Attached Files:

Dear all,

this is the individual assignment, due in 8th July 2020:

Using the attached template, please come up with ideas of each 4'P' type innovations for COVID-19 situation/
economic recovery/ new ways of working after the pandemic. Please list in each category 2 radical and 2
incremental ideas. (total 16 ideas).

More on the model on the CHpater 1 slides and the video below:

https://www.youtube.com/watch?v=UlF8GDeW80c
 INCREMENTAL
PRODUCT Namshi – Namshi has
positively taken Dubai by
What we offer during providing online shopping
COVID-19 platform to the people to
buy clothing’s and free
delivery during COVID-19
pandemic.
Talabat - To encourage UAE sanitiser.
residents to stay home
during the current crisis, the Nana Company – The Saudi-
Talabat food delivery
platform has extended its
free-delivery grocery service innovation and added $18m in
to 24/7 and also increased its funds to support the company’s
coverage across Dubai
PROCESSS Theo’s Point - UAE-based
healthy meal delivery
service company Theo’s has
How we create and deliver the started a new grocery
product? delivery service locally in
UAE. All the deliveries will
be furnished within forty-
eight hours after placing an
order via its contactless
process.
Amazon - Amazon’s top
management team early
recognized on that the
COVID-19 pandemic
could be a historically
disruptive event. So that
they quickly became more
involved in Amazon’s
routine operations and by
their innovative solutions
they offered Amazon to
develop its already huge
online retail business to
meet a high surge in
orders in the quarter.
RADICAL
Selecta – the Company, provider
of vending solutions, has come
up with a unique and new
COVID-19 innovation to help
people get PPE items. The
Selecta Company new ‘Safety
Stations’ are vending machines
they designed to supply PPE
essentials like face mask and
based online grocery app Nana
raised a huge amount for the
expansion due to heightened
demand after the Covid-19
outbreak.
Majid Al Futtaim - In the UAE,
retail company reassigned more
than 1,000 (one thousand) staff
from its different business
divisions to Carrefour to meet
increased demand during
COVID-19 at its online &
physical stores.
Amazon - To Support its
response and increase in the
orders, the company begin on
an effort to vet and hire
175,000 additional employees
for timely processing the
orders and faster the process.
which provide employment
opportunities during covid-19.
POSITION Instacart –Due to its user Selecta Company - The Selecta
friendliness during COVID- Company provide services that
19 the US-based innovative enables all the travellers to
Our Target? grocery delivery application
access the necessary materials
“Instacart” have seen a
staggering number of that they may need to feel safe
downloads witnessed a on their journey by placing
surge of 218 per cent. vending machines that provides
PPEs on the go at Brussels train
Nana- The company is stations, Zurich Airport in
helping Saudi Arabia to deal Switzerland and station in
with the breakout of
Belgium are also plan to to offer
coronavirus and it has been
seen and observed that a big the machines worldwide.
increase in user numbers of
Nana. Google – Google has also
recently started of opening its
Google Online Shopping
marketplace to free the product
listings, which will probably
hold huge appeal for niche
retailers during COVID-19, who
help the smaller enterprises.

PARADIGM Zoom - Zoom helped out Zoom- Due to the innovation in

many schools and a lot of
How We frame? organizations during the
COVID crisis worldwide.
Zoom has also removed and
withdraw and  the 40-minute
limitation for call for free
accounts at thousands of
schools in the world.
zoom products and user friendly
easy access features the stock of
Zoom sells for 58 times revenue,
as compared to a price-to-sales
ratio of eight for Microsoft, and
it also gained 26% since Feb.
2119.

Fish Tales Bar & Grill Global floorcovering company

Restaurant in Maryland,
USA has introduced a fun
new COVID invention by
using ‘bumper tables’ in the
resturants. The restaurant
use a 6 feet distance inner
tube to keep people apart.
This is designed by the
restaurant help its customers
to maintain appropriate
distances from each other.
Milliken has come up with a
COVID-19 innovation: carpet
tiles that help to maintain social
distancing. This company will
export these carpets throughout
the world. Its new Social Factor
carpet tiles are designed to help
people to maintain physical
distancing while at work