2018 - Gibson - The Micro-Politics of Organizational Change in Professional Youth Football - Towards An Understanding of The "Professional Self"

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Managing Sport and Leisure

ISSN: 2375-0472 (Print) 2375-0480 (Online) Journal homepage: http://www.tandfonline.com/loi/rmle21

The micro-politics of organizational change


in professional youth football: towards an
understanding of the “professional self”

Luke Gibson & Ryan Groom

To cite this article: Luke Gibson & Ryan Groom (2018): The micro-politics of organizational
change in professional youth football: towards an understanding of the “professional self”,
Managing Sport and Leisure, DOI: 10.1080/23750472.2018.1497527

To link to this article: https://doi.org/10.1080/23750472.2018.1497527

Published online: 13 Jul 2018.

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MANAGING SPORT AND LEISURE
https://doi.org/10.1080/23750472.2018.1497527

The micro-politics of organizational change in professional youth


football: towards an understanding of the “professional self”
a b
Luke Gibson and Ryan Groom
a
Sport, Outdoor and Exercise Science, University of Derby, Derby, UK; bDepartment of Exercise & Sport Science,
Manchester Metropolitan University, Mancheste, UK

ABSTRACT ARTICLE HISTORY


Organizational and managerial change plays a significant role in the Received 22 September 2017
employment and working lives of coaches in professional football. However, Accepted 3 July 2018
research that explores how individual coaches experience the change
KEYWORDS
process is limited. The aim of this article is to explore the experiences of Ian Organizational change;
(pseudonym), a professional football academy youth coach, during the micro-politics; professional
process of organizational change. Data were collected through field notes, self-understanding;
informal observations and meetings, formal academy team meetings, co- professional football
worker interviews, and four semi-structured in-depth participant interviews.
Findings were analysed through a micro-political framework, with a focus on
professional self-understanding. They reveal the importance of micro-political
literacy in understanding the impact of organizational change on the
participant’s working conditions and continued employment. It is proposed
that an understanding of micro-politics, professional self-understanding, and
micro-political literacy should be developed in formal coach education
programmes to better prepare coaches for the realities of employment in
professional football.

Introduction
and experiences of employees within the pro-
Professional football is typified by the increas- fessional clubs (Gibson & Groom, 2018a,
ingly polarizing financial funding structures of 2018b; Gilmore & Gilson, 2007; Huggan et al.,
a small number of rich clubs and a large 2015; Ogbonna & Harris, 2015; Roderick,
number of clubs that operate with scarce 2006a, 2006b; Roderick & Schumacker, 2017).
financial resources, which impacts the working This is important, as Roderick (2006a) has high-
lives of the individuals they employ and who lighted that “professional football is a form of
rely on professional football as their primary entertainment work that is highly contingent
source of financial income (Gibson & Groom, in the sense of lacking long-term security and
2018a, 2018b; Gilmore & Gilson, 2007; Huggan, breeding a pervading sense of insecurity”
Nelson, & Potrac, 2015; Roderick, 2006a, (p. 245). Those working within professional
2006b, 2014). Although professional football clubs quickly gain an appreciation of the
clubs are an important part of the social fabric labour market, limited employment tenure,
of many societies, there are surprisingly few and surplus of potential labour to achieve
studies that examine the working conditions organizational goals (Roderick, 2006a).

CONTACT Luke Gibson l.gibson@derby.ac.uk Department of Life Sciences, College of Life & Natural Sciences, University of Derby,
Kedleston Road, Derby DE22 1GB, UK
© 2018 Informa UK Limited, trading as Taylor & Francis Group
2 L. GIBSON AND R. GROOM

Given the dynamic nature of employment The significance and originality of this work
within professional football, potential financial lies in providing rich contextual, empirical
rewards and the opportunity to utilize market insights to advance our understanding of the
labour forces to the advantage of employers; social complexities of working within pro-
many professional teams have utilized organiz- fessional sport. In particular, this work aims to
ational change as a catalyst to initiate large- add to our understanding of the realities of
scale overhauls of staff employment enacting employment within professional football.
a neoliberal “performance review agenda”. While the micro-political perspective has been
Indeed, during the 2017–18 English Premier utilized elsewhere within the sports coaching lit-
League season, eight of the twenty managers erature (e.g. Huggan et al., 2015; Potrac & Jones,
who started the season had lost their employ- 2009a; Thompson, Potrac, & Jones, 2015), the
ment by the end of January (League Managers present study seeks to further our current
Association, 2018). Following each managerial understanding by focusing on the complex
departure, the coaching staff aligned with and contested process of organizational
the manager also left their employment pos- change. Moreover, research investigating
itions with the clubs. However, there is a organizational change within professional
paucity of research that explores the working sport has only recently received scholarly atten-
lives of professional football coaches during tion (Welty Peachey & Bruening, 2011). Specifi-
periods of organizational change and, in par- cally, previous research has concentrated on
ticular, how coaches experience the process the leadership of change (Amis, Slack, &
of organizational change (Gibson & Groom, Hinings, 2004; Welty Peachey, Bruening, &
2018a, 2018b). Burton, 2011), culture change within pro-
Conceptually, organizational change encom- fessional sport (Cruickshank & Collins, 2012a,
passes “directing (and redirecting) resources 2012b; Cruickshank, Collins, & Minten, 2013),
according to a policy or plan of action, and poss- and repeated organizational change in pro-
ibly also reshaping organizational structures fessional football clubs (Wagstaff, Gilmore, &
and systems” (Teece, 2012, p. 1398). Within Thelwell, 2015, 2016). Furthermore, although
the context of professional football, organiz- constant organizational change is an inherent
ational change may include changes to the factor within professional football, the academic
club owners, Chair, Chief Executive Officer, field investigating such micro-level explorations
Board of Directors, Sporting Director, First of practice during change remains limited. As
Team coaching staff, academy staff, and Gilmore and Gilson (2007) have outlined, “elite
support staff (e.g. medical, sports science, per- sport offers a fascinating view of change”
formance analysis, player care, education and (p. 410). This work therefore offers rich and
welfare, etc.). Organizational change may also detailed narrative resources to support the edu-
result from policy change in the sport by gov- cation of those working within professional foot-
erning organizations such as the Fédération ball and the impact of organizational change on
Internationale de Football Association (FIFA), individual day-to-day working practices, so that
Union of European Football Associations they are better able to see and act upon change
(UEFA), the English Football Association (FA), (Gibson & Groom, 2018a, 2018b).
and the English Premier League (EPL).
However, the impact of organizational
The research project
changes in professional football upon the
employment of individuals remains an impor- Part of a wider research project, the aim of the
tant yet underexplored area of empirical present study is to investigate the experiences
research. of a professional coach during the process of
MANAGING SPORT AND LEISURE 3

