Ride Sharing Apps popularity in Vietnam

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 Overview
Riding sharing market is still attractive to
players after Uber leave South East Asian
market. Many ride sharing apps (local and
foreign) are launched for filling in Uber space
and competing to Grab in Vietnam market.
This survey is conducted to evaluate the
awareness of certain Ride hailing apps
among Vietnamese and show the
comparison of Grab and other apps.

The survey was conducted to over 300 male

and female among 20 – 39 years old in HCM
and Hanoi, who use ride sharing apps.
Key players in Vietnam market
Grab is launched in Vietnam on Feb, 2014. After merged with Uber in 2018, Grab
becomes No.1 Ride hailing app in Vietnam market.

Go-Viet is a partner of Go-Jek - Technology start up in Indonesia. Go-Viet started

Go-Bike service in HCM city on June and Hanoi on Sept, 2018.

VATO is invested by Phuong Trang transport company on April 2018. With VATO,
customers can bargain with driver in peak hours.

FASTGO is developed by Vietnamese and provide service in Hanoi on June and

HCM on August, 2018.

XELO is developed by Skysoft – a Technology company and launched on May

2018. Xelo combine between E-booking bike/car and traditional booking taxi.

ABER – Local brand – is launched on June 2018. Aber aimed to recruit old Uber,
Grab driver with well paid and bring good experience to customers.
Highlight
Brand recognition Most popular service
99%
8%
67%

16%

Grab Go-Viet VATO 92%

Grab Go-Viet

Information source Rooms for improvement

77% 72%
63% 65%
45% 41% 37% 45%
31%
For Grab... For Go-Viet...
“No extra fees on peak “More area coverage”
Grab Go-Viet VATO hours”
Colleagues Ads on internet Family/ Friends
 Ride sharing service recognition
99% 99% 99% 99% 99%

75% 73%
67%
62% 60%

24% 25%
21% 19%19%
16%14%14% 14% 15%
12%11% 9% 10%
8% 7% 6%
5% 4% 3%

Total Male Female HCM Hanoi

Grab Go-Viet VATO Fast go Aber Xelo

Grab is recognized almost everyone, while Go-Viet recognition is more than

60% despite of their recent launch
Q: Which ride sharing apps have you ever known? N=300
 Ride sharing service in use
98%
92%

29%

8% 6% 6% 4%
0% 0% 0% 1% 0%

Grab Go-Viet VATO Aber Fast go Xelo

Have used Use the most

After Uber is gone, Grab is dominant in the market. 8% already user Go-Viet
the most
Q: Which ride-sharing services have you used in P3M? / Which ride-sharing service do you use most often within P3M?
 Information source

Grab Go-Viet VATO Fastgo Aber

N=298 N=200 N=49 N=44 N=44
Colleagues 77% 72% 65% 75% 75%
Ads on internet 63% 41% 45% 36% 39%
Family/ Friends 45% 37% 31% 43% 41%
Ads on printed 41% 39% 16% 34% 43%
Out-of-home Ads 32% 23% 31% 32% 36%
Ads on Transportation 29% 21% 33% 34% 32%
See it on the street 19% 23% 35% 39% 36%
Other 1% 4% 6% 5% 2%

Among all groups, Internet and Word of mouth (Family/Friends and Colleagues) are main
channels in order to popularize brand.
Q: Which sources you have known about <apps>?
 Grab vs Go-Viet: Usage reasons
60% 60%
52%
48%
37%
36% 39%
35% 36%
33%
26% 26%
17% 22% 22%
19% 17%
17%
14% 13% 11% 9%9% 9%
9% 9% 9%
4% 4% 4%
0% 1%

Grab Go-Viet

Go-Viet captures the users due to pricing and good promotions while Grab is penetrated
with transparent pricing and convenience
Q: What are the 3 most important reasons you used <apps>? Ask for users
 Grab vs Go-Viet: Customer satisfaction
Grab Go-Viet

