Total marks: 13

Assignment No: 1

Question:-

You are required to select any brand of a known company which has failed in the past and
analyze it under the light of “Right Marketing Mix Combination Framework” discussed in the
above short article. Aim of your analysis should be to identify the actual reason(s) of failure of
that brand along with complete facts and figures available to you i.e. the source of information.
You are also required to advise corrective actions which could have been taken by company to
avoid the failure.

Answer:-

Nestle Foods Limited watched the trend for tasty and spicy kitchen foods of Pakistani
livers. Company introduced “Maggi Umda Maza” affordable in price and package style. On
introduction stage this product fails because consumer did not satisfy due to its taste after using
in foods.

Now let see why product fails in 4P’s and 4C’s

1- Was product right? Or was it satisfying consumer need or demand?

“Maggi Umda Maza” did not fulfill demand of consumer as it should do. Consumer was

not satisfied by using this product. So the product was not right. 4

2- Was price right? Or was it affordable for customer or customer ready to pay?

Price of “Maggi Umda Maza” was economically fit easy affordable by customers as

compare to its competitors. 3

3- Was promotion right? Or was its message effectively communicated to the

customer?

Promotion method was right yes message was effectively communicated to all

Consumers through magazine, internet and TV channels. 3

4- Was place right? Or was it distributed as per convenience of customer?

Semi right the product was displayed only on big stores in small limit. “Maggi Umda
 Maza” was not distributed as per convenience of all consumers. 3

Conclusion:-

Above useful information by “Right marketing mix combination” better

explains that why new product of Nestle fails in market or cannot get that peak that other
products of this company achieved. We aware the actual reason of failure so now we can take
corrective actions more effectively.

Corrective Action taken by company:-

Now Nestle is trying to make the quality of food product “Maggi Umda Maza” the best that can
more satisfy the consumer demand and easy approach to all consumers.