organizational change within a professional Kelchtermans and Ballet (2002) that explored
football club. The project forms part of a teachers’ experiences within schools is now
nested case study of interrelated social actors, being applied within sports coaching contexts
where each actor’s story is analysed in rich through the work of Potrac and Jones (2009a,
detail as a coherent contextual narrative 2009b), in order to better understand the
(Gibson & Groom, 2018a). Specifically, this working conditions of sports coaches. Theoreti-
study focuses on the coach’s interpretations of cally, Kelchtermans’ work follows a constructi-
the actions and behaviours of staff within the vistic (Berger & Luckmann, 1985),
club during the process of change, and the sub- contextualistic (Siegert & Chapman, 1987), and
sequent impact of the change process on his dynamic biographical interactionist perspective
self-understanding. This work aims to offer a (Blumer, 1969; Mead, 1974; Nias, 1989), pre-
novel way of thinking about the impact of man- mised upon a conceptual grounding of narra-
agerial change for coaches employed within tive data to produce a more defined
professional football clubs. understanding of the self (Polkinghorne, 1998).
Four interrelated research questions guide The micro-political perspective recognizes that
this project to explore the participant’s experi- different interests and goals exist among
ences of the change process in professional workers in an organization (Ball, 1987). Specifi-
football: cally, micro-politics refers to the “strategies
and tactics used by individuals and groups in
RQ1: What changes were evident in the day-to-
day coaching role of the participant coach
an organization to further their interests” (Kelch-
during the process of organizational change, termans & Ballet, 2002, p. 107). However,
and how did the coach come to understand although influence and power can prompt
these changes? conflict, tension, rivalry, and struggle, they can
also encompass cooperation and coalition
RQ2: How did the participant coach experience
the actions of others towards himself during building in order to achieve desired goals
the change process, and why did he come to (Blasé, 1991). Typically, micro-politics concerns
understand the actions in this way? itself with organizational functioning and the
natural phenomena that arise during the
RQ3: In what sense did the participant coach
come to understand the micro-political reali- process of collaboration, resistance, and inter-
ties of organizational change? action between stakeholders within the
environment. Furthermore, Ball (1987) argues
RQ4: How did the participant coach come to
that differing ideologies around organizational
understand the impact of organizational
change on his employment and sense of self and structural purposes can lead to skilled stra-
as a coach? tegic action and political activity, revealing the
contested nature of the pedagogical workplace
The following section outlines the theoretical (Potrac & Jones, 2009a).
framework in which we situate this study in an
attempt to further understand the complexities
of employment within professional football Personal interpretive framework and the
during the process of organizational change. professional self
Central to Kelchtermans (1993) micro-political
inquiry in the educational workplace are two
Theoretical framework: micro-politics
frameworks: (1) subjective educational theory,
and professional self-understanding
which is the personal (“subjective”) system
The early micro-political work of Ball (1987), (“theory”) of knowledge and beliefs about edu-
Blasé (1991), Kelchtermans (1993, 2005), and cation that teachers use to perform their jobs
4 L. GIBSON AND R. GROOM

(i.e. “know how”), and (2) the personal interpre- describe themselves to others (i.e. “what I am
tive framework, which is the set of beliefs and doing”). Description is often informed by
representations developed over time that oper- general principles that govern an employee’s
ates as a lens through which employees per- professional behaviour, aligned with the per-
ceive their job situation and their behaviours. ceptions of other colleagues, leaders and signifi-
Within this study, the focus is specifically on cant others (Kelchtermans, 1993).
Kelchtermans (1993) notions of the professional
self and professional self-understanding in order
Self-esteem
to further our appreciation of the micro-political
reality faced by coaches when experiencing Related to self-image, Kelchtermans (1993,
organizational change. 2005) highlighted that self-esteem refers to the
The personal interpretive framework com- evaluation of oneself as an employee (i.e. “how
prises the career experiences of workers which good am I at my job?”). Answers to such ques-
provide them with a conception of themselves tions lead to positive or negative levels of self-
in their work-based identity and a system of esteem. For example, within the teaching
knowledge and beliefs concerning their pro- context, pupils appeared to be the most perti-
fessional activity (Kelchtermans, 1993, 2005; nent factor in determining a teacher’s level of
Potrac & Jones, 2009a, 2009b). Within the per- self-esteem (Kelchtermans, 1993), with good
sonal interpretive framework, identity is viewed results and the quality of the pupils’ relationship
as dynamic and biographical in nature (i.e. with the teacher at the heart of a positive level
developed over time), in that identity relates of self-esteem. Similarly, in coaching, a coach’s
to the understanding one has of oneself at a sense of self may be mediated by the views of
certain moment in time (product), and this athletes. Furthermore, positive comparison
understanding forms part of on-going sense- with others is noted as important for maintain-
making (process). While the experiences of life ing self-esteem (e.g. with other coaches) as “rec-
situations define who employees are, this ognition by others is understood as a politics of
sense of identity is also developed through identity” (Kelchtermans & Ballet, 2002, p. 111).
reflection on past and future understandings Within this context, self-esteem can be under-
of the self. Kelchtermans (1993, 2005) notion stood to be constructed from the result of bal-
of the professional self is the product of inter- ancing self-image with the implicit
action with the environment and encompasses professional norms of one’s employment role
five sub-constructs: self-image, self-esteem, job and working practice (Kelchtermans, 1993).
motivation, task perception and future prospects. Therefore, the judgments of others play an
important role in mediating the perception of
role performance from the ideal and reality,
Self-image
where a negative balance causes employee
Self-image is important because it matters to demotivation (Kelchtermans, 1993).
practitioners how they see themselves and
how others see them, and how they would
Job motivation
typify themselves as an employee or more
specifically who and what they are (Kelchter- According to Kelchtermans (1993, 2005), job
mans, 1993, 2005). According to studies of pro- motivation is conative, premised upon direc-
fessional teachers, employees tend to reveal tional effort to select, stay in, or leave an
self-image in self-descriptive statements (Kelch- employment position (i.e. “the drive to be a
termans, 1993), for example, how they would teacher or coach”). Decreases in job motivation
MANAGING SPORT AND LEISURE 5

may be due to increases in workplace demands Methodology


and a decrease in social status and respect. Thus
Philosophical underpinnings and
job motivation is interrelated with an employ-
research design
ee’s self-esteem (Kelchtermans, 1993).
The interpretive case study research design was
rigorously developed, underpinned by an ideo-
Task perception graphic interpretive research methodology (i.e.
In relation to an appreciation of the professional focused on the individual case) that is premised
self, premised upon the importance of retro- upon a relativist ontology (i.e. there is no reality
spective experiences, Kelchtermans (1993) independent of perception) and epistemologi-
identifies task perception as the penultimate cal subjectivism (i.e. knowledge is subjective
sub-construct, and it refers to the way that and socially constructed). This research
employees define their job (i.e. “what ought I approach recognizes that “reality is socially con-
to be doing?”). Similarly, the quality of relations structed and that the sociology of knowledge
with students/athletes and the recognition of must analyze the process in which it occurs”
professional competence are significant in the (Berger & Luckmann, 1985, p. 13). Specifically,
evaluation of such an understanding. For the interactionist-interpretive methodology
example, key components that have been employed within the present study seeks to
identified in relation to teachers who have explore the interests, motives, and actions of
developed a positive and satisfied perception the participant coach and the subsequent
of their job include autonomy and cooperation meanings that he attaches to his behaviours
with colleagues, and stability in the work and the behaviours of others during the
environment, rather than educational inno- change process within his professional football
vation and change (Kelchtermans, 1993). club (Blumer, 1969). Such a perspective is
adopted to increase our understanding of
issues about which very little is known, such
Future prospects as coaches’ experiences of organizational
From a prospective employment outlook, Kelch- change in professional football (Gibson &
termans (1993, 2005) identified future prospects Groom, 2018a, 2018b; Potrac & Jones, 2009a;
as the final dimension in understanding the pro- Potrac, Jones, Gilbourne, & Nelson, 2012).
fessional self. It encompasses the feelings and
expectations that an employee has about their
Research purpose, approach and process
job situation and future employment opportu-
nities (i.e. “how do I see myself in my role in The purpose of the case study was instrumental
years to come and how do I feel about that?”). in nature, with the aim of further understanding
The desire to maintain the status quo domi- the realities of the institutional and social con-
nates employees’ expectations (Kelchtermans, texts during a period of organizational change
1993). However, the interrelated nature of self- within a professional football academy (Quat-
image, self-esteem, job motivation, and task trone & Hopper, 2001; Thomas, 2016) and with
perception tends to influence employees’ per- the end goal of further developing narrative
ception of future prospects. Where employees resources for coaches and senior managers
anticipate problems with role performance, working within professional football academies
they may seek to move away from the role to (Smith & Sparkes, 2009). Within the present
avoid the risk of developing low self-esteem study, change and the management of the
(Kelchtermans, 1993). change process are the reproduction of a
6 L. GIBSON AND R. GROOM

socially negotiated organizational reality, where making are presented (Sveningsson & Alvesson,
social action constructs and gives life to insti- 2003).
tutional change (Quattrone & Hopper, 2001).
Methodologically and theoretically the case
The case and context
study approach is guided by an interpretive
interactionist stance (Blumer, 1969; Kelchter- This study forms part of a larger nested inter-
mans, 1993), in that human behaviour always pretive case study project (i.e. the experiences
results from a meaningful interaction with the of interrelated social actors) that explores the
environment or context (i.e. social, cultural, impact and micro-politics of organizational
material, and institutional), and therefore organ- change in professional youth football at
izational change is best understood relationally Alder FC (pseudonym). Our aim is to produce
at the individual level (i.e. how individuals con- a contextually sensitive and rich descriptive
struct their own social reality based on their narrative (i.e. settings, characters, plotlines,
interactions with others). and critical incidents in employment), replete
Finally, the process of the present case study with the complexity of the interrelated
forms part of a larger multiple participant nature of the lived nature of the participant’s
nested project at Alder FC (pseudonym) that experiences of employment within a pro-
involves the academy coaches Ian, James, fessional football academy during the
John, George, and Richard (pseudonyms – see process of organizational change. Within this
Table 1). Within the present study, the findings study, Ian’s (pseudonym) narrative is pre-
and rich empirical insights from Ian’s sense- sented in the way that he articulated his
experiences to the research team through
the process of narrative co-construction
between Ian and the team.
Table 1. Key social actors with Alder FC academy. At the time of the present study the principal
Key author was employed as a part-time coach at
actors Organizational role within Alder FC academya,*
Alder FC (see Table 1), a professional football
Richard Academy Managerb
George Head of Professional Development Phasec and U18s
club competing in Football League Two (the
Coach fourth tier of English professional football),
John Head of Youth Development Phased and U13s Coach and was assessed by the EPL to be working at
James Head of Foundation Phasee and U11s Coach
Ian Academy Coach U12se Academy Category 3 within the Elite Player Per-
Author A Academy Coach U16sd formance Plan (EPPP). As an employee within
a
Within the Youth Development Rules, an Academy is an estab- that environment the principal author experi-
lishment for the coaching and education of Academy players
operated by a Club in accordance with the requirements of enced several organizational changes and wit-
the rules of the Professional Game Board of the Football Associ- nessed several colleagues leaving the club as
ation.
b
Within this structure, the Academy Manager is the person part of the change process. Alder FC was
responsible for the strategic leadership and operation of a selected as a local knowledge case as the first
Club’s Academy. An Academy Player is a male player (other
than an Amateur or a Trialist) who is in an age group author was a youth coach for the U16 team at
between Under 9 and Under 21 and who is registered for the start of a process of organizational change
and who is coached by or plays football for or at a Club
which operates an Academy.
(i.e. the institution becoming something new
c
Professional Development Phase players aged 17–21 years. through the transformation of structure, oper-
d
Youth Development Phase players aged 13–16 years. ations, management systems, staffing
e
Foundation Phase players aged 6–12 years.
*Under the Youth Development Rules, each Club is required to resources, etc.). A local knowledge case offers
prepare a Coaching Programme that states (a) the Club’s Foot- an important strength in case study research.
ball Philosophy, (b) the Club’s Academy Performance Plan and
(c) the Elite Player Performance Plan that stipulates the Here, the principal author’s familiarity with the
minimum hours of coaching across each level in the Academy. workplace enabled a greater level of contextual
MANAGING SPORT AND LEISURE 7

sensitivity to “read” the people within the case coffee conversations, discussions in the car
(Thomas, 2016). park, during travel to away matches, etc.),
formal academy staff team meetings (i.e.
monthly youth development phase staffing
The participant
and planning, bi-monthly player assessment
Ian was identified as an information-rich source reviews, bi-annual in-house training), in-depth
of insight into organizational change within a interviews with three co-workers regarding the
professional football club. Prior to data collec- period of organizational change (i.e. Richard,
tion Ian ceased to be employed by Alder FC as George, and James; see Table 1), and four
part of the process of organizational change. in-depth, semi-structured interpretive inter-
He is now an academy coach at a Category 1 views with Ian. The interview data from Ian
Academy. resulted from around five hours of conversation
Following institutional ethical approval, Ian in total.
was approached and invited to take part in Before data collection commenced, Ian was
this nested case study examining organizational made aware of the purpose of the study and
change at Alder FC. He subsequently agreed to he provided informed consent for the findings
share his thoughts and feelings relating to his of the work to be published. During the semi-
experiences of being a social actor within the structured interviews, Ian was encouraged to
change process. Ian had coached at Alder FC talk about his experiences of organizational
for six years, both as a full-time football devel- change within the football club. Each interview
opment coach and as a part-time academy was audio recorded, transcribed, and analysed
coach. He held the UEFA B Licence and under- prior to the next interview, a process that
graduate and postgraduate qualifications allowed the interviewer to identify significant
within sport coaching. Ian’s most recent role at issues with the data as they emerged and that
Alder FC was that of Head Coach of the U12 informed the topics for the next interview,
team. In addition to working with the U12 thus ensuring a process of reflexivity during
team, he also assisted with other groups the interview procedure. During this process
within the U12-U16 age groups. Typically, Ian’s the second author, an experienced qualitative
contact time with his players would be three researcher, acted as a “critical friend”, question-
two-hour coaching sessions during the week ing the initial interpretations of the data and
and one match at the weekend. Furthermore, suggesting additional avenues to explore
regulations enforced by the Premier League’s (Sparkes & Smith, 2002). During this process,
EPPP meant that each coaching session and both researchers would read interview tran-
match required approximately one hour of scripts and discuss narrative segments from
planning and evaluation of every player’s the interviews in relation to the research ques-
development. tions. Often, the participant would mention
something in initial interviews that was
aligned to the research questions, and which
Data collection
was then further explored in detail in sub-
Data were collected by the principal author, sequent interviews. This might, for example,
Luke (see Table 1), who at the time was relate to specific examples from the partici-
employed as an Academy Youth Development pant’s experiences, the participant’s thoughts
Phase coach and as the Head Coach of the and emotions during the incident, and con-
U16 team. The data consist of ethnographic sideration of the wider impact of the incident
field notes and observations from informal upon the participant’s working conditions (e.g.
meetings (i.e. during training and matches, RQ1–4). In the second and subsequent
8 L. GIBSON AND R. GROOM

interviews Ian was asked to elaborate on pre- point of view of the participant). Indeed, it has
vious discussions and invited to explore the rel- been suggested that through such an explora-
evant themes with the interviewer, prompting a tion of the meaning that social actors attach
reflexive interviewing approach specifically to their interactions (i.e. the sense-making
aimed at exploring the “how” and “why” process), interpretive case studies can offer an
behind his experiences. explanation of social reality, through the articu-
lation of the participant’s world views and their
Narrative data analysis motives to behave in a certain way (Thacher,
2006). Therefore, we ask the readers to judge
The data were analysed using narrative the- the quality of the work against the tenets of nat-
matic analysis in an inductive (themes within uralistic generalization (Ruddin, 2006), aligned
the interviews) and deductive (against “the pro- to the paradigmatic (ontological, epistemologi-
fessional self” as a conceptual lens) iterative cal and methodological) commitments of the
process (Smith, Bundon, & Best, 2016; Thomas, research project (Smith, 2018). In this regard,
2016). Following this analysis, narrative themes naturalistic generalization is concerned with
were identified in Ian’s data through a methodi- capturing the unique features of the study,
cal coding process (Smith et al., 2016; Sparkes & through the presentation of a rich interpretive
Smith, 2002). Throughout this process, analytic context-dependent understanding of employ-
memos in the form of preliminary and tentative ment within professional football (Flyvbjerg,
annotations to the interview transcript were 2006; Gibson & Groom, 2018a; Ruddin, 2006).
used to highlight provisional links between
Ian’s narrative and the theoretical concepts Results and discussion
associated with professional self-understanding
(Sparkes & Smith, 2002). These links were used
“The new first team manager’s coming
to inform the questions for the following inter- in”
view as part of an iterative process (Sparkes & Ian started by providing an overview of the
Smith, 2002). context of the organizational change at the
In assessing the validity of narrative research, club and how the initial stages of change
Polkinghorne (2007) explains that: affected the behaviour of staff around the First
Storied evidence is gathered not to determine
Team and in the academy:
if events actually happened but about the It was pretty tense times. The club was strug-
meaning experienced by people whether or gling financially, there were questions about
not the events are actually described. The whether there was going to be a football
‘truths’ sought by narrative researchers are club, and if there was no football club then
‘narrative truths’, not ‘historical truths’ there was no academy. It was just a bit of a
(Spence, 1982). Storied texts serve as evidence funny atmosphere where nobody really
for personal meaning, not for the factual occur- knows what was going on, nobody really
rence of the event reported in the stories. Yet knows who is gunning for who and everybody
the meanings reported by the stories are is keeping their cards close to their chest. The
responses to life events, whose descriptions feeling among the staff was a little bit of ner-
need not be discounted wholesale. (Polkin- vousness. This new First Team Manager is
ghorne, 2007, p. 479) coming in; this new regime was coming in.
There are a lot of eyes on the academy all of
Such an approach follows the tradition of
a sudden and there is people trying to
German sociologist Max Weber in his discussion strengthen and retain their own positions
of verstehen (the sociological approach to and justify their job and look good in front of
understanding the meaning of action from the the new gaffer [First Team Manager]. Nervous
MANAGING SPORT AND LEISURE 9

and on your toes would probably be the vibe by the Academy Manager to his age group
at the time among the other coaches, I think. when they were seen to be underperforming
We talked about it among ourselves as staff
during this period of organizational change
after training, and it was a little bit of Chinese
whispers in that … ‘Oh well, he’s said this to and during the First Team Manager’s review of
this person and they’ve said it to another the academy:
member of staff.’ So that stuff kind of gets
passed around. The group that I was working with was strug-
gling with results for months and the
Ian’s narrative indicated that the introduction of Academy Manager [Richard] came and we
organizational change prompted periods of were having a debrief and a bit of a chat
after the match and they’d been beaten 3–1.
ambiguity and dissonance for the working prac- It was a close match and he just came in and
tices within that organization (Ball, 1987; Bucha- sort of said ‘Listen, lads, if you lot don’t
nan & Badham, 2004; Kramer & Neale, 1998). improve then you’re out’, basically at the start
Indeed, changes are seldom neutral and tend of the session. Gave the lads both barrels. Basi-
to benefit or disadvantage certain individuals cally, ‘If you don’t start winning matches’ – he
didn’t use those words, but that’s what was
or groups. Ball (1987, p. 32) contends that new
implied – ‘then we’ll just get other lads in
ways of working can destabilize traditions and who will win football matches.’ Whether they
frequently affect “the career prospects of indi- had to send the results of fixtures through to
viduals or groups which may in turn be curtailed the Youth Director and First Team Manager,
or fundamentally diverted”. This was reflected in all that, I don’t know. I probably think that
Ian’s description of staff ensuring that they were was the case. There seemed to be a shift to
‘Did you win?’ from previously ‘How did you
“keeping their cards close to their chest” while play?’, and people were making judgments
trying to “strengthen and retain their own from scores rather than how they played.
position”.
Specifically, the new First Team Manager Ian described how this scrutiny affected how he
comprehensively evaluated the whole managed and carried out his work:
academy. Ian outlined the scrutiny that he and I was honest with them [the players] and said
his age group faced during the preliminary ‘Listen, you’ve heard what he’s [Academy
stages of the restructuring: Manager: Richard] said the other night; we’re
all under a bit of pressure here. We could do
So going from the previous manager who with winning today, you could do with it, and
wasn’t really interested in youth and he’d I could do with it. But having said that, let’s
never really given youth a chance to this guy play the way that we’re supposed to play and
[new First Team Manager] coming in and all win in the right way’, and they responded to
of a sudden it was all about youth develop- it. So I suppose I cheated a little in that when
ment and giving lads a chance and all this people were around asking and observing I
kind of stuff. So there was definitely more of changed things to look like I was complying,
a focus and attention from the club. There but when people weren’t watching I knew
was more of a PR spin from the club to show the lads had to win because that was what
the emphasis on developing young players in seemed to matter to the First Team Manager
the media but also from the First Team and the Academy Manager [Richard]. But you
Manager himself. He started to take a real inter- couldn’t be seen to be directly telling the
est in certain age groups. lads they needed to win, if that makes sense.

Ian indicated how this affected his understand- Ian’s strategy of “complying” when people were
ing of his own professional self in managing and “observing” him reflects Kelchtermans and
coping with such levels of uncertainty. He high- Ballet’s (2002) notions of micro-political literacy,
lighted his concern about the comments made and concepts of the knowledge, operational, and
10 L. GIBSON AND R. GROOM

experiential aspects (Kelchtermans & Vanden- Numerous studies have highlighted the impact
berghe, 1996) of developing micro-political lit- that organizational change has on the employ-
eracy. Ian’s indication that he “cheated a little” ment of staff and the opportunities for pro-
represents a tactic in his repertoire of micro-pol- motion and demotion within performance
itical strategies within the operational aspect of sport teams (Cruickshank et al., 2013; Cruick-
micro-political literacy (Kelchtermans & Ballet, shank & Collins, 2012a, 2012b). However, a dis-
2002, p. 117) that was aimed at ensuring that cussion about the underhand tactics of
his team achieved a positive result to deflect coaches jostling for promotion opportunities
attention away from his age group. However, or avoiding demotion within the change
it should be noted that such strategies are process is lacking. Ian’s experience of other
context specific (Kelchtermans & Ballet, 2002), coaches trying to get their feet “higher up the
in that what worked for Ian in this instance ladder” provides an insight into the underhand
may or may not be as effective in another pro- tactics that coaches may employ during periods
fessional football club. of organizational change in their search for
these opportunities.
“Your face needs to fit” Understanding how coaches manage others’
perceptions in such situations provides a plat-
Ian was aware of how coaches associated
form for Ian to reflect on his own professional
employment with the importance of political
self, and the task perception (Kelchtermans,
strategy during organizational change: “ … he
1993) he associates with his own role in
[a coach] knows football inside out; he knows
similar meetings and the possibility of such
your face needs to fit. He’s very pleasant to
face-work (Goffman, 1959) in defining his job
people in meetings, makes the right noises
role. Kelchtermans (1993, p. 449) suggests that
and doesn’t oppose anything, he’s agreeing
the answer to such issues “operates as a per-
with them [academy management staff].” Ian
sonal programme and as a norm to evaluate
reported a conversation he had with Eric,
their own professional behaviour”. The infor-
another coach, at this time, when Eric said:
mation he received from Eric gave Ian the
“He [John] is a snake; watch him because he
necessary knowledge to interpret and under-
will be stitching people up left, right, and
stand the micro-political character of a particu-
centre trying to work his way into a full-time
lar situation during these periods of
job. You can’t trust him; he will be stabbing
organizational change. The knowledge aspect is
you in the back to boost his profile.” When
crucial in developing micro-political literacy
prompted further about his interpretation of
(Kelchtermans & Ballet, 2002), and without it
the conversation, Ian elaborated:
the development of an appropriate strategy
I think the reason that Eric felt the need to tell and tactic within the operational aspect of
me about this was that he was concerned micro-political literacy becomes skewed and
about his own job; maybe he wanted to vent misinformed.
or maybe he wanted me to understand why
John was acting in such a way. He was pretty
aware that John had been in a similar position “We’re nothing to do with this group”
to him at another club and I think he was
saying to me, ‘Look, John might do you to try To provide a deeper insight into the actions and
and get his foot higher up the ladder to then behaviours of his colleagues during the organiz-
try and do me at a later stage’, and stuff like
ational change, Ian recalled being put through a
that. Eric was an experienced coach so I think
he had seen it all before and wanted to make “test” that would determine his competence as
me aware of how coaches tend to work a coach. The “test” described by Ian was a match
during these periods. that his U12 team were to play against another
MANAGING SPORT AND LEISURE 11

U12 team. Ian’s team were already considered very well and they didn’t want to be seen to
to be underperforming and Ian understood be associated with it in any way in front of
the gaffer [First Team Manager] or Academy
that this was common knowledge among the
Manager.
other academy coaching staff:
In his characterization of professional self-under-
Previously at training games, the lads [coaches]
would stand just off the left of my shoulder, standing, Kelchtermans (1993) highlighted that
sort of predominantly on my side, and we the sub-construct of self-image relates to how
would chat during the game, have a bit of teachers think others perceive them. In this situ-
banter and discuss the lads and how they ation, the First Team Manager and Academy
were performing. This time they [coaches] Manager being present may have influenced
were stood on the halfway line, right up
against the fence away from me and we
the coaches’ negative discussion about Ian
didn’t talk all game. They’ve not done that being a poor coach, leaving their true perception
before. It was as if to say, ‘We’re nothing to of Ian as a coach open to question, regardless of
do with this group or Ian, we’re impartial.’ It his interpretation of the discussion. In light of
was as if they thought that if they were seen this, the data further support the findings of
to be associated with a poor age group then
Thompson et al. (2015) in their discussion
they would be judged accordingly.
about coaches being stigmatized by peers.
Ian’s perception of the rationale behind the Ian’s interpretation of the other academy
actions of his fellow coaches identifies the coaches “putting down” him and his players to
possibility that coaches are faced with coping satisfy their own agendas relates to the work of
with visibility (Kelchtermans & Ballet, 2002) Leary and Schreindorfer (1998, p. 15), who
within their coaching practice. Indeed, in their assert that stigmatization is a process whereby
work on teacher socialization, Kelchtermans “individuals are stigmatized to the extent that
and Ballet (2002, p. 111) suggest the notion of others shun, reject or ostracize them”. Kelchter-
“working in a fishbowl”, and that in spite of mans (1993) work and the notion of self-esteem
their relative isolation in the classroom, teachers in developing one’s professional self-understand-
are subjected to observations by colleagues, ing can be used to further understand how Ian
principals, and others (Kelchtermans, 1993). experienced the effect that the increased scru-
Ian’s response echoes the above situation tiny on his age group had on his evaluation of
when he was prompted to make sense of himself as a coach:
other coaches’ actions during the aforemen-
I think that whenever you have results that aren’t
tioned training game:
going your way you start to question yourself a
Nigel, John and Omar (pseudonyms) were little bit, don’t you, regardless of whether
coming over to strengthen their own position results are supposed to matter or not at this
because the microscope was on me … and age. For me, it was more about, was I letting
the First Team Manager is there, the these lads down? I felt horrible for them
Academy Manager [Richard] is there. I’m con- because I knew that they knew they were
centrating on my team and how I can help under pressure. Kids of that age shouldn’t have
them out and there’s conversations going on to experience that in an academy. You want to
behind me about the players and stuff. Like I shield them a little bit at times. But at the
said, previously they would be stood next to same time, you are mindful that it could be
me having those conversations and there your head on the chopping board, and it was!
would be an honesty about it. So for me it’s a
little bit of ‘Let’s pan these players, let’s pan
this coach’ by saying ‘That’s not very good, “I’ve got rid of Ian”
this isn’t very good. I’ve spotted that issue, so
I’m a good coach.’ It was as if they knew I Ian reported the fate that followed his final
was under pressure; the lads weren’t doing game, or his “test” as he described it, after he
12 L. GIBSON AND R. GROOM

