A STUDY ON CONSUMER BEHAVIOUR IN

HINDUSTAN COCA COLA BEVERAGES PVT LTD AT

SRIKALAHASTHI
Project Report

Submitted to

Jawaharlal Nehru Technological University Anantapur

In the partial fulfillment of the

Requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

By
BEEGALU RAKESH
(Regd.No.19BF1E0028)

Under the Guidance of

Mrs.S.A. ASHA JYOTHI,M.B.A.,
Assistant Professor

DEPARTMENT OF MANAGEMENT STUDIES

SRI VENKATESWARA COLLEGE OF ENGINEERING
(Approved by AICTE, New Delhi & Affiliated to JNT University Anantapur)
Karakambadi Road
Tirupati-517507

(2019-2021)
 SRI VENKATESWARA COLLEGE OF ENGINEERING
(Council for Social Development)
Approved by AICTE, New Delhi & Affiliated to JNT University, Anantapur

CERTIFICATE

This is to certify that the Project work at “A STUDY ON CONSUMER BEHAVIOUR

IN HINDUSTAN COCA COLA BEVERAGES PVT LTD AT SRIKALAHASTHI” is a
bona fide work done by BEEGALU RAKESH (Reg.No: 19BF1E0028)” submitted in the
partial fulfillment of the requirement for the award of the Degree of “Master of Business
Administration” from “Department of Management Studies, “SV College of Engineering,
Tirupati”. To the best of my knowledge and belief the data & information presented by
him/her in the project has not been submitted earlier to any other degree or diploma.

Head of the Department External Examiner Faculty Guide

Dr. P. Subramanyachary Mrs.S.A.Asha Jyothi
HOD, M.B.A.,

Dept. of Management Studies Assistant Professor

SV College of Engineering Dept.of Management Studies
Karkamabadi Road SV College of
Tirupati Engineering
Tirupati

Opp. LIC Training Centre, Karakambadi Road, TIRUPATI – 517501, ANDHRA PRADESH
Phone: 0877 – 2285992 , FAX : + 91-0877-2285991 www.svcolleges.edu.in / svce@svcolleges.edu.in
 DECLARATION

This is bearing BEEGALU RAKESH, Reg. No. 19BF1E0028, a student of MBA in

SV College of Engineering, Tirupati, affiliated to JNTU Anantapur, Anantapuram , hereby
declare that this Project Report entitled “A STUDY ON CONSUMER BEHAVIOUR IN
HINDUSTAN COCA COLA BEVERAGES PVT LTD AT SRIKALAHASTHI” , is a
bonafied work done by me in partial fulfillment for the award of Degree in Master of Business
Administration.

I further declare that this project work is a result of my own effort and has not been
submitted to any other University or Institution for the award of any degree diploma/ certificate
or published any time before.

Signature of the Student Signature of the Guide:

(BEEGALU RAKESH) Date:

Reg.No:19BF1E0028
Date:
 ACKNOWLEDGEMENT
A Project work at post graduate level is a golden opportunity for learning and self
development. I consider myself very lucky and honored to have so many wonderful people lead
me through in completion of this project.

I wish to express my indebted gratitude and special thanks to K. VENUGOPAL RAO,

HINDUSTAN COCA COLA BEVERAGES PVT LTD AT SRIKALAHASTHI" for
allowing me to carry out my Project work at their esteemed organization and to my external
guide G. BHANU PRAKASH for his valuable suggestions and the support extended.

I feel it a great privilege to express my sincere gratitude to project guide

Mrs. S.A. ASHA JYOTHI, Assistant Professor, for his valuable guidance, numerate
suggestions, keen interest and constant support throughout the project.
I offer my deep sense of gratitude to Dr. N. Sudhakar Reddy, Principal, SVCE, and
Tirupati for his moral support and permitting me to do the Project work.

My sincere thanks to Dr. P. Subramanyachary HOD, Department of MBA, SV

College of Engineering ,Tirupati ,who has initiated and guided all the way for the successful
completion of the project report.

I gratefully acknowledge the management of Sri Venkateswara College of Engineering

who has provided excellent faculty, infrastructure to cherish the career adva ncement.

I would like to thank the Faculty members, parents and friends who are directly or
indirectly involved in the execution of my project.

BEEGALU RAKESH

(Regd.No.19BF1E0028)
 CHAPTER SCHEME
Chapter CONTENTS PAGE
Scheme NO.
CERTIFICATE

DECLARATION

ACKNOWLEDGEMENT

1.1 INTRODUCTION 1-3

CHAPTER-1
1.2 INDUSTRY PROFILE 4-6
1.3 COMPANY PROFILE 7-11
1.4 PRODUCT PROFILE 12-19

CHAPTER-2 20-27
2.1 REVIEW OF LITERATURE

3.1 NEED FOR THE STUDY 28-29

3.2 SCOPE OF THE STUDY 30
CHAPTER-3 3.3 OBJECTIVES OF THE STUDY 31
3.4 METHODOLOGY 32-33
3.5 LIMITATIONS OF THE STUDY 34

CHAPTER-4 4.1 DATA ANALYSIS AND INTERPRETATION 35-52

CHAPTER-5 5.1 FINDINGS 53-54

5.2 SUGGESTIONS 55
5.3 CONCLUSION 56

ANNEXURE 57-59

BIBLIOGRAPHY 60