2014 -2018

Global Card Market

Trends & Forecasts
The Next 5 Years?
Presented by Al Vrancart avrancart@icma.com 2015 ICMA EXPO – 25th Anniversary
Industry Advisor/Founder Emeritus Phoenix, AZ – March 30, 2015
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 Disclaimer & Copyright
ICMA Market Statistics Reports Disclaimer and Copyright

The International Card Manufacturers Association (ICMA) produces its Global Market Statistics Reports for the Card Manufacturing and Personalization & Fulfillment sectors of the Card
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 Regional Markets

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 Contents
Section Presentation Contents

A: Pg 5 to 9 Global Outlook 2015 and Beyond

• Environmental Scan
• Global Growth Rates 2014-2016
• Global Generation Demographics
• Global Payment Preferences

B: Pg 10 to 12 Global Cards Manufactured 2014-2018

• Global – Units & Dollars

C: Pg 13 to 49 Global Cards Manufactured 2014-2018

• 12 Market Segments – Analysis
• 12 Market Segments – Rankings
• US Financial EMV - Forecast
D: Pg 50 to 62 Global Cards Manufactured 2014-2018
• 5 Global Geographic Regions – Units & Dollars
• 5 Global Geographic Regions – CAGR Summary

E: Pg 63 to 67 Global Personalization & Fulfillment 2014-2018

• Global – Units & Dollars
• 5 Global Geographic Regions - 2014

F: Pg 68 to 69 Global Cards and P & F – Total Industry 2014-2018

• Global - Dollars

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Card Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or
This information cannot be reproduced in any way without the expressed written consent of the International Card
the data given here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 4
presented
here. ICMA shall not be liable for any loss or damage directly or indirectly frominuse
this
of report
the data presented in this report.
 Section A
Global Outlook 2015 & Beyond
• Environmental Scan
• Global Growth Rates 2014-2016
• Global Generation Demographics
• Global Payment Preferences

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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 5
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Environmental Scan

Frequently Analyze Your Environment…It can Alter Strategy

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here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Economic Forecast
2014-2016
Growth Rates %
Global 2014 2015 2016
World 3.3 3.5 3.7
Advanced Economies 1.8 2.4 2.4
Emerging & Developing Economies 4.4 4.3 4.7

Countries
China 7.4 6.8 6.3
India 6.9 7.4
Nigeria 6.1 4.8 5.2
USA 2.4 3.6 3.3
UK 2.6 2.7 2.4
Euro Area 0.8 1.2 1.4
Russia 0.6 -3.0 1.0
Source: IMF 1/20/2015 with India revision added
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 List of Generations Chart
Century

Time
Generation Sub - Generations Notable Occurrences
Table

1901 -
Experienced WWII in adulthood
Greatest G.I Generation 1924
Generation 1925 - Experienced WWII in childhood, Civil
Silent Generation 1945 Rights Movement
Boom Generation / 1946 - Space Exploration, First Modern
20th Century

Baby Boomers Hippie 1964 "counterculture"

1965 -
Baby Busters 1980 Experienced Vietnam War / Cold War
Generation X MTV Generation /
Boomerang 1975 -
Generation 1985 Rise of Mass Media / end of the Cold War
Rise of the Information Age / Internet /
Echo Boom 1978 - War on Terror / Iraq War / Rising Gas and
Generation Y (Generation McGuire) 1990 Food Prices
Century
21st

New Silent 1995 - Rise of the Information Age / Internet /

Generation Z Generation 2007 dot com bubble Digital Globalization

Pay Attention to Demographics

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 Global Payment Preferences
46% to 82% of all payment transactions are conducted in Cash, depending on country
Countries Cash Debit Credit Total
Australia 65% 22% 9% 96%
Austria 82% 14% 2% 98%
Canada 53% 25% 19% 97%
France 56% 31% 1% 88%
Germany 82% 13% 2% 97%
Netherlands 52% 41% 1% 95%
USA 46% 26% 19% 91%

Source: Boston Fed 2014 Study

Displacing Cash is the Biggest Challenge for the Payments Industry

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 Section B
Global Cards Manufactured 2014-2018
• Global – Units & Dollars

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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 10
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 Global Cards Manufactured
2014 – 2018
Global Units
40000
37,021
35,750 36,342
34,804 35,105
35000

30000
17,955
19,590
25000 20,906
22,141
23,783
20000 Total
Units
15000 CAGR
1.2%
10000 19,066
16,752
14,844
12,964
5000 11,021
Millions

