AP09-EV04- FORMATO BRIEF - CAMPAÑA PUBLICITARIA EN INGLÉS

APRENDIZ:

LEONARDO ANTONIO GOMEZ PEÑA

SERVICIO NACIONAL DE APRENDIZAJE

TECNOLOGIA EN GESTIÓN DE MERCADOS

BUCARAMANGA-SANTANDER

2021
Escuche la publicidad radial en la sección “Let’s listen”. Después de escucharla conteste las
preguntas de comprensión. Pegue una captura de pantalla en cada respuesta correcta en el
documento.
Descargue el material “Guidelines for creating an advertising campaign”, ubicado en la sección
“Let’s listen”. Escriba una publicidad radial de una compañía X y preséntela de manera oral en la
sesión virtual (encuentro sincrónico) “Creative Brief”, habilitada y programada por el instructor.
La publicidad debe durar dos minutos como máximo.

We are number one in Technology and Innovation, we are MEIS SAS. We offer you a wide variety
of IT consulting and technology solutions for SMEs and business organizations under the
management guidelines of each company, market demands and IT government. We also have the
most varied range of experiences in general, find us at CARRERA 42D1 A 40 in the city of
BARRANQUILLA, ATLANTICO. MEIS SAS the best in technological solutions

En la sección “Let’s write”, descargue las instrucciones para elaborar una campaña publicitaria
(Radial, de televisión o promocional) y el diligenciamiento de un brief. Agregue el brief
diligenciado en este documento y envíe la publicidad en el formato de su preferencia al
instructor.

COMPANY COMPANY INFORMATION

INFORMATION
Name of the company: Meis SAS
Trade’s name: a benchmark company in innovation and
company’s activity: technological development, providing
solutions to a number of SMEs and large
organizations.
COMPANY HISTORY
History of the company in detail Its founder Renier had a vision at the
Advertising has been traditionally done? beginning of his career: to transform
companies through technology. After years of
working and gaining experience, he concluded
that companies needed to strengthen their IT
systems to improve their operational
performance and be better prepared for
global challenges. This is how MEIS was born
in 2016, a company focused 100% on business
technological transformation. during the
market, a study has been developed to
identify the market niches. Conducting chain
marketing processes evolving and beginning to
expand its portfolio of products and services
nationally and internationally, implementing
new solutions and partnerships with other
technology partners to expand demand.
What kind of advertising and what issues Thinking about the global impact, the
were addressed? company changes its corporate image to

What were the objectives of previous
campaigns?
What are the characteristics of your product
or service?
What is the current position of your product
in the market?
THE PRODUCT OR SERVICE
Description of the product or service
target its target market, POP advertising,
spoken and written. There were economic
problems, due to the cost of radio and press
guidelines, the competition has advertising in
television, which makes it a problem for MEIS
SAS because do not have enough resources to
get program on television, which makes a
problem for the company.
The objectives were advertising the product
to people and places that were not impact on
product launch, plant the product, seeks to
gain acceptance between people adverse to
technology and digital transformation.
Among the contributions provided to our
clients, the following stand out: Cloud
platform security, improvement in automation
and protection of servers, adaptation of the
teleworking system, among others.
Since 2018, new solutions and partnerships
with other technology partners have been
implemented to expand demand. New
collaborators also join the team in 2020
demand, challenges and opportunities
increase. We continue working for you.
MEIS SAS within its wide range of services
presents the following information about one
of its most important Service Name Training
and in-house training
Characteristics of the Online Non-Formal
Education Service in the management of
information network software tools, especially
the Microsoft Windows Server program.
Specialized technical advice.
Type of Service Non-formal Education
Certificate to be awarded A certificate of
participation in the courses described above is
issued.
Hours Load 20 hours Virtual Learning Modality
Courses Participants: Minimum 20 People
Business tutorials: 10 people
Objective: Train IT Network administrators in
the management of native Microsoft Server
tools, applied in the processes of information
systems administration and generating spaces
 for reflection on this work, as well as updating
in technological advances, access to the
information and adherence to ethics in the
work of IT systems administrator
Aimed at Companies with systems
infrastructure. Server Administrators,
Freelance Systems Engineers, Professionals
and Students of IT Technology Branch
Managers of Organizations
Requirements: Management of computer and
communication tools. Access to technological
tools for virtual training.
Costs Monthly Membership Cost $ 60,000 +
VAT COP
we are registered with
the industry and commerce superintelligence
who guarantee the quality of the product.
The monitoring plan helps us to carry out
constant verifications that the implementation
advances as planned.
In the life cycle we have monitoring,
evaluation, and control processes
continuously compare the real performance
with the project implementation plan
(variation analysis). If variation is found, we
must analyze its cause, identify possible
corrective actions, and implement the changes
to realign the model (the plan to implement
the project) with the reality of the project
context. The benefits that our clients have
would be the following:
• Excellent quality
• Good service and customer service.
• Economy for the consumer pocket.
SWOT MATRIX (STRENGTHS,
WEAKNESSES, OPPORTUNITIES
AND THREATS)
Weaknesses (they are internal to the 1. Modern operational problems.
company) 2. Inability to capitalize on strategy
changes.
3. Entry prices too high.

