rakesh Kumar , Dr.
india at the earliest the paper Sanjeevikumar Padmanaban
also does not specify the
challenges faced in
implementing such
technologies in rural places of
India.
The research articles lacks in Optimizing and Diversifying
diversifying the driving range Electric Vehicle Driving Range for
in electric vehicles as it mostly U.S. Drivers By Zhen Hong Lin
concentrates on how to
increase the range and rather
not in optimizing or
diversifying the same as
several studies was made to
assess the alternatives.
This paper has failed to meet Quantifying the Societal Benefits of
its objectives as it not Electric Vehicles.
considered any other aspects of By Ingrid Malmgren
societal benefits of electric
cars rather has considered only
the pollution aspect, factors
cars and gasoline cars cost of
ownership and maintenance
The research paper focuses on how
Tesla as a brand has been able to
retain its customers based on their
experiences, relationship marketing
and also they would want to engage
with Tesla over a long period.
The paper also has a detailed study
the consumer preference for the
adoption of E-vehicles.
This paper talks about the
awareness of the consumers about
E-vehicles, pricing and perception
about buying E-vehicles.
To understand the various factors
that influence the purchase decision
of car buyers, infrastructure, social
acceptance
like health, cost and various
others could have been used
customer preference for the
Tesla cars is based on
assumptions and is based on
brand value.
The effectiveness of the
methods specified in the paper
is not known.
The paper does not show any
interpretations or calculations
made and the number of
respondents they have
received.
The effectiveness of investing
in the infrastructure and
customer adoption is not
discussed. Customer reviews
based on the same is not taken.
TESLA’S RELATIONSHIP
BUILDING AS A DISRUPTIVE
TECHNOLOGY IN
AUTOMOBILE INDUSTRY IN
INDIA- Md Imrul Jobaid , Kamrun
Naher
Literature review of electric vehicle
consumer awareness and outreach
activities:-
Lingzhi Jin, Peter Slowik.
Perception and Awareness Level of
Potential Customers towards
Electric Cars. Masurali.A , Surya P
A study of consumer perception and
purchase intention of electric
vehicles- Pretty Bhalla, Inass
Salamah Ali, Afroze Nazneen
This paper is about the rise in CO2 The consumer awareness of Electric Vehicles for India:
emission and the customer what type of battery they Overview and Challenges- Mr. A.
changing perspective of the would need based on their Rakesh Kumar , Dr. Sanjeevikumar
environmental concerns. every day requirements. Padmanaban.

Electric Vehicles (EVs), which can The drawback, nonetheless, is Algorithms for electric vehicle
be charged utilizing sustainable that EVs have short driving scheduling in largescale mobility-
power, are turning out to be more reaches and long charging on-demand schemes.
standard. In an offer to energize the times.
take-up of EVs, numerous
specialists are taking a gander at
expanding the quantity of charging
stations in their urban areas.
All through this paper, the term The degree of success for PLUG-IN ELECTRIC VEHICLES:
PEV alludes to module crossover PEVs in the automobile market LITERATURE REVIEW by
electric vehicles (PHEVs) and depends on technological Monica Ralston Center for Climate
battery electric vehicles (BEVs). progress, vehicle cost and Energy Solutions Nick Nigro
BEVs and PHEVs are diverse from reduction, public and private Center for Climate and Energy
multiple points of view including cooperation, public policy, and Solutions
battery pack size, generally ultimately, consumer
framework cost and intricacy, acceptance needs to be done.
vehicle reach, and that's only the tip
of the iceberg. In spite of these
distinctions, both face comparative
difficulties to advertise
development, furthermore, both
require comparative answers for
conquer boundaries. This paper
recognizes the two vehicle types
any place fitting.
This article gives an extensive
survey of electric vehicle examines
and distinguishes existing
exploration holes in the parts of
hypotheses, displaying approaches,
arrangement calculations and
applications.
Far reaching appropriation of
electric vehicles (EVs) may add to
the easing of issues like natural
contamination, worldwide warming
and oil reliance.. A categorisation
of compelling factors for buyer
inclinations into gatherings like
financial factors, mental
components, portability
condition,social impact, and so
forth is then made and their
belongings are expounded
This paper surveys worldwide
practices on electric vehicle
shopper mindfulness exercises to
investigate activities that
administrations can take to
encourage development of the
market and comprehend
instructions to more readily execute
such crusades.
Regardless of broad Electric vehicles: A review of
investigation on the credits and network modelling and future
qualities of electric vehicles research needs Wentao Jing1 ,
and their charging framework Yadan Yan2 , Inhi Kim1 and Majid
plan, the turn of events and Sarvi
network demonstrating of
electric vehicles are as yet
developing and restricted
The current market penetration Consumer preferences for electric
of EV is relatively low in spite vehicles: a literature review by
of many governments Fanchao Liao, Eric Molin & Bert
implementing strong van Wee
promotion policies.
An inquiry stays to be Literature review of electric vehicle
addressed is the manner by consumer awareness and outreach
which to assess electric vehicle activities Authors: Lingzhi Jin,
purchaser mindfulness Peter Slowik
programs as cutting edge
vehicles become accessible in
bigger numbers
While the electric vehicle market is
still at a relatively early stage of
development, it is poised to reshape
industries and communities the
world over. This section provides a
quick overview of the potential
benefits of electric vehicles
This paper investigates how the
energy effectiveness of EVs is
influenced and molded by driving
conduct, individual driving styles,
traffic conditions, and framework
plan in reality for which Tests have
been directed thus to improve
comprehension of varieties in
energy productivity among drivers
under various metropolitan traffic
conditions.
Consumer education plans Analysis of the Electric Vehicle
should be developed with the Industry by Jennifer Todd
target audience in mind, and
the most obvious target group
is car buyers.
The critical heterogeneity Differences in Energy Consumption
among the sample study in Electric Vehicles: An
conducted for the research Exploratory Real-World Study in
proposes drivers' uncovered Beijing by Kezhen Hu
energy utilization along the
preliminary course, which isn't
caught in the factual outcomes
at the level of the absolute
excursion, justifying further
consideration in future
exploration with a bigger and
more different armada of EVs
and more prominent quantities
of drivers.