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Social Media Image

Sizes: A Quick
Reference Guide for
Each Network
The most recent image size
specifications for different social
media networks, including Instagram,
Twitter, Facebook, LinkedIn, and
more.

Nick Zarzycki, Tony Tran

October 29, 2019

Social media image sizes seem to change constantly.

One moment you have the perfect cover page for your account. The next, it’s
been resized, and looks all pixelated and wrong.

It doesn’t help that information about official dimensions and image sizes are
harder to find than a civil discussion on politics on Facebook.

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But not if you consult our guide to social media image sizes first!

Below are the most recent social media image dimensions, as of 2020.

Social media image sizes in 2020

Instagram image sizes

Twitter image sizes

Facebook image sizes

LinkedIn image sizes

Pinterest image sizes

Tumblr image sizes

Snapchat image sizes

YouTube image sizes

TikTok image sizes

Bonus: Get the always-up-to-date social media image size cheat

sheet. The free resource includes recommended photo dimensions for
every type of image on every major network.

Instagram image sizes

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Instagram now supports horizontally and vertically oriented images along with
the square images they used to prefer.

This increases your options, but also makes image dimensions a little trickier to
get right. Follow these guidelines to make sure your images end up looking their
best.

Instagram profile photo size: 110 x 110 pixels

Instagram profile photos need to be 110 x 110 pixels at minimum. They’re stored
at 320 x 320 pixels so make sure to upload an image at least that big, to future-
proof.

Also, they are displayed as a circle. So make sure any elements you want to
focus on in the photo are centered so they don’t get cropped out.

Instagram feed photos size:

Landscape: 1080 x 566 pixels

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Portrait: 1080 x 1350 pixels

Square: 1080 x 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5
Recommended image size: Width of 1080 pixels, height between 566 and 1350
pixels (depending on whether the image is landscape or portrait)

Tips:

If you want your images to look their best on Instagram, aim to upload an image
that is 1080 pixels wide.
Larger images will be sized down to 1080 pixels, and images less than 320 pixels will
be sized up to 320 pixels wide.
If your image is between 320 and 1080 pixels wide, Instagram will keep that photo
at its original resolution, “as long as the photo’s aspect ratio is between 1.91:1 and
4:5 (a height between 566 and 1350 pixels with a width of 1080 pixels).”
If the aspect ratio of your photo isn’t supported, it will be “cropped to fit a
supported ratio.”

Instagram thumbnail size:

Display size: 161 x 161 pixels

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Recommended upload size: 1080 pixels wide

Tips:

For best images: Instagram stores versions of these thumbnails that are as large as
1080 x 1080. To future-proof your Instagram, upload images that are as large as
possible.

Instagram stories image size: 1080 x 1920 pixels (recommended)

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Tips:

These images are highly dependant on the device that the story is being displayed
on (each story is tailored to the resolution of your device) so it’s hard to suggest an
exact image size. For best results, upload an image that is 1080 x 1920.

Instagram ads sizes:

Landscape: 1080 x 566 pixels

Square: 1080 x 1080 pixels
Minimum width: 320 pixels
Maximum width: 1080 pixels
Supported aspect ratios: Anywhere between 1.91:1 and 4:5

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Instagram stories ads sizes: 1080 x 1920 pixels (recommended)

Tips:

Because the exact dimensions of stories are highly dependant on the device they’re
displayed on, Instagram recommends leaving roughly “14% (250 pixels) of the top
and bottom of the image free from text and logos” to prevent them from being
covered.

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Also remember that images that consist of more than 20% text may experience
reduced delivery, due to Instagram’s rules around text in images.

Twitter image sizes

Tweets that include images consistently get more clickthroughs, more likes, and
more retweets than non-image tweets. So it pays to get images right on Twitter.
If you’re unsure which image dimensions to use, stick to the recommended
sizes below:

Twitter profile photo size:

Recommended image size: 400 by 400 pixels

Minimum image size: 200 by 200 pixels

Twitter header image size: 1500 x 500 pixels (recommended)

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Tips:

Twitter will accept an image as small as 1024 x 280, but it’s best to use the
maximum available size.