0
2014 2015 2016 2017 2018

Rati o 2014 2015 2016 2017 2018

Traditional 68% 63% 58% 54% 48% CAGR -5.5%
Smart 32% 37% 42% 46% 52% CAGR 11.6%

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 Global Cards Manufactured
2014 – 2018
Global Dollars
30000

$25,940
25000 $23,480 2,026

$21,346 2,245
20000 $19,191 2,378
$16,984 2,451
2,564
Total
15000 Dollars
23,914 CAGR
21,235 8.8%
10000 18,968
16,740
14,421
5000
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 15% 13% 11% 10% 8% CAGR -4.7%
Smart 85% 87% 89% 90% 92% CAGR 10.6%

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 Section C
Global Cards Manufactured 2014-2018
• 12 Market Segments – Analysis
• 12 Market Segments – Rankings
• US Financial EMV - Forecast

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 Global Cards Manufactured
2014 – 2018
Prepaid Phone Units
9000
8000 7,850
6,950
7000
6,195
6000 5,505
5000 4,855
Total
4000 7,360
6,505 Units
5,795 CAGR
3000 5,146
4,538
-9.2%
2000
1000
Millions

490 445 400 349 317

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 94% 94% 94% 93% 93% CAGR -9.2%
Smart 6% 6% 6% 7% 7% CAGR -8.3%

• Applications: Mobile phone, Pay phone, Internet

• Card Description: Plastic/Paper based, PIN Scratch off or memory chip
• Largest Geographic Markets: MEA, Asia, Latin America
• Future Growth: Declining

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 Global Cards Manufactured
2014 – 2018
Prepaid Phone Dollars
350 $333

300 $296
$265
250 $236
213 $209
200 184
165
146 Total
150 130 Dollars
CAGR
100
-8.9%
120 112
50 100 90 79
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 64% 62% 62% 62% 62% CAGR -9.4%
Smart 36% 38% 38% 38% 38% CAGR -8.0%

• A more severe accelerated decline is possible

• Several alternative technologies are rapidly displacing cards
• Rating:

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 Global Cards Manufactured
2014 – 2018
Sim Mobile Phone Units
7000
6,305
6000 5,925
5,585
5,192 5,310
5000
Total
4000 Units
CAGR
3000
4.0%
2000

1000
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 0% 0% 0% 0% 0% CAGR 0.0%
Smart 100% 100% 100% 100% 100% CAGR 4.0%

• Applications: Mobile phone, Tablets, Other SIM devices

• Card Description: 30 mil. Plastic with chip
• Largest Geographic Markets: Asia, N. America, Europe
• Dominant Global Manufacturers: Gemalto, Oberthur, Morpho, G&D also in Asia: Eastcompeace, Watchdata
• Market Drivers: Fierce MNO competition, Technology, New Devices, Declining chip prices
• Future Growth: Moderate, Embedded SIM threat
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 Global Cards Manufactured
2014 – 2018
SIM Mobile Phone Dollars
9000
$8,010
8000 $7,628
$7,290
7000 $6,976 $7,046

Total
6000
Dollars
5000 CAGR
2.8%
4000

3000

2000
Millions

1000
2014 2015 2016 2017 2018
Ratio 2014 2015 2016 2017 2018
Traditional 0% 0% 0% 0% 0% CAGR 0.0%
Smart 100% 100% 100% 100% 100% CAGR 2.8%

• “75% of smart phones will have an NFC controller chip by 2020”

• “NFC offers retailers better customer retention and loyalty opportunities as well as payments.
However, most retailers remain unclear as to its’ tangible benefits.”
• Rating:

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 Global Cards Manufactured
2014 – 2018
Financial Units
7000

6000 5,781 5,786

5,732
5,402
5,010 1,164
5000 1,779
1,520 Total
2,070 Units
4000 CAGR
2,755
2.9%
3000
4,622
2000 3,953 4,261
3,332

1000 2,255
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 55% 38% 30% 26% 20% CAGR -15.8%
Smart 45% 62% 70% 74% 80% CAGR 15.4%