15%
26%
34%

NPS NPS
21% 26%

74%
51%

Promoter Passive Detractor Promoter Passive Detractor

Go-Viet has less customer who are little satisfied with the service
Q: What are the 3 most important reasons you used <apps>? Ask for users
 Grab vs Go-Viet: Things to improve
57%

48%
43%
36%
35%
35%
30% 30%
26% 26% 26% 26%
24% 23%

13%
15% 14%
11%

3% 4%

No extra fees General Waiting time Driving skill Service App usability Payment Delivery Car support Other
on peak pricing coverage method service
hours support

Grab Go-Viet

Request for Grab to lower the extra fees in peak hours, while Go-Viet has a room for
better service coverage
Q: What are the 3 thing <service> should improve to make you use its service more often?
Respondents profile
Location Gender Age

Male,
34%
HCM, Hanoi, 30-39
50% 50% 20 -29
Femal 58% 42%
e,66%

Income Occupation

13% 2%8%
10%
42% 17%

29% 76%

Less than 9M VND 9M- 14M VND Housewife Self - business

>14M - 20M VND More than 20M VND Pupil / Student Officer
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Age Gender City
31%

22% 19%
18%
44% 47%
14%
56% 18%

7%
6%
3% 3%
1% 1%
0% 3% 3% 4%
Male Female HCM Hanoi Can Tho Da Nang
Hai Phong Dong Nhai Others
 Our advantage – Quick with quality
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QUALITY CHECK SURVEY SPECIFICATION
N (Sample size) 300
IR (Incident rate) 100%
97% 91%
LOI (Lenght of Interview) 10 minutes

Success Criteria Overral score of 80% or higher

FACT CONSISTENCY SCORE THOUGHT
CONSISTENCY SCORE

THE RESULTS

89% 97% Overal score 93.5%

Average score 73%

in the industry
STRAIGHT-LINER/ FLAT- SPEEDERS SCORE
LINER SCORE

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User analysis - Media consumption
Online media consumption is longer than TV, except for 50 and above
TV 20’s = 1.7 hours Internet 20’s = 4.2 hours
30’s = 1.7 hours 30’s = 4.1 hours
40’s = 1.9 hours 40’s = 2.6 hours
50’s = 2.2 hours 50’s = 1.5 hours

0 - 1 hours 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours 6 hours - 0 - 1 hours 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours 6 hours -
Total 6% 21% 36% 21% 10% 3% 2% 1% Total 8% 7% 18% 14% 15% 10% 8% 20%
20-29 10% 20% 35% 21% 9% 2% 1% % 20-29 0% 1% 14% 15% 19% 13% 12% 27%
30-39 6% 25% 35% 18% 9% 5% 1% % 30-39 1% 2% 14% 16% 17% 11% 10% 29%
40-49 2% 24% 42% 18% 9% 3% % 1% 40-49 6% 16% 26% 18% 12% 8% 4% 11%
50-69 % 14% 33% 30% 14% 2% 3% 2% 50-69 36% 15% 23% 8% 9% 4% 4% 2%

Facebook 20’s = 2.2 hours YouTube 20’s = 1.8 hours

30’s = 2.0 hours 30’s = 1.3 hours
40’s = 1.2 hours 40’s = 1.0 hours
50’s = 0.7 hours 50’s = 0.6 hours

0 - 1 hours 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours 6 hours - 0 - 1 hours 1-2 hours 2-3 hours 3-4 hours 4-5 hours 5-6 hours 6 hours -
Total 13% 29% 28% 14% 7% 3% 2% 4% Total 15% 39% 27% 10% 5% 2% 1% 1%
20-29 1% 22% 33% 19% 15% 5% 2% 5% 20-29 1% 29% 37% 18% 8% 5% 1% 2%
30-39 1% 30% 33% 18% 7% 3% 3% 5% 30-39 5% 45% 29% 11% 6% 2% 1% 1%
40-49 13% 43% 25% 12% 1% 1% 2% 2% 40-49 15% 51% 22% 5% 2% 1% 1% %
50-69 51% 25% 16% 2% 2% 1% % 1% 50-69 50% 31% 13% 4% 1% 1% 0% %