MKT501 - Assignment No.

02
Semester: Fall 2020 Submission Date: 30-01-
Student ID: MC190405830 2020

SOLUTION:

Requirement No. 01:

As per the provided scenario, identify the types of price discrimination strategies
followed by company A, B and C (simply name the strategy against the company;
no details required): (9 marks)
a. Company A _______________________
b. Company B _______________________
c. Company C _______________________

Answer:

Sr. no. Companies The type of price discrimination strategy being followed

a. Company A Second degree price discrimination

b. Company B Third degree price discrimination

c. Company C First degree price discrimination

Requirement No. 02:

Identify the particular quadrant of BCG matrix in which Company A, B and C fall
(simply name the quadrant, no details required). (6 marks)
a. Company A _______________________
b. Company B _______________________
c. Company C _______________________

Answer:

Sr. no. Companies The quadrant of BCG matrix in which Company falls

a. Company A Stars

b. Company B Cash Cows

 MKT501 - Assignment No. 02
Semester: Fall 2020 Submission Date: 30-01-
Student ID: MC190405830 2020

c. Company C Question marks or Problem children