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 Global Cards Manufactured
2014 – 2018
Financial Units
• Major Brands: VISA, MC, Amex, Union Pay, JCB, Discover, Diners
• Applications: Credit, Debit, Prepaid, ATM/PIN
• Card Description: Traditional magnetic, Smart contact, contactless, dual interface
• Card Unit Ratio: Smart accelerating 2014-2018: 45% to 80% for 15.4% CAGR
• EMV Card Adoption (2014): US>10%, Canada/Caribbean/Latin America: 54.2%,
MEA: 38.9%, Asia Pacific 17.4%, Europe Zone 1 81.6%, Europe Zone 2 24.4%
• Largest Geographic Markets: Asia Pacific, N. America, Europe
• Market Drivers: Debit/Prepaid Growth, EMV penetration in USA and China, Trend
to Contactless and Dual Interface, Declining chip prices, M&A activity, Consumer
demand for security and reliability
• Future Growth: Modest unit growth as traditional magnetic gets displaced by
smart chip. Double digit dollar growth as more expensive smart chip cards
penetrate
• Growth Threat: Technology shift where cards are not required

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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 19
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 Global Cards Manufactured
2014 – 2018
Financial Dollars
7000
$6,028
$5,751
6000 $5,489 290
359
$4,815 405
5000
454
$3,636 Total
4000
577
Dollars
3000
5,392 5,738 CAGR
5,084
4,361 10.6%
2000
3,059
1000
Millions

0
2014 2015 2016 2017 2018
Ratio 2014 2015 2016 2017 2018
Traditional 16% 9% 7% 6% 5% CAGR -12.8%
Smart 84% 91% 93% 94% 95% CAGR 13.4%
• Card Dollar Ratio: Smart accelerating 2014-2018 from 84% to 95% for 13.4% CAGR
• Opportunity: US EMV conversion chip & pin, contactless, dual interface preferred after initial 2015/16 roll out
• Several competing new payment technologies most require a “companion card”
• Everyone does not have a smart phone
• “Consumers aren’t compelled yet to change how they pay.”
• “Payment cards have a long ‘good-bye’”
• Rating:

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 US Cards Manufactured
2014 – 2018
Financial EMV Smart Cards
Millions Units Dollars
2014 225 $310
2015 600 $810
2016 900 $1,170
2017 900 $1,150
2018 875 $1,095
Total 3,500 $4,535
• Initial migration starts with contact cards – 2014, 2015
• Issuer inventory build up – 2016, 2017, 2018
• Contactless/Dual Interface growth driven by consumer demand – 2016, 2017, 2018
• Aggressive marketing campaigns by issuers drives “brand switching”, increasing
demand for more cards – 2017, 2018
• Reissue and replacement of expired cards begin – 2017, 2018
• Regular traditional financial magnetic cards continue to be manufactured in declining
volumes. (not accounted for in this analysis)
Secure Card Manufacturers & Personalisers will be extremely busy!
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 Global Cards Manufactured
2014 – 2018
Gift Cards Units
5000 4,723
4,521
4500 4,322
4,177
4,085
4000
3500 Total
3000 Units
2500 CAGR
2000 2.9%
1500
1000
500
Millions

0
2014 2015 2016 2017 2018
Ratio 2014 2015 2016 2017 2018
Traditional 100% 100% 100% 100% 100% CAGR 2.9%
Smart 0% 0% 0% 0% 0% CAGR 0.0%

• Applications: Retail Gift Cards (closed loop)

• Card Description: 24-30mil. Plastic with mag stripe or barcode and multi color printing
• Largest Geographic Markets: N. America, Europe
• Market Drivers: Adoption/Growth outside N. America and UK
• Future Growth: Moderate – NA/UK; Strong – Asia Pacific

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 Global Cards Manufactured
2014 – 2018
Gift Card Dollars
400
$361
350 $330
$344
$310 $322
300 Total
250 Dollars
CAGR
200 3.1%
150

100

50
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 100% 100% 100% 100% 100% CAGR 3.1%
Smart 0% 0% 0% 0% 0% CAGR 0.0%

• Asia Pacific is exporting gift cards to other regions

• Rating:

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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 23
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 Global Cards Manufactured
2014 – 2018
Gov’t/Health Units
4000
3,612
3500 3,373
3,149
2,936 1,004
3000 2,750 Total
1,314
2500 Units
1,570
1,697
CAGR
2000 1,747 5.6%
1500
2,608
1000 2,059
1,579
1,239
500 1,003
Millions

