The business plan according to Alexander Osterwalder

(from his book Business Model Generation)

• Executive summary
• The team
• The business model
o Vision, Mission and values
o How the business model works
o Value proposition
o Target Market
o Marketing Plan
o Key resources and activities
• Financial analysis
o Breakeven analysis
o Sales scenarios
o Capital spending
o Operating costs
o Funding requirements
• External environment
o The economy
o Market Analysis
o Competitive edvantages of your business model
• Implementation roadmap
o Projects
o Milestones
o Roadmap
• Risk analysis
o Limiting factors and obstacles
o critical success factors
o Risks and countermeasures
• Conclusion