RETRO

“Yaadein Bachpan ki…”

Segment: RESTAURANT
Product: SERVICE
Target market: All Age Groups (majorly from 16-40)
Competitiors: Pind balluchi, Amrik sukhdev, choki dhaani,
Haveli

Stake Holders:
1. Ria Chauhan
2. Shivam Agarwal
3. Muskan Gupta
Contact Details : www.retro.com , Phone no. : 9335678942 , Address: A/53 ,Sector-7 , Imami
Gate, Hamidia Road, Bhopal, Madhya Pradesh.

Introduction

It all commenced with an idea of creating bond with people and socializing with them via food.
We aimed at customer satisfaction as well as profit maximization; on the contrary. For fulfilling
the same various marketing strategies were thought about and implemented which was a great
success foreseen.

The restaurant is fairly spacious and divided into three sections : café , dinning and bar. Café’s
lounge furniture is decked up with quirky motifs of auto rickshaws. Its dedicated children corner
has a trunk with popular comics like Tinkle , Chacha Chaudhary and Champak. Its vintage props
couldn’t be missed. For instance, an old sewing machine is converted into a table for two ,
artifacts like wooden trucks , vintage cameras and grandmother’s pickle jars are placed on
shelves on the wall.

“Retro is one of its kind modern café and bar that helps to relive those retro elements that got lost
somewhere in our busy lives.” The corridor between the café and bar is converted into a cozy
dining area. Diners can watch the chefs at work through a glass partition. In the present scenario,
when everybody is running after various global cuisines, we came up with an Indianised version
because we believe it’s more permanent and not occasional like other foods. We have tried to
cover some of the popular dishes stretching from North India to South India thus, located our
restaurant in central India , MADHYA PRADESH. The menu is well crafted where each dish is
a twist on the traditional taste and presentation.

“Pick your choice, whether you want to make a lot of money for a short period of time, or, you
want to make a quality product which has a long lasting effect. If it’s the latter, then stay focused
and keep consistent and patient , once you are established then you have a long way to go. And
if you go a long way, money always follow!.’’

Our visions states: To be the benchmark by being the ‘only’ Indian specialty during
destinations; thereby, creating a WOW experience for our guests at all times. Today, Retro is a
major landmark on the Hamidia Road, known far and wide for its matchless recipes,
faultless service and an ambience to relax and rejuvenate.
Data Analysis of Food Industry

The above diagram displays the percentage of people of different gender , age , household
income , region , frequently visit to restaurants , financial stage and expenditure behavior ;
variation of not eating on the premises at restaurants and fast food places as often as they like
when compared with not purchasing take-out food or having it delivered as often as they would
like. It is thus estimated furtherwards that, majorly men of 55-64 age group earning $1,00,000 or
more , belonging to northeast who are fullservice customers having not cut back on expenditure
do not prefer eating on the premises as often as they like. Whereas all South belonging adults
majorly above 64 earning less than $35,000 who are quickservice customers and have cut back
significantly on expenditure prefer not purchasing take-out food as often as they like.

It has slightly been observed that there has been a gradual change during the years in various
specifications in terms of sales over five years. The above diagram potrays the data. The least
change can be seen in cafetarias , grill-buffets and buffets through the period 2010-14.

Contribution of Food Processing Industries to Gross Domestic Product at 2008-13 Prices (Rs.
Crore)

According to this table there is a drastic changein the GDP during 2008-13 i.r it increased from
Rs.41,58,676 Cr. in 2008 to Rs.54,82,111 Cr. in 2013 with the hep of mainly 3 sectors which are
Agriculture , Manufacturing and Food processing Industry.
Foreign Direct Investment (FDI) inflows in Food Processing sector in the country during last 6
years and current year is as below:

This table depicts the increase in the FDI in FPS during the last 7 years. During the year
2007-08 FDI amounted to Rs.279.01 Cr. and increased to Rs.1314.23 Cr. in 2009-10 and
then decreased to 826.16 Cr. in 2011-12 and then finally increased remarkably at Rs.
25106.78 Cr during 2013-14.

Data Analysis of Our Restaurant RETRO

Gender basis Footfall

Male
Female
 Style accomodability
80

70

60

50
Series 1
40

30

20

10

0
Homey Taditional Modern Traditional and Modern

Marketing Strategies
The main motive of creating a bond with people along with profit maximization is basically
accomplished by emphasizing on following aspects :

1. Advertising : Radio is the key to advertising , it is visualized that during the time slot of
8.30a.m till 10.30a.m the notifications regarding our restaurant frequently pop-up. On the other
hand , facebook pages have also been a great success with more than 1000 likes within a month
of opening as well as Retro online food app also partners up.