0
2014 2015 2016 2017 2018
Ratio 2014 2015 2016 2017 2018
Traditional 63% 58% 50% 39% 28% CAGR -10.5%
Smart 37% 42% 50% 61% 72% CAGR 21.1%
• Applications: Government benefits, healthcare, national ID, drivers license, passport card
• Card Description: 30 mil. Plastic with mag stripe and/or chip, some with photo
• Card Unit Ratio: Smart accelerating 2014-2018; 37% to 72% for 21.1% CAGR
• Largest Geographic Markets: Asia Pacific, Europe
• Issuance: Central from card mfr. Bureau, independent bureau or gov’t bureau
• Market Drivers: New card technologies, Security & Fraud, ID Standards, Gov’t programs, Economy and Budgets
• Future Growth: Rapidly Increasing
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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 24
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 Global Cards Manufactured
2014 – 2018
Gov’t/Health Dollars
6000
$4,871
5000
$4,044 420
Total
4000
$3,299 523 Dollars
3000 $2,734 596 CAGR
$2,325 15.9%
618
4,451
2000 609
3,521
2,703
1000 2,116
1,717
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 26% 23% 18% 13% 9% CAGR -7.2%
Smart 74% 77% 82% 87% 91% CAGR 21.0%

• Cards are becoming more durable with additional security layers and are
increasingly more expensive
• Card Dollar Ratio: Smart 2014-2018 moving from 74% to 91% for 21.0% CAGR
• Rating:
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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 25
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Retail & Gas Units
3000
2,800
2,700
2,601
2500 2,371 2,493
1,195 Total
2000 1,373
Units
1,546
1,525 CAGR
1500 1,676
3.4%
1000
1,605
1,327
500 1,055
695 851
Millions

0
2014 2015 2016 2017 2018
Ratio 2014 2015 2016 2017 2018
Traditional 71% 66% 59% 51% 43% CAGR -6.5%
Smart 29% 34% 41% 49% 57% CAGR 18.2%
• Applications: Retail stores, Gas stations
• Card Description: 30 mil. Plastic with mag stripe and/or chip
• Card Unit Ratio: Smart card 2014-2018; 29% to 57% for 18.2% CAGR
• Largest Geographic Markets: N. America, Europe, Asia Pacific
• Market Drivers: Retail Loyalty rewards, Chip conversion
• Future Growth: Moderate

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here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Retail & Gas Dollars
2500 $2,289

$1,993 197
2000 Total
236
$1,686
$1,459
Dollars
1500 260 CAGR
$1,230 277
13.2%
222
1000 2,092
1,757
1,426
1,182
500 1,008
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 18% 19% 15% 12% 9% CAGR -2.4%
Smart 82% 81% 85% 88% 91% CAGR 15.7%

• US EMV liability shift for gas pumps not until October 2017
• Big Box retail supports EMV with store branded cards
• “Payment cards have a long ‘good-bye’”
• Card Dollar Ratio: 2014-2018 Smart cards moving from 82% to 91% for 15.7% CAGR
• Rating:
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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 27
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Transportation Units
3000
2,731
2,557
2500 2,390
2,238
2,093 1,067
2000 1,272 Total
1,333 Units
1500 1,415 CAGR
1,472
5.5%
1000
1,664
1,322
500 1,057
823
621
Millions

0
2014 2015 2016 2017 2018
Ratio 2014 2015 2016 2017 2018
Traditional 70% 63% 56% 50% 39% CAGR -6.2%
Smart 30% 37% 44% 50% 61% CAGR 21.8%
• Applications: Bus, Subway, Train, etc. (closed system)
• Card Description: 20-30 mil. Plastic with mag stripe and/or chip, some reloadable
• Card Unit Ratio: Smart Card 2014-2018:30% to 61% for 21.8% CAGR
• Largest Geographic Markets: N. America, Asia Pacific, Europe
• Market Drivers: Emerging analytics for loyalty programs. Trend to contactless smart card, Trend to open system-VISA/MC
• Future Growth: Increasing – Open system threatens card volume
• Growth Threat: Increasing acceptance of mobile ticketing applications
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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 28
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Transportation Dollars
2000
$1,813
1800
124
1600
$1,464
1400 $1,260 142

1200 156 Total

$1,044
1000 Dollars
$851 179
1,664 CAGR
800 185
1,322
16.3%
600 1,104
400 875
666
200
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 22% 16% 12% 10% 7% CAGR -7.7%
Smart 78% 84% 88% 90% 93% CAGR 20.1%
• Card Dollar Ratio: Smart Card 2014-2018 growing dollars from 78% to 93% for a 20.1% CAGR
• Rating:

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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 29
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Loyalty & Promo Units
2000
1800 1,747 1,737 1,737 1,738 1,745
1600 Total
1400 Units
1200 CAGR
1,367
1000 1,562 1,525 1,476 1,423 0.0%
800
600
400
200 315 378
Millions

185 212 261

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 89% 88% 85% 82% 78% CAGR -2.6%
Smart 11% 12% 15% 18% 22% CAGR 15.4%

• Applications: Rewards for Loyalty, Airlines, Hotels, Car Rental

• Card Description: 20-30mil., mag stripe, barcode, chip
• Market Drivers: Smartphone apps, Virtual cards
• Future Growth: Declining except in Asia Pacific
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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 30
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Loyalty & Promo Dollars
700
$609
600 $536
Total
500 242
$455 Dollars
222 CAGR
400 $352 $361
186
11.6%
300 152 135

200 367
314
269
100 200 226
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 43% 41% 41% 41% 40% CAGR 9.7%
Smart 57% 59% 59% 59% 60% CAGR 12.9%

• Smart cards and Asia Pacific enhancing dollars in an otherwise lackluster segment
which is likely to succumb to various disruptive technologies.
• Rating: Asia Rest of World

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 31
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Blank Cards Units
2000
1800 1,643 1,720
1,582
1600 1,480 1,527

1400
Total
Units
1200
CAGR
1000 1,542
1,530 1,545 3.0%
800 1,480 1,500
600
400
200
Millions

98 178
0 27 52

2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018
Traditional 100% 98% 97% 94% 90% CAGR 0.8%
Smart 0% 2% 3% 6% 10% CAGR 45.8%

• Applications: Imaging printers for ID cards and various other cards

• Card Description: 30mil. White plastic with or without mag stripe and/or chip
• Card Unit Ratio: In 2018 10% of blank cards will have chips
• Largest Geographic Markets: N. America, Europe
• Market Drivers: Instant Issue, One up Printers, Smart chip inlays
• Future Growth: Modestly Increasing
This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 32
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Blank Cards Dollars
160
$142
140
120 $108
Total
64
100 $88 Dollars
$77 CAGR
80 64
$61 18.4%
60 63
62
40 78
61
20 44
Millions

25
15
0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 100% 80% 72% 59% 45% CAGR 1.0%
Smart 0% 20% 28% 41% 55% CAGR 39.1%

• Card Dollar Ratio: 2014-2018 from 0% to 55%

• Rating:

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 33
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Access Control Units
1800
1,647
1600 1,523
1,404
1400 1,302 Total
539
1,205
1200 651 Units
1000 729 CAGR
783
800 810 6.4%
600
1,055
400 872
675
519
200 395
Millions

0
2014 2015 2016 2017 2018
Ratio 2014 2015 2016 2017 2018
Traditional 67% 60% 52% 43% 33% CAGR -7.8%
Smart 33% 40% 48% 57% 67% CAGR 21.7%
• Applications: Company ID Badges, Door Access, Security access
• Card Description: 30mil. Plastic with mag stripe, some with chip and photo
• Card Unit Ratio: Smart Card 2014-2018; 33% to 67% for 21.7% CAGR
• Largest Geographic Markets: N. America, Asia Pacific, Europe
• Market Drivers: Security demands, New technologies
• Future Growth: Rapidly Increasing
• Threat: Mobile apps from large hotel chains
This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 34
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Access Control Dollars
1200 $1,135
80
1000 $947
Total
98
800 $782 Dollars
$654 107 CAGR
600 $550 15.6%
118
1,055
123
400 849
675
536
200 427
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 22% 18% 14% 10% 7% CAGR -8.2%
Smart 78% 82% 86% 90% 93% CAGR 19.8%

• Card Dollar Ratio: 2014-2018 Smart Card growing from 78% to 93% for 19.8 CAGR
• Rating:

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 35
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
ID/Membership Units
800
729 725 727 731 734
700
600
Total
500 Units
400 CAGR
0.1%
300
200
100
Millions

0
2014 2015 2016 2017 2018
Ratio 2014 2015 2016 2017 2018
Traditional 100% 100% 100% 100% 100% CAGR 0.1%
Smart 0% 0% 0% 0% 0% CAGR 0.0%

• Applications: Club and Association membership

• Card Description: 20-30mil. Plastic with or without mag stripe or barcode, some photos
• Card Type Ratio: 100% Traditional
• Largest Geographic Markets: N. America, Europe
• Future Growth: Declining
• Rating:
This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 36
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
ID/Membership Dollars
100
$86 $88
$85 $85 $84

75
Total
Dollars
CAGR
50
0.7%

25
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 100% 100% 100% 100% 100% CAGR 0.7%
Smart 0% 0% 0% 0% 0% CAGR 0.0%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 37
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Other Units
400
363
350 345
326
308 82 Total
300 292 94
99 Units
250 102
107 CAGR
200 4.4%
150 281
251
206 227
100 185
50
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 37% 33% 30% 27% 23% CAGR -5.2%
Smart 63% 67% 70% 73% 77% CAGR 8.7%
• Applications: Miscellaneous, Non Financial Secure, Pay TV, College Campus, Ticketing
• Card Description: 30mil. Plastic with mag stripe and/or chip
• Card Unit Ratio: Smart Card 2014-2018; 63% to 77% for 8.7% CAGR
• Largest Geographic Markets: N. America, Europe
• Future Growth: Modest
• Rating:
This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 38
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 – 2018
Other Dollars
400 $363
$343 23
350 $318 25
$298
26
Total
300 $275
27 Dollars
27 CAGR
250
5.7%
200
352
318
150 292
271
248
100

50
Millions

0
2014 2015 2016 2017 2018

Ratio 2014 2015 2016 2017 2018

Traditional 10% 9% 8% 7% 6% CAGR -3.2%
Smart 90% 91% 92% 93% 94% CAGR 7.3%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 39
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014 Market Segment Analysis
Millions of Cards - Units
8000 7850
*34.8 Billion Global
7000 Cards Manufactured
6000
5192
1.0% increase from 2013
5010 Access Control 600 million unit
5000
4085
increase adjustment over 2013
4000

3000 2750
2371
2093
1747
2000 1480
1205
729
1000 292

*
This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report. 40
 Global Cards Manufactured
2014 Market Segment Analysis
Millions of Dollars
$7,000 $6,976
$17.0 Billion Dollar Value
$6,000
Global Cards Manufactured
*5.6% increase from 2013
$5,000
*Access Control $200 million
increase adjustment over 2013
$4,000 $3,636

$3,000
$2,325

$2,000
$1,230
$851
$1,000 $550
$352 $333 $310 $275
$85 $61
$0

*
This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 41
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2015 Market Segment Analysis
Millions of Cards - Units
6,950
7,000 35.1 Billion Global Cards
Manufactured
6,000
5,402 5,310
5,000
0.09% increase from 2014
4,177
4,000

2,936
3,000 2,493
2,238
2,000 1,737
1,527
1,302
1,000 725
308

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report. 42
 Global Cards Manufactured
2015 Market Segment Analysis
Millions of Dollars
$8,000
$19.2 Billion Dollar Value
$7,046
$7,000 Global Cards Manufactured
$6,000 12.94% increase from 2014

$5,000 $4,815

$4,000

$3,000 $2,734

$2,000 $1,459
$1,044
$1,000 $654
$361 $322 $298 $296
$85 $77
$0

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 43
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2016 Market Segment Analysis
Millions of Cards - Units
7,000
35.7 Billion Global Cards
6,195
6,000 5,732
Manufactured
5,585

5,000 1.71% increase from 2015

4,322
4,000
3,149
3,000 2,601
2,390

2,000 1,737 1,582

1,404

1,000 727
326

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report. 44
 Global Cards Manufactured
2016 Market Segment Analysis
Millions of Dollars
$8,000
$7,290
$21.3 Billion Dollar Value
$7,000 Global Cards Manufactured
$6,000
$5,489
10.94% increase from 2015

$5,000

$4,000
$3,299
$3,000

$2,000 $1,686
$1,260
$782
$1,000 $455 $330 $318 $265 $88 $84
$0

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 45
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2017 Market Segment Analysis
Millions of Cards - Units
6000 5,925 5,781
5,505 36.3 Billion Global Cards
Manufactured
5000
4,521
1.68% increase from 2016
4000
3,373

3000 2,700 2,557

2000 1,738 1,643 1,523

1000 731
345

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report. 46
 Global Cards Manufactured
2017 Market Segment Analysis
Millions of Dollars
$8,000 $7,628 $23.5 Billion Dollar Value
$7,000 Global Cards Manufactured
$6,000 $5,751 10.33% increase from 2016

$5,000
$4,044
$4,000

$3,000
$1,993
$2,000 $1,464
$947
$1,000 $536 $344 $343 $236 $108 $86
$0

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 47
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2018 Market Segment Analysis
Millions of Cards - Units
7,000
6,305
37.0 Billion Global Cards
6,000 5,786 Manufactured

5,000 4,855 4,723 1.93% increase from 2017

4,000 3,612

3,000 2,800 2,731

2,000 1,745 1,720 1,647

1,000 734
363

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report. 48
 Global Cards Manufactured
2018 Market Segment Analysis
Millions of Dollars
$9,000
$25.9 Billion Dollar Value
$8,010
$8,000 Global Cards Manufactured
$7,000
10.21% increase from 2017
$6,028
$6,000
$4,871
$5,000

$4,000

$3,000 $2,299
$1,813
$2,000
$1,135
$1,000 $609
$375 $361 $209 $142 $88
$0

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 49
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Section D
Global Cards Manufactured 2014-2018
• 5 Geographic Regions – Units & Dollars
• 5 Geographic Regions – CAGR Summary

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 50
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014
Geographic Regions Units
18000

16000

14000 12,850

12000

10000 9,218
7,205
8000
5,763
6000 4,803
8,018
4000 2,936

5,645 2,170
4,443
2000 1,181
2,827
1,200 989
Millions

0 360

Asia Pacific N. America Europe MEA Latin America

Ratio AP NA Euro MEA LA

Traditional 56% 87% 51% 92% 54%
Smart 44% 13% 49% 8% 46%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 51
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014
Geographic Regions Dollars
14000

12000

10000

$7,640
8000
985

6000
$4,299

4000 359
6,655 $2,651
$1,607
2000 872 3,940
$788 161
1,779 87 1,446
Millions

601
0
Asia Pacific N. America Europe MEA Latin America

Ratio AP NA Euro MEA LA

Traditional 15% 33% 8% 24% 10%
Smart 85% 67% 92% 76% 90%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 52
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2015
Geographic Regions Units
18000

16000
13,464
14000

12000

10000 6,625 9,334

8000
5,777
6000
7,679
4,346
2,795
4000
6,839 2,184
3,933
2000 1,111
2,982
1,655 1,073
Millions

0 413

Asia Pacific N. America Europe MEA Latin America

Ratio AP NA Euro MEA LA

Traditional 49% 82% 48% 90% 51%
Smart 51% 18% 52% 10% 49%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 53
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2015
Geographic Regions Dollars
14000

12000

10000
$8,905
872
8000

6000
$4,492
353
4000 8,033 $3,253

912 $1,698
2000 4,139
$843 156
2,341
171 1,542
Millions

672
0
Asia Pacific N. America Europe MEA Latin America

Ratio AP NA Euro MEA LA

Traditional 10% 27% 8% 20% 9%
Smart 90% 73% 92% 80% 91%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 54
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2016
Geographic Regions Units
18000

16000
14,244

14000

12000
6,380
9,506
10000

8000
5,821
6000 7,327
3,978
2,659
4000 7,864
2,201
2000 3,499
3,162 1,040
2,179
1,161
Millions

0 479

Asia Pacific N. America Europe MEA Latin America

Ratio AP NA Euro MEA LA

Traditional 45% 77% 46% 88% 47%
Smart 55% 23% 54% 12% 53%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 55
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2016
Geographic Regions Dollars
14000

12000
$10,031
10000
823

8000

6000
$4,703
9,208 $3,873 340
4000
867
$1,816
2000 4,363
3,006 $923 147
158 1,669
765
Millions

0
Asia Pacific N. America Europe MEA Latin America

Ratio AP NA Euro MEA LA

Traditional 8% 22% 7% 17% 8%
Smart 92% 78% 93% 83% 92%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 56
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2017
Geographic Regions Units
18000
15,125
16000

14000

12000 6,050

10000 9,403

8000
5,916
6000 6,911
9,075 2,519 3,662
4000
2,236
2000 3,120 964
3,397
2,492
1,272
Millions

0 542

Asia Pacific N. America Europe MEA Latin America

Ratio AP NA Euro MEA LA

Traditional 40% 73% 43% 85% 43%
Smart 60% 27% 57% 15% 57%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 57
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2017
Geographic Regions Dollars
14000

