MBA Final (Marketing) 2012-13

Subject: I- Advertising and Sales Promotion Maximum Marks: 30

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Assignment Question Paper – I

Q.1 : Advertising is the backbone of modern marketing. Elaborate with

Examples

Q.2 : Describe social responsibilities of advertising.

Q.3 Discuss the relations between advertising and consumer behaviors.

Q.4 How the effectiveness of advertising media can be measured ?

Q.5 : What kind sales promotion offer will you suggest for DVDs and
Two In Ones marketed by the same company ?
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Assignment Question Paper – I I

Q.1 : What is advertising campaign? What are its advantages?

Q2.: How can you determine target audience?

Q3. What do you understand by international advertising?

Q4. Describe various aspects of advertisement programme.

Q5. Describe social responsibilities of advertising.

 MBA Final (Marketing)

Subject: II Consumer Behavior Maximum Marks: 30

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funZs'k&
1- lHkh iz’u Lo;a dh gLrfyfi esa gy djuk vfuok;Z gSA
2- nksuksa l=h; iz’u i= esa ls fdlh ,d iz’ui= dks gy djuk vfuok;Z gSA
3- l=h; dk;Z mRrj iqfLrdkvksa ds LFkku ij A4 lkbZt ds lkns dkxt ij Nk= }kjk fy[ks tk;sx
a s ftu ij {ks=h;
funs’kd ds gLrk{kfjr eqgj vafdr fd;k gksuk vfuok;Z gSA
4- l=h; dk;Z mRrj iqfLrdkvksa dks tek djus dh jlhn vo’; izkIr dj ysAa
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Assignment Question Paper – I
Q.1 : Elaborate the importance of studying Consumer Behaviour in
Marketing management.

Q.2 :What is consumer involvement in the decision making process?

Q3. Why is information search behavior so important to marketers ?

Q4 Describe the Maslow’s hierarchy of needs theory. What are its major
flaws?

Q5. What factors are important in reference group influence ? Giving

suitable examples

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Assignment Question Paper – I I
Q1. How is the consumer motivated for purchasing a product? What is the
evaluation criteria and decisions rule?

Q.2 How would you differentiate between organizational buying and

individual buying?
Q.3 What is meant by Consumer perception ? Why do you think it is
necessary to study
Q4 . Explain the attitude of an individual buyer, while purchasing a product.

Q5 : Define Personality.What are the differences of the Trait and the

Psychoanalytic theory of personality.
Subject: I- INTERNATIONAL MARKETING Maximum Marks: 30

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funZs'k&
1- lHkh iz’u Lo;a dh gLrfyfi esa gy djuk vfuok;Z gSA
2- nksuksa l=h; iz’u i= esa ls fdlh ,d iz’ui= dks gy djuk vfuok;Z gSA
3- l=h; dk;Z mRrj iqfLrdkvksa ds LFkku ij A4 lkbZt ds lkns dkxt ij Nk= }kjk fy[ks tk;sx
a s ftu ij {ks=h;
funs’kd ds gLrk{kfjr eqgj vafdr fd;k gksuk vfuok;Z gSA
4- l=h; dk;Z mRrj iqfLrdkvksa dks tek djus dh jlhn vo’; izkIr dj ysAa
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Assignment Question Paper – I

Q1. Explain the economic and non economic reasons underlying foreign
trade.
Q2. Explain how Output, Income and Expenditure influence the pattern of
trade in the world.
Q3. What is political risk ? How do bilateral and multi lateral relations
influence the risk profile ?
Q4. How do entry objectives in a given foreign market affect the marketing
planning for that Market ? Explain with examples.
Q5. Write Short Notes on
(a) Joint Venture & Acquisitions. (b) Franchising & Liscensing (c) I P L C.

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Assignment Question Paper – I I
Q1. Describe the criteria for selection of Distributors / dealers in a foreign
market.
Q2. What information is necessary for facilitating proper export pricing
decisions ?
Q3. What are the fiscal and non fiscal barriers in International business ?
Q4. What are the reasons that prompt international business concerns to
invest in foreign lands?
Q5. Describe the benefits available to EOUs which are established in EPZs in
India
 MBA Final (Marketing)
Subject: - Service Marketing Maximum Marks: 30

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1- lHkh iz’u Lo;a dh gLrfyfi esa gy djuk vfuok;Z gSA
2- nksuksa l=h; iz’u i= esa ls fdlh ,d iz’ui= dks gy djuk vfuok;Z gSA
3- l=h; dk;Z mRrj iqfLrdkvksa ds LFkku ij A4 lkbZt ds lkns dkxt ij Nk= }kjk fy[ks tk;sx
a s ftu ij {ks=h;
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4- l=h; dk;Z mRrj iqfLrdkvksa dks tek djus dh jlhn vo’; izkIr dj ysAa
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Assignment Question Paper – I

Q.1. Service sector has a significant contribution in growth of an

economy. Do you agree? Discuss.
Q.2. Write a detailed note on classification of services.
Q.3. Write a detailed note on service management trinity.
Q.4. Write short notes on:
(a) Quality Issues in Services (b) Demand-supply management
Q.5. Write an explanatory note on origin and growth of service
marketing

Second Assignment Question Paper II

Q.1. “Every service needs a product and every product needs a service”,
Comment.
Q.2. What are the challanges in service marketing? Discuss.
Q.3. Design the marketing strategy for marketing of stock market securities.
Q.4. Discuss the Branding and packaging of services in Hotel Industry.
Q.5. Describe the four P’s of marketing as applicable to the marketing of
financial services.
 MBA Final (Marketing)

Subject: - SALES AND DISTRIBUTION MANAGEMENT Maximum Marks: 30

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funZs'k&
1- lHkh iz’u Lo;a dh gLrfyfi esa gy djuk vfuok;Z gSA
2- nksuksa l=h; iz’u i= esa ls fdlh ,d iz’ui= dks gy djuk vfuok;Z gSA
3- l=h; dk;Z mRrj iqfLrdkvksa ds LFkku ij A4 lkbZt ds lkns dkxt ij Nk= }kjk fy[ks tk;sx
a s ftu ij {ks=h;
funs’kd ds gLrk{kfjr eqgj vafdr fd;k gksuk vfuok;Z gSA
4- l=h; dk;Z mRrj iqfLrdkvksa dks tek djus dh jlhn vo’; izkIr dj ysAa
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Assignment Question Paper – I
Q.1 : Discuss the process of developing a sales organization. What are the
factors which affect the size of the sales organization ?
Q.2 : Elaborate the major factors affecting channel strategy.
Q.3 : As a sales manager you have been assigned the task of selecting
“Salesmen’ for
Q.4 : Elaborate the concept of Sales management audit.
Q.5 : Discuss the barriers to Exchange process and explain how the
emergence of intermediaries seeks to overcome them?

Assignment Question Paper – II

Q.1 : Elaborate the role of a Sales Manager as a Planner and Administrator.

Q.2 :What are various methods of Sales forecasting? Which method
according to you is most useful and why?
Q.3 : Discuss the main characteristics of a Compensation plan.
Q.4 : What do you mean by Channel conflict? What are the various
techniques of conflict management ?
Q.5 : Write short notes on –
(a) Sales Quota. (b) Sales Territory allocation. (c) Wholesellers as
Channel members