Independent University, Bangladesh

Assignment no: 1
Case Study on Twitter

Course-MBA-550 (Strategic Management)

Section-02

Submitted by

Farzana Rubaya

ID-1821224

Date: 01-07-21
Question 1: Why is Twitter Struggling? What role do industry and firm effect play here?

Answer: Twitter is suffering due to numerous motives however one of the key motives aren't
adapting to trends, advert overkill and personalized advert's killing the consumer experience.
Some different purpose those are which includes Twitter didn’t replace their offerings for
consumer makes use of however their largest opponents Facebook replace their provider as some
distance as consumer necessities continuously. They did not sell them due to twitter lack of
information approximately promotion. Twitter simplest lets in simplest a hundred and forty
quick traits message machine with simplest connect public photo and films as a end result public
are demotivated to apply twitter due to public don’t explicit themselves to jot down sufficient in
twitter. In that case their new consumer couldn’t discern out a way to write in twitter. Twitter has
loss of constant assist strategy. As an end result, it creates a spoil in imposing a plan that is
capable of preserve the enterprise the blessings over comparable corporations and finally they
have got the insanely excessive barrier of entity.

Social aspect is fundamental critical a part of existence of human existence, it’s now no longer
best critical for non-public existence however additionally critical it for enterprise purpose.
Present time human beings are wanted to speak with their pals, own circle of relatives members,
and different human beings round the arena in social aspect. But twitter have mass
communication system to speak with them as a end result human beings aren't locating out their
understanding man or woman effortlessly in order that human beings are demotivated to apply
twitter. On the opposite hand, Facebook seek engine is so excessive human beings are
effortlessly locating their pals effortlessly who're meet in years in the past in bodily and those are
effortlessly makes use of to this gadget in order that human beings are tons extra appeal to to
makes use of Facebook. on the opposite hand, twitter there are a few superstars and superstar
who've hundreds of thousands of fanatics however majority of human beings doesn’t care what
kitty Perry do in ultimate night time so the distance among consumer and company, in order that
human beings are demotivated to apply twitter in switching to apply different social aspect
developing very speedy like Facebook, WhatsApp, those function play right here switching
customers twitter to different social media aspect this consequences play right here enterprise
and firm.
Question 2: What grade would you give Dick Costolo, Twitter’s CEO from 2010 to 2015?
Support your decision with specifics. Also, list some of his leadership strengths and
weaknesses. What recommendations would you have for the new Twitter CEO to be a
more effective strategic leader?

Answer: I might provide Dick Costolo grade C and it's miles due to the fact while Twitter began
out with three hundred million energetic customers round the arena their percentage charge
extended from $26 in its IPO to over $seventy three in few weeks”. The commercial enterprise
deteriorated regularly in 1/2 of over the following 12 months D. Costolo become capable of take
the commercial enterprise public but, in my opinion, unsuccessful to live it suitable so the
decision in inventory charge to beneath the IPO charge after one 12 months. He became
efficaciously pressured to renounce because of Twitter’s loss of person and sales growth.
Costolo's power has been his willingness to start a corporation. He became a detaching chief who
become modern in the term of Twitter. Great startup chief, and were given Twitter off the
bottom. Costolo's weak spot has been the power to truly receive the challenge. Sudden shifts in
technique categorized him as inconclusive couldn’t shape his mind. Ultimately ran it into the
bottom.
My recommendation might be for the brand new CEO of Twitter is to create the company's
desires clean and solid. CFO has a longtime product and additionally be solid with his/her
strategy. Also survey the Social marketplace and what purchaser real in today’s global and
adjustments the antique fashion to new fashion take demanding situations to any type of
adjustments in fashion adjustments, in the event that they do it, I assume the brand new CEO
have become extra powerful Strategic Leader.

Question 3: Why is a good strategy so important, especially at high-tech startups like

Twitter? Why is crafting a good strategy at Twitter so difficult? What are some of the
pitfalls that a CEO of a company such as Twitter needs to watch out for when crafting and
implementing a strategy?

Answer: Good method is vital for obtain the corporation purpose successfully. Basically a
terrific method isn't most effective for increase and sales however additionally it degree
sustainability run in problems in lengthy run, a terrific method is vital in particular at high-tech
starts-up like twitter as it facilitates to tech enterprise and companies to take the a few project as
different companies in crafting and put in force techniques like hastily modifications client
possibilities innovation new thoughts and follow it technological skills important enterprise
skillsets and aggressive actions. But twitter didn’t any modifications alternatively different
aspect of social apps snap chat, Facebook and it’s messaging carrier device what’s app and
different take demanding situations to audience and growing customers, however twitter now no
longer pass for any modifications and twitter account most effective a hundred and fifty phrases
with connect video and photograph in order that humans are can’t explicit to themselves to
written extensively in order that customers of twitter demotivated to apply twitter in order that
every day twitter have become extra tough crafting a terrific method.

While imposing a method twitter should have an item and unique purpose. The item and purpose
which can be should be clean for all personnel paintings in twitter, twitter want to revolutionary
and electricity control crew to investigate the competition and additionally pick out what real
humans need in destiny that need to be centered on enhance their apps and turning in super client
experience. If that put in force modifications occurred in twitter, twitter might be conquer pitfalls
and aggressive benefit and flip round speedy I assume so.

Question 4: Apply the three-step process for developing a good strategy outlined above
(diagnose the competitive challenge, derive a guiding policy, and implement a set of
coherent actions) to Twitter’s situation today. Which recommendations would you have for
Twitter to outperform its competitors in the future?

Answer: Three step manner for growing an excellent approach such as:

1. Diagnose the competitive challenge: Twitter's finest strategic undertaking is to develop its
person base to come to be greater vital for on line advertisers. Twitter is visible via way of means
of advertisers as a wonderful section function. Companies are moving the majority in their
virtual advert bucks greater to Facebook and Google than to Twitter.

2. Derive a Guiding Policy: Acting at the pc programmer of Twitter. Making things easier for
consumers like the signing process and usage. Make the method of signing up and using the
services easier. Wipe out to proactive material. Explaining to a broader audience the usually
quickly conventions on Twitter.
3. Implement a set of coherent Actions: The imposing frame ought to make regulations
transparent. Decisions ought to be accomplished ethically is likewise confronted with discontent
many of the workers. Strengthening approach with right schooling and capital investment.

My advice to twitter attempts to stand new demanding situations and adjustments the vintage
device to customers regularly device, and make it modern and absolutely replace new features. If
the brand new CEO Jack Dorsey will consciousness on product adjustments in addition to create
new innovation, and make it person regularly apps in order that twitter outperform its competitor
within side the future.