12000 $11,350
737
10000

8000

6000 $4,955
10,613 $4,209
322
4000 816
$1,962
4,633
2000 3,393
$1,001 140
146 1,822
855
Millions

0
Asia Pacific N. America Europe MEA Latin America

Ratio AP NA Euro MEA LA

Traditional 6% 19% 6% 15% 7%
Smart 94% 81% 94% 85% 93%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 58
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2018
Geographic Regions Units
18000
16,065
16000

14000
5,625
12000

10000 9,270

8000
6,033
6000 6,346
10,440 2,323 3,379
4000
2,276
2000 3,710 2,762 896
2,924
1,380
Millions

0 617

Asia Pacific N. America Europe MEA Latin America

Ratio AP NA Euro MEA LA

Traditional 35% 68% 38% 82% 39%
Smart 65% 32% 62% 18% 61%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 59
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2018
Geographic Regions Dollars
14000
$12,747
627
12000

10000

8000

$5,374
6000 12,120
$4,622 297

4000 730

$2,108
5,077
2000 3,892 $1,089 131
133 1,977
956
Millions

0
Asia Pacific N. America Europe MEA Latin America

Ratio AP NA Euro MEA LA

Traditional 5% 16% 5% 12% 6%
Smart 95% 84% 95% 88% 92%

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 60
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014-2018
CAGR Geographic Region
Units Dollars

11.8%
4.6%
Asia Pacific North America

1.0% 10.8%
Latin America Asia Pacific

0.9% 6.7%
Europe MEA

0.1% 5.6%
North America Latin America

-6.8% 4.6%
MEA Europe

1.2% 8.80%
Global Global

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 61
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards Manufactured
2014-2018
CAGR Geographic Region

REGION Units / Dollars Traditional Smart TOTAL

Units -4.8% 13.1% 4.6%
Asia Pacific
$ -8.6% 12.7% 10.8%
Units -4.6% 19.5% 0.4%
N. America
$ -3.5% 17.0% 11.8%
Units -4.6% 5.6% 0.9%
Europe
$ -3.7% 5.2% 4.6%
Units -9.1% 11.4% -6.8%
MEA
$ -6.6% 9.7% 6.7%
Units -5.4% 6.9% 1.0%
Latin America
$ -4.0% 6.5% 5.6%
Units -5.5% 11.6% 1.2%
Global
$ -4.7% 10.6% 8.8%
This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 62
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Section E
Global Personalisation & Fulfillment 2014-2018
• Global – Units & Dollars
• 5 Global Geographic Regions (2014)

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 63
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Personalisation & Fulfillment
2014-2018
Units
35000
32,400
31,250 31,775
30,370 30,675
30000

25000

Unit
20000 CAGR
1.3%
15000

10000

5000
Millions

0
2014 2015 2016 2017 2018

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Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 64
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Personalisation & Fulfillment
2014-2018
Dollars
12000

$10,575

10000 $9,588

$8,677

8000 $7,817

$6,918 Dollar
CAGR
6000 8.9%

4000

2000
Millions

0
2014 2015 2016 2017 2018

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 65
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Personalisation & Fulfillment
2014
Geographic Units
12000
11,140

10000

8000
7,500

6000
5,107
4,745

4000

1,878
2000
Millions

0
Asia Pacific North America Europe MEA Latin America

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 66
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Personalisation & Fulfillment
2014
Geographic Regions Dollars
2500

$2,123 $2,150

2000
$1,767

1500

1000

$563

500
$298
Millions

0
Asia Pacific North America Europe MEA Latin America

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 67
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Section F
Global Cards and P & F Total Industry 2014-2018
• Global – Dollars

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 68
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.
 Global Cards & Personalisation/Fulfillment
2014-2018
Dollars
40000
$36,515

35000 $33,068
$30,023
30000
$27,008
$23,902
25000
25,940 Dollar
23,480
20000 21,346
CAGR
19,191 8.84%
15000 16,984

10000

5000 9588 10575

7817 8677
6918

0
2014 2015 2016 2017 2018

CARDS Perso/Fulfill

The Card Industry is Alive and Well!

This information cannot be reproduced in any way without the expressed written consent of the International Card
Manufacturers Association (ICMA). ICMA gives no indemnity as to the correctness of the information or the data given 69
here. ICMA shall not be liable for any loss or damage directly or indirectly from use of the data presented in this report.