Evolution of Media

Media Information Literacy

RESEARCHED BY: AVILA, ARNOLD CHRISTIAN B.
ADDITIONAL INFORMATION BY: AVILA, ARNOLD CHRISTIAN B.
ENCODED BY: AVILA, ARNOLD CHRISTIAN B.

NOTE: CONTAINS 2 EXAMPLES IN EACH EVOLUTION OF MEDIA

 TABLE OF CONTENTS

Background………………………………………………………………………… 1

PRE-HISTORIC OR PRE- ELECTRONIC AGE

INDUSTRIAL AGE (1930s-1980s)
(BEFORE 1700s)
Introduction……………………………………………………………………… 11
Introduction………………………………………………………………………… 3 Example of Electronic Age Media…………………………….. 12
Example of Pre-Historic Age Media…………………………… 4
INFORMATION AGE
INDUSTRIAL AGE (1900s-2000s)
(1700s-1930s)
Introduction……………………………………………………………………… 15
Introduction………………………………………………………………………… 7 Example of Information Age Media………………………….. 16
Example of Industrial Age Media………………………………… 8 Bibliography………………………………………………….................... 18

I
The 20th century was witness to the birth of what is
arguably the most popular device in the history of
mankind: the television. More recently, we have all
witnessed (and participated in) the birth of the
Internet, a technology whose potential makes TV
pale into insignificance in comparison (although, it
seems, TV isn't leaving us anytime soon). These are
fast-paced and momentous times we live in. I thought
now would be a good opportunity to take a journey
back through the ages, and to explore the forms of
(and devices for) media and communication
throughout human history.
Pre-Historic or Pre-
Industrial Age (Before
1700s)
Evolution of Media
• People discovered fire,
developed paper from plants,
and forged weapons and tools
with stone, bronze, copper
and iron.
 Acta Diurna in Rome (130 BC)
• Acta Diurna were daily Roman official
notices, a sort of daily gazette, containing an
officially authorized narrative of noteworthy
events at Rome. They were carved on stone
or metal and presented in message boards in
public places like the Forum of Rome. They
were also called simply Acta. In many ways,
they functioned like an early newspaper for
the Roman citizenry.
• It consider as the first newspaper in recorded
history.
 Codex in the Mayan region (5th Century)

• Maya codices (singular codex) are folding books

written by the pre-Columbian Maya civilization in
Maya hieroglyphic script on Mesoamerican bark
paper. The folding books are the products of
professional scribes working under the patronage
of deities such as the Tonsured Maize God and the
Howler Monkey Gods.
• The paper was made from the inner bark of certain
trees, the main being the wild fig tree or amate
(Ficus glabrata).
• Maya paper was more durable and a better writing
surface than papyrus.
Industrial Age
(1700s-1930s)
Evolution of Media
• People used the power of steam,
developed machine tools, established
iron production, and the
manufacturing of various products
(including books through the printing
press).
 Printing press for mass production (19th century)

• A printing press is a device for applying

pressure to an inked surface resting upon a
print medium (such as paper or cloth),
thereby transferring the ink. Typically used
for texts, the invention and spread of the
printing press was one of the most
influential events in the second millennium.
• The size of this machine is compared to the
size of bahay kubo or native houses of the
Philippines
 Telegraph
• It was use in sending information in long
distances. Distress calls in ships are common
information send by the telegraph to the
another telegraph or the recipients.
• The Morse system was adopted as the
international standard in 1865, using a
modified Morse code developed in
Germany. The common distress calls use in
Morse code is C.Q.D. or simply means Come
Quick Danger.
Electronic Age
(1930s-1980s)
Evolution of Media
• The invention of the transistor
ushered in the electronic age.
People harnessed the power of
transistors that led to the
transistor radio, electronic
circuits, and the early
computers. In this age, long
distance communication
became more efficient.
 Transistor Radio
• A transistor radio is a small portable radio receiver
that uses transistor-based circuitry. Following the
invention of the transistor, The Regency TR-1 was
the first commercially manufactured transistor
radio. First sold in 1954, it was a novelty due to
small size and portability; about 150,000 units were
sold despite mediocre performance.in 1954.
Transistor radios are still commonly used as car
radios. Billions of transistor radios are estimated to
have been sold worldwide between the 1950s and
2012.
• It uses AM or Amplitude Modulation and FM or
Frequency Modulation for scanning channels
 Mainframe computers - i.e. IBM 704 (1960)