2. Offers: We enable our customers with various outrageous offers like buy one and get one
free , provide them with complimentary dishes and discounts, indulge them in games to win
coupons for availing different dishes. Free Wi-Fi facility is available.

3. Home Delivery Services : A maximum of 30 minutes is estimated to deliver the food items to
farthest of destinations yet the destination point needs to be within 10kms. No charges are
applicable.

4. Presentation and Built up : The style of servicing food and its presentation is worth
appreciation. Retro theme is all what is focused on. Dishes are served in leaves at times, granny’s
pickle bottles are used to give a retro look , waiters are dressed in traditional dresses , khaats and
hand pumps, cradle for toddlers ,paans are also available , retro songs are sung on demand. All
this adds up to the brand image which further wards attracts customers to come up again. The
furniture is molded into ancient kind of rickshaws, gramophones are also placed.

6.Lock and Key: A lock is handed over; that’s the part of “TAALA CHAABI” tradition ,
wherein every customer gets a free lock and key. You make a wish and lock it around in the jaali
(net) at the restaurant. There are more than 700 locks signed with a secret wish. “One can come
back, open it up when wishes come true”. This was majorly adopted so as to rewind footfalls.

7. Occasional events: Arrangements for Birthday parties , anniversaries etc are also made. Once
your gastronomical journey comes to end and you are about to walk out, a surprise awaits you.
The staff offer something special as a takeaway.
CONCLUSION

Throughout the startup and commencement of the project it is foreseen that retro theme is
emphasized to attract customers and increase footfalls ; further leading to increase in profit
maximization. A sense of nostalgia and euphoria is brought about to create a bond with the
customers. The restaurant not only scores with its quirky retro décor but also its dish presentation
will catch your eye. Retro basically aims at all age groups and tries its level best to provide all
popular dishes with a *TADKA*. Its main objective is customer satisfaction as we believe that
only with this footfalls would increase resulting in more money making. Via Presentation style
and build up we focus at attraction of more and more number of customers and providing them
with comfort. Lastly, we try to offer high value deliveries at our best possible ways.

Suggestions

1. Unhealthy food menu. Our menu is largely formed of high calorie, salt and fat meals and
drinks. Such menu offering prompts protests by organizations that fight obesity and hence,
decreases its popularity. Consumers also often opt out for healthier choices.

2. High employee turnover. Employment in Retro is a low paid and low skilled job. It results in
low performance and high employee turnover, which increases training costs and add to overall
costs of it.
 QUESTIOINNAIRE

1. Gender
o Male
o Female

2. Marital status
o Single
o Married

3. Which category below includes your age?

o 17 or younger
o 18-20
o 20-29
o 29-39
o 40 or above

4. How often do you go to a restaurant for lunch and/or dinner (except fast food
restaurants)?

o Oftenly
o Usually
o Sometimes
o Rarely
o Never

5. Why don’t you go more often to the restaurant (except fast food restaurants) ?
o No restaurant near by where I live
o Service is too long
o I don’t trust food(quality, making process)
o Others
6. What style of restaurant you prefer?
o Homey
o Traditional
o Modern
o Traditional and modern
o I don’t mind

7. What type of Dining Rooms you would prefer?

o Private rooms
o Relaxed environment
o Casual chic
o Formal dining

8. What Time you prefer to visit a Restaurant?

o Breakfast (7am-12pm)
o Lunch (12pm-4pm)
o Dinner(7pm-12am)

9. How would you prefer the food to be served?

o Simple
o Crafted
o Flavourful

10. How many Items you order for the meal?

o only main dish
o 2 items (could be salad/soup and main dish)
o Items (including side dish)
o Full course

11. How much normally do you Spend for dinner in a Restaurant?

QR 150~ QR 200 per head
QR 200~ QR 250 per head
 QR 250~ QR 300 per head
Over QR 300 per head

12.What do you mainly expect from a restaurant ?

o Variety of dishes
o Affordable prices
o Meal deals
o Food quality
o Variety of drinks
o Good quality drinks
o Hygiene
o Original dishes
o A pleasant setting
o A warm setting and friendly service
o Fast service

13. Do you have any other comments? If so, please state here: