Creative Presentation For

COMMUNICATION STRATEGY

A Build Up Campaign
for the parent company to engrave the brand image
PURPOSE

Launch of
Omaxe
METRO CITY
 HOW DO WE ACHIEVE IT?

Campaign 1:
Showcase our understanding of Lucknow
To gain trust on our vision
Campaign 2:
Own the pride of delivering landmarks
To gain trust on our brand
Campaign 3:
After showing a strong backbone
Present the Lucknow today with its tomorrow!
ROUTE 1
They say “When in Rome, do as the Romans do”. That is quite the route we
have chosen here. Lucknow is known for its Shayrana Nawaabi Andaaz, and
that is what we have encapsulated in this creative communication. The phrase
“Pehle Aap” is synonymous to this city and at the same time it establishes an
immediate connect with humbleness; which we need to uphold as a brand.
Also this phrase associates with our brand’s belief and achievements.
To understand further take a look at the following half page ads
SERIES 1
The vision for Lucknow
SERIES 1
The vision for Lucknow
SERIES 1
The vision for Lucknow
SERIES 2
What we delivered for Lucknow
SERIES 3
What we will give Lucknow in future

FRONT
SERIES 3
What we will give Lucknow in future

BACK
OUTDOOR

Hoarding 1
OUTDOOR

Hoarding 2
OUTDOOR

Hoarding 3
The Extension Possibility
Timeline Cover Picture
 Shayri Contest

Explore your shayrana side. Write to us your

experiences in the form of a poem using the phrase

“Pehle Aap” and get a chance to win amazing rewards

along with an exclusive launch event invite.

 Airport Activity

We can have a booth at the airport

which will offer on the spot free
Lucknow guidance for the first timers
coming to Lucknow.
 For Channel Partners
Hum ko samajh ne wale hai “Pehle Aap”

Iss samajhdaari k naam kuch inaam

Our CPs are the first to take the responsibility of understanding us

and our projects. With this communication tone we begin a reward
program or hold an event to felicitate the best performing CP.
 Current work progress videos

“Pehle Aap” nazarein karam farmaayein

Phir tashreef laayein

We can update our database and booked

customers by sending out time to time progress

videos and invite them to come and see it too.

Testimonial videos of residents
living in Omaxe City and R1

Sunye unse, jinhone chuna hume

“Pehle Aapse”
We can post few testimonial videos of our
existing satisfied customers.
 Radio

Hum bane jin parivaaro ki muskaan

Sunyee unki dastaan

We can we even run a testimonial

radio series of our booked customers.
ROUTE 2
Lucknow is no longer considered as Tier-II city now; its urban growth is currently
similar to other metropolitan cities of the same size. Omaxe had seen this scope
of limitless possibilities far back and so has played a major role in shaping this
city’s development. They have been transforming the city since 2005. And now
it’s time to remind people of Lucknow that they are the ones who created
landmark address where there was a barren land once. Omaxe has not only
envisioned the future before its time but it has also delivered the remarkable
projects by fulfilling desires beyond expectations and is now set to create the
same transformation again with Omaxe Metro City.
SERIES 1

FRONT
SERIES 1

BACK
SERIES 1

FRONT
SERIES 1

BACK
SERIES 1

FRONT
SERIES 1

BACK
OUTDOOR

Hoarding 1
OUTDOOR

Hoarding 2
OUTDOOR

Hoarding 3
 Take the onus of delivery

“Congratulations Lulu Mall for choosing to deliver here.

Our experience assures good response”

Congratulate every other project which gets delivered in Lucknow

openly through print and outdoor eg. The upcoming Lulu Mall ,
Vedanta Hospital etc.
 Short Film

Our Tale Of Thirteen Years & Vision Beyond

Make a visionary film of this project with the infra story of how it
followed us wherever we established our landmarks.
 Airport Activity

Create a huge 3d model of phase 1

and an experience walkthrough
The entrance signage will read

Welcome to your tomorrow

Reference Purposes
 Site office Décor

It should be very grand and very

futuristic giving an idea how your
tomorrow will look like. We can keep a
ring road innovative model to let
walk-ins witness the upcoming infra. Site
Board can say, Lucknow’s tomorrow is
being built here!

Reference Purposes
 The Brochure

It should be more like a performance

book where we narrate our vision and
its achievement so far. And then lead
the reader to the future of this city.
 Social Media

Our social can flood with campaign, activities

and polls like:

Where in life you will be tomorrow?

Will children get space to play tomorrow?
Will pollution free space be available
tomorrow?
We can even have people contributing their
view on City's tomorrow as they foresee
Logo Options
Thank You