• The IBM 704, introduced by IBM in 1954, is the first

mass-produced computer with floating-point
arithmetic hardware.[1] The IBM 704 Manual of
operation states:
➢ The type 704 Electronic Data-Processing
Machine is a large-scale, high-speed electronic
calculator controlled by an internally stored
program of the single address type.
• The 704 at that time was thus regarded as "pretty
much the only computer that could handle complex
math."
Information Age
(1900s-2000s)
Evolution of Media
• The Internet paved the way for faster
communication and the creation of the
social network. People advanced the
use of microelectronics with the
invention of personal computers,
mobile devices, and wearable
technology. Moreover, voice, image,
sound and data are digitalized. We are
now living in the information age.
 Search Engines: Google (1996)
• Google LLC is an American multinational
technology company that specializes in
Internet-related services and products, which
include online advertising technologies,
search engine, cloud computing, software,
and hardware. It is considered one of the Big
Four technology companies, alongside
Amazon, Apple, and Facebook.
• Google was founded in September 1998 by
Larry Page and Sergey Brin while they were
Ph.D. students at Stanford University in
California.
 Smart phones
• Smartphones are a class of mobile phones and of multi-purpose
mobile computing devices. They are distinguished from feature
phones by their stronger hardware capabilities and extensive mobile
operating systems, which facilitate wider software, internet (including
web browsing[1] over mobile broadband), and multimedia
functionality (including music, video, cameras, and gaming), alongside
core phone functions such as voice calls and text messaging.
Smartphones typically contain a number of metal–oxide–
semiconductor (MOS) integrated circuit (IC) chips, include various
sensors that can be leveraged by their software (such as a
magnetometer, proximity sensors, barometer, gyroscope, or
accelerometer), and support wireless communications protocols (such
as Bluetooth, Wi-Fi, or satellite navigation).
• Simon Personal Communicator is the first smartphone invented in
recorded history.
BIBLIOGRAPHY
• https://www.sutori.com/story/the-evolution-of-media-through-ages--6cGWXTpGatuEoZQGqwvCjnY2

• file:///C:/Users/Mossman/Desktop/Media%20and%20Information%20Literacy.pdf

• Chisholm, Hugh, ed. (1911). "Acta Diurna". Encyclopædia Britannica. 1 (11th ed.). Cambridge University Press. p. 159.

• Wiedemann, Hans G.; Brzezinka, Klaus-Werner; Witke, Klaus & Lamprecht, Ingolf (May 2007). "Thermal and Raman-spectroscopic analysis of Maya
Blue carrying artefacts, especially fragment IV of the Codex Huamantla". Thermochimica Acta. 456 (1): 56–63. doi:10.1016/j.tca.2007.02.002

• https://www.sutori.com/item/printing-press-for-mass-production-19th-century-a-printing-press-is-a-device-0297

• Samuel F. B. Morse, Examination of the Telegraphic Apparatus and the Processes in Telegraphy, pages 7–8, Philp & Solomons 1869 OCLC 769828711

• Petraglia, Dave (2014-03-05). "Why You Owe Your Smartphone To The Transistor Radio". Thought Catalog.

• Bray, Hiawatha (2014-11-06). "Is Your Smartphone Ready for Radio?". The Boston Globe.

• Smicoe, Robert J. "The Revolution in Your Pocket". Invention & Technology Magazine, Fall 2004, Volume 20, Issue 2. Archived from the original on
2006. Retrieved April 20, 2010.

• "704 Data Processing System". IBM Archives - Exhibits - IBM Mainframes - Mainframes reference room - Mainframes product profiles. IBM.
Retrieved 2016-08-18.

• "IBM Electronic Data-Processing Machines TYPE 704" (PDF). IBM 704 Manual of Operation. International Business Machines Corporation. 1955.
Retrieved 2017-12-28.

• Pesce, Mark (26 Feb 2015). "Assemblers were once people: My aunt did it for NASA". Software - Developer. The Register. Retrieved 2016-08-18.

• Rivas, Teresa. "Ranking The Big Four Tech Stocks: Google Is No. 1, Apple Comes In Last". www.barrons.com. Archived from the original on December
28, 2018. Retrieved December 27, 2018.

• Ritholtz, Barry (October 31, 2017). "The Big Four of Technology". Bloomberg. Archived from the original on June 26, 2019. Retrieved December 27,
2018.

• "A Survey of Techniques for Improving Efficiency of Mobile Web Browsing", CPE, 2018

• https://www.quora.com/Who-invented-the-first-smartphone-What-is-the-evolution-of-the-smartphone
OWNED BY: AVILA ARNOLD CHRSITIAN B.

STUDENT OF 11 HUMSS 5