Opportunities (they are external, what the 1. Geographic location

sale opportunities are) 2. Modernity in services
3. Technology update

Strengths (they are internal )
Threats (they are external )
BUDGET
It’s the money assigned to the project.
CONSUMER/TARGET AUDIENCE
Describe to consumers:
COMPETITION/POSITIONING
Describe the type of competition your
product or service has:
• Direct
• Hint
• Main Competition
PROJECT OBJECTIVES
Describe the goal to be achieved in your
project.
4. Affordable products
5. Technological needs of companies
1. Location of the company
2. Knowledge in technical services
3. Wide coverage with service to the
whole country
4. Wide portfolio of solutions applicable
to different types of companies
5. Best prices
1. Competition with similar products
2. Similar services with lower prices
3. Slow growth in the market
4. customer dissatisfaction
5. increasingly demanding customers
6. Shortage of specialists
The money assigned to the project is $
280,000,000, own contributions and bank
financing.
without number of SMEs and large
organizations.
Companies with systems infrastructure.
Server administrators, independent systems
engineers, Professionals, and IT technology
students
Organization Managers
Our offer will be fully identified by DIRECT
COMPETITION because there are many
companies in the market that work in the
production or distribution of products and
services like those that our company offers,
placing the market in a free competition
situation. We must see that this sector of
products and services of technological
solutions and innovation is determined by
quality, price, and good customer service.
Generate a digital transformation in all
Colombian companies through professional
expertise and cutting-edge solutions.
 MARKET RESEARCH
Explain the market research you have made
in your project: which are the latest changes
of consumers and the target public?
SCHEDULE
Include the distribution channels for the
products of your project:
A field investigation was carried out in which
the quantitative data were used, the research
approach is correlational and explanatory of
correlational research because it offers
predictions, explains the relationship between
the variables that directly influence the
application of merchandising and quantify the
relationships between the same variables. On
In addition, the explanatory determines the
causes of the phenomena, that is, the
perspective of customers towards the
image of MEIS SAS, In the market research
carried out to analyze the economic-social
situation of MEIS SAS. To the question, what
additional services would you like MEIS SAS to
offer? 78.6% of those surveyed would like the
company to provide education and training
services, which allows us to infer that
customer see in the company the potential to
address this service in specialized areas of
systems administration, due to the proximity
and the confidence that comes from providing
the service on the job site. In this context, the
possibility of exploring the sector of business
and personalized training at convenience
arises. In addition, 64% of the respondents
find it important to develop technical skills in
Server Administration and Cloud Server
Administration. These trainings will be in
virtual mode with tutoring by professionals in
the systems area
Identify and establish the distribution channels
of the services offered by the MEIS SAS
company through effective communication,
stipulating strategies for the communication
mix, with advertising directed at the target
segment, which contains a great informative
capacity and persuasive force, where the
information travel with clarity, truthfulness,
precision and punctuality, where there is a
company-client relationship.
Developing a strategy of Multiplicity of
channels through Multiple distribution, and a
 communication strategy in the distribution of
Mixed type, mix pull and push.
This strategy will be based on the company's
sales force, who will be constantly trained due
to the fundamental role they play, and will
also be supported by an efficient order
request process and service delivery to
intermediaries, meeting the agreed times. ,
formality in the provision of services.

En la sección “Vocabulary” aparee la palabra en inglés con el concepto correcto. Tome capturas
de pantalla de cada grupo de palabras correctamente ubicadas y agréguelas al documento.