ATENEO DE DAVAO UNIVERSITY

In Consortium with Ateneo de Zamboanga University and Xavier University

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CONCEPT PAPER FORM

Name of Students/per group: Date: July 10, 2021

Lopez, Johnlery E-mail address:

Morales, Ivan Ken
Santos, Miguel Anton jblopez@addu.edu.ph
ikpmorales@addu.edu.ph
Ponce de Leon, Jose Lorenzo
jlsponcedeleon@addu.edu.ph
Tuyongan, Harris magsantos@addu.edu.ph
hctuyongan@addu,edu.ph

Course: BS Marketing
Program/Department: School of Business and Governance (SBG)

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PART I:

Research topic: The impact of Social Media, Affiliate Marketing, Vlog, and Online Display
Advertising on the Organizational Performance of Selected Milktea Shops in Davao City

Problematic situation: With the limited physical interactions during the pandemic setting, many
establishments and businesses are putting more effort and resources to digital marketing. The
researchers want to know the impact of the Different Digital/Online Marketing that affect the
organizational performance of selected Milktea shops in Davao City, whether it be Social Media
Marketing, Affiliate Marketing, Vlogs or Video Loggings, and Online Display Advertising.

Target respondents: Davao customers of the Selected Milktea Shops. Selected Davao City
Milktea Shops

Research locale/coverage: Within Davao City.

 ATENEO DE DAVAO UNIVERSITY
In Consortium with Ateneo de Zamboanga University and Xavier University
_________________________________________________________________________________________________________

Proposed mentor (CV’s attached when needed): Dr. Mary Jane AmoguisDBA

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Part II: Dr. Rodilina B. Marte, DBA

I recommend approval of the research topic.

Signed: _____________________________________ Date: ________________________

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Part III: (To be completed by the Assistant Dean)

The request is noted, and the proposed research topic/area is approved.

Signed: _____________________________________ Date: ________________________

 ATENEO DE DAVAO UNIVERSITY
In Consortium with Ateneo de Zamboanga University and Xavier University
_________________________________________________________________________________________________________