had been subjected to unusual levels of scrutiny Ian’s perception of the strategy that the
by the First Team Manager, the Academy Academy Manager used to influence the situ-
Manager, and the other coaches during this ation for his own benefit was also interesting.
period of organizational change. Ian related Ian described his thoughts after hearing from
similar findings from his experience of leaving other coaches that the Academy Manager saw
the football club: Ian’s unhappiness as an opportunity to
improve his own status by telling Ian that he
He [Academy Manager: Richard] knew that he
needed to do something with this group; he was no longer required at the club. As Ian
couldn’t be seen to be having a group that stated, “I think Richard thought that he could
was consistently getting beat. It was in his portray it as, ‘Well, I’ve done something about
best interest to go back to the First Team this group, I’m prepared to take the bull by
Manager and say ‘I’ve got rid of Ian.’ It wasn’t
the horns, I’ve done you a favour, gaffer [First
in his best interests to say that I was unhappy
with the pressure that the lads and I were
Team Manager], so when it comes to dishing
being put under. So I think he manipulated out contracts, remember me and what I’ve
what was said in the conversation to done.’” Political strategies and tactics such as
strengthen his position a little and to suit his this are not completely absent from the study
own agenda. Obviously, if the gaffer [First of performance sport, as Poczwardowski,
Team Manager] isn’t happy with an age
Henschen, and Barott (2002) reported similar
group and the Academy Manager then goes
and sacks the coach of that age group, it’s a findings in their study of coach–athlete relation-
feather in the cap of the Academy Manager. I ships. Previously studies have utilized social
know I said ‘I’m not happy.’ That was one of exchange theory (Blau, 1964; Homans, 1974)
the first things that I said. I think that I was to explain the maintenance of a relationship
seen to be made a bit of a scapegoat. Richard between an athlete and a coach. Specifically,
[Academy Manager] just said that the gaffer
[First Team Manager] has said that he’s not
the notion of “profit” as a concept of social
happy with the way that your team played. exchange theory can aid the understanding of
So, anyway, Richard just said ‘It’s probably the Academy Manager’s actions in doing the
best for us to go our separate ways and we’ll “gaffer” a favour in order to be remembered
look after you in terms of wages and I’ll tell when it came to “dishing out contracts”. Pocz-
the lads that you decided you wanted to
wardowski et al. (2002, p. 104) explained that
leave.’ For me, I’d gone from being asked by
the club to be interviewed by the EPPP auditors “profit from a social exchange can be important
one month and then six weeks later being in maintaining a relationship” (e.g. between the
questioned about this, that, and the other. So Academy Manager and the First Team
you’ve gone from being one of the main sort Manager). Indeed, if the relationship does not
of people and ‘flavour of the month-ish’ to produce a perceived profit, and there is
‘this group is struggling and it’s his [Ian’s] fault’.
freedom to terminate the relationship, then it
Ian describes the discussion he had with the is unlikely to be continued. However, as Blau
Academy Manager about the poorly performing (1964) suggests, the social context of the organ-
group that he coached. Again, drawing on the ization is key in defining the exchange.
concept of a professional self-understanding of
his role at the football club, the findings high-
“You’ve got to be savvy towards it”
light the importance of job motivation in achiev-
ing this understanding. Ian highlighted the Finally, a reflective account demonstrated an
change from the high regard he had been understanding of the importance of managing
held in previously, in being asked by the club the contextual and political environments of a
to be interviewed by the EPPP auditors, to professional football club during periods of
being forced out of the club. organizational change, as Ian explains:
MANAGING SPORT AND LEISURE 13

I think if I was to go back in … it’s important to address this, four interrelated research ques-
be able to read situations and to read some of tions were proposed to examine Ian’s experi-
the underlying things that are going on around
ence of organizational change within the
the club, whether you’re full time or part time.
That’s the worst bit of the job. All the shit that present study. The findings from Research
goes with it. The good bit is working with the Question 1, that examined the changes that
players and developing relationships with were evident in Ian’s day-to-day coaching role,
them; the other bit is the political side of and how Ian came to understand these
things, and if you’re not a political animal, changes, demonstrated that organizational
you get swallowed up. You’ve got to be
change influenced Ian’s coaching role in a nega-
savvy [politically shrewd] towards it. I should
probably have been a bit savvier if I wanted tive manner because of threat to Ian’s job secur-
to stay. But ultimately it wouldn’t have sat ity and employment at Alder FC. Specifically, the
right with me. It stands you in good stead for findings revealed that the new First Team Man-
the future. People make decisions about you ager’s scrutiny of the academy affected Ian’s
without watching your sessions, so sometimes
working practices, leading to a “tense and
judgments are nothing to do with your coach-
ing. I don’t feel as though they could have got nervous atmosphere”, with Ian highlighting
rid of me because they hadn’t watched me that there was a shift in attitude from “How
coach in any depth. They just took a snapshot did you play?” to “Did you win?”. Ian came to
of one game. recognize that during the process of organiz-
Ian described his feelings after being let go and ational change “it could be your head on the
his slight desire to take up a new, similar pos- chopping board”.
ition, stating that “when it got to around July The findings of Research Question 2, that
time, you start to miss doing a bit of training. examined the influence of organizational
Everyone was coming back in for pre-season.” change on Ian’s perception of the actions of
Ian’s feelings about leaving the club can be others, highlighted how Ian indicated that fol-
understood using Kelchtermans (1993) notion lowing the scrutiny of his age group, other
of future prospects. Being part of a club for a sig- coaches disassociated themselves from him. In
nificant amount of time, and subsequently Ian’s words, “it was as if to say ‘We’re nothing
undergoing such negative experiences to do with this group or Ian’.” Ian also described
towards the end of that time, can affect an the dissatisfaction of going from being “one of
employee’s perception of the likelihood of the main sort of people” and “flavour of the
securing similar employment in the future month-ish” to no longer being employed by
(Kelchtermans, 1993). Indeed, as Ian stated, on the club while the change process was happen-
reflection questions about his behaviour and ing. Indeed, Ian explained how communications
actions during those times and how he could within the club were politicized during Ian’s
have acted differently are pertinent. In describ- departure from Alder FC (e.g. “I’ve got rid of
ing the employment environment of pro- Ian. It wasn’t in his best interests to say that I
fessional football, Ian explained that “if you’re was unhappy … I think he manipulated what
not a political animal, you get swallowed up. was said in the conversation to strengthen his
You’ve got to be savvy towards it.” position a little and to suit his own agenda”).
The findings of Research Question 3, which
examined in what sense did Ian come to under-
Conclusion
stand the micro-political realities of organiz-
This purpose of this study was to examine the ational change, were most evident in Ian’s
experiences of Ian, an academy coach, conversations and interactions with others
working within a professional football club such as Eric that focused upon coaches seeing
during a period of organizational change. To change as an opportunity to “stitch” each
14 L. GIBSON AND R. GROOM

other up and “stab each other in the back” to Schumacker, 2017) and provides further
promote themselves, while acting in a Machia- support to the contention that those working
vellian manner (e.g. “he’s a snake”). However, within professional clubs quickly gain an
in becoming accustomed to the micro-politics appreciation of the labour market, limited
of organizational change in professional foot- employment tenure, and surplus of potential
ball, Ian explained that “It stands you in good labour (Roderick, 2006a). Indeed, within this
stead for the future.” study, Kelchtermans (1993) articulation of pro-
Finally, in addressing Research Question 4, fessional self-understanding, derived from
which examined Ian’s sense of self as a coach working with teachers, provided a novel and
following his experiences of organizational useful theoretical lens with which to better
change, Ian concluded that “you’ve got to be understand Ian’s experiences of working in pro-
savvy towards it” and “read some of the under- fessional football.
lying things that are going on around the club, Methodologically, an interpretive case study
whether you’re full time or part time”. Ian also approach to scholarly investigation has its limit-
recognized a lack of micro-political literacy ations in that concerns regarding generalizabil-
and micro-political action on his part to retain ity become secondary to context rich
his employment within Alder FC. As he substantive empirical insights. Nevertheless, as
explained, “I should probably have been a bit Kelchtermans (1993, p. 154) stated, “the
savvier if I wanted to stay.” However, Ian also research experience with the biographical per-
came to make sense of the process of change spective only deepened my belief that to under-
and the impact upon his sense of self by reason- stand the lives, one must get the story”. To
ing that people make decisions about you further our understanding of organizational
without watching your sessions, so sometimes change in professional football, future investi-
judgments are nothing to do with your coach- gations should focus on the stories of other
ing: “I don’t feel as though they could have practitioners who have similar or contrasting
got rid of me because they hadn’t watched experiences, to allow for a deeper theoretical
me coach in any depth.” understanding of how to manage and cope
Such insights highlight the complex inter- with such change. Subsequently, by under-
action between the five sub-constructs of Kelch- standing how biographical experience has
termans (1993, 2005) professional self within a informed manager’s approaches to organiz-
highly competitive, accountable, and political ational change, this perspective allows us to
working environment: self-image (i.e. what I “not so much focus on the facts, but rather on
am doing), self-esteem (i.e. how good am I at the meaning they have for the respondent”
my job?), job motivation (i.e. the drive I have in (Kelchtermans, 1993, p. 444). Specifically, the
my employment role), task perception (i.e. field would benefit from an empirical investi-
what ought I to be doing?), and future prospects gation into how organizational and managerial
(i.e. what I see myself doing in the future and change can influence the professional self-inter-
what opportunities exist for me). ests of coaches practising within professional
These findings add further weight to the football (Kelchtermans & Ballet, 2002). In par-
work of others (e.g. Potrac et al., 2012; Potrac ticular, focusing on the self-interests, organiz-
& Jones, 2009a; Thompson et al., 2015) in illus- ational interests, and social–professional
trating the contested and politically driven interests of those coaches would provide a valu-
nature of working in professional and semi-pro- able insight into the change process for those
fessional football. Similarly, this work builds employed within professional football.
upon the work of Roderick and colleagues From a practical perspective, we would
(Roderick, 2006a, 2006b, 2014; Roderick & encourage discussions about the realities of
MANAGING SPORT AND LEISURE 15

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Cruickshank, A., & Collins, D. (2012a). Change man-
tion and future prospects should be acknowl- agement: The case of the elite sport performance
edged. In addition, understanding how to team. Journal of Change Management, 12, 209–229.
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goals forms an important part of organizational in elite sport performance teams: Examining and
advancing effectiveness in the new era. Journal
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support, develop, and educate coaches to environmental contexts and regulating power.
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Disclosure statement youth football: Towards an understanding of
“actions, strategies and professional interests”.
No potential conflict of interest was reported by the
International Journal of Sports Science & Coaching.
authors.
doi:10.1177/1747954118766311
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