Twitter in-stream image size: 1024 x 512 pixels (recommended)

Minimum size: 440 x 220 pixels

Recommended aspect ratio: 16:9
Supported formats: .GIF, .JPG, .PNG
Maximum file size: 3 MB for photos, 5 MB for animated gifs

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Twitter summary card image size:

Size: 280 x 150 pixels

Supported formats: GIF, JPG, PNG
Maximum file size: 1MB

Twitter ad image size:

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Website card image: 800 x 418 pixels for 1.91:1 aspect ratio, 800 x 800 for 1:1 aspect
ratio
App card image: 800 x 800 pixels (max 3mb) for 1:1 aspect ratio. 800 x 418 pixels
(max 3mb) for 1.91:1 aspect ratio
Single and multi-image tweets: Minimum 600 x 335 pixels, use larger images for
best results
Direct Message card: Minimum width 800 pixels

Facebook image sizes

Facebook updates its design and image dimensions constantly, so the best
strategy to use on the platform is to future-proof. Always upload the highest-
quality image you can, and stick to Facebook’s recommended file formats for
best results.

Facebook profile photo size: 170 x 170 pixels (on most computers)

Your profile picture will display at 170 x 170 pixels on desktop, and 128 x 128
pixels on smartphones.

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Facebook cover photo size: 720 x 315 pixels (recommended)

Display size desktop: 820 x 312 pixels

Display size smartphone: 640 x 360 pixels
Minimum size: 400 x 150 pixels

Tips

To avoid any compression or distortion, upload a .JPG or .PNG file (experiment to

see which works best) less than 100 KB, and don’t drag to reposition once you’ve
uploaded your cover photo.

Resource: More tips on creating great Facebook cover photos.

Facebook timeline photos size:

Recommended size: 1200 x 630 pixels

Minimum size: 600 x 315 pixels

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Facebook event cover photo size: 1920 x 1080 pixels (16:9 ratio)

Tips

Images narrower than 1920 pixels will be enlarged to fit, images wider than 1920
pixels will be cropped on both sides. Images taller than 1080 pixels will be cropped
from top and bottom.

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Facebook panorama or 360 photo size:

Minimum image size: Facebook says that it should be “30,000 pixels in any
dimension, and less than 135,000,000 pixels in total size.”
Aspect ratio: 2:1

Tips

Facebook automatically recognizes and processes these images based on “camera-

specific metadata found in photos taken using 360-ready devices.”

Facebook ads size:

Facebook timeline ads size: at least 1200 x 628 pixels

Aspect ratio: 9:16 to 16:9

Tips

Facebook recommends that you upload “the highest resolution image available” in
either .JPG or .PNG format, cropped to a supported aspect ratio. Also remember
that images that “consist of more than 20 percent text may experience reduced

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delivery,” as per Facebook’s text in images rules.

Facebook right column ads size: at least 1200 x 628 pixels, 9:16 to
16:9 aspect ratio

Tips

Same rules as timeline images (upload highest resolution possible, keep text to a
minimum).
Remember that right column ads are a desktop-only format

Facebook instant articles ads size: at least 1,200 x 628 pixels, 9:16
to 16:9 aspect ratio

Facebook Marketplace ads size: at least 1,200 x 628 pixels, 9:16 to

16:9 aspect ratio

Facebook messenger ads size:

Image size: 254 x 133 pixels

Image ratio: 16:9 to 1:1

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Facebook Stories: 1080 x 1920 pixels (but keep your text within
1080 x 1420)

Carousel photos: At least 1080 x 1080 pixels

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LinkedIn image sizes

Pairing your LinkedIn updates—whether it be through your personal profile, or
through a company page—been consistently shown to increase comments and
sharing on the platform.

Stick to the recommended sizes below for best results, and always make sure to
look at your profile and content on multiple devices before finalizing.

LinkedIn profile photo size: 400 x 400 pixels or larger

(recommended)

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Tips

LinkedIn can accommodate large profile photo files (anything up to 8MB) so upload
as large as you can to future-proof.

LinkedIn profile cover image size: 1584 x 396 pixels

(recommended)

Aspect ratio: 4:1

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Tips

Cover photos are cropped differently on mobile and desktop—make sure to view
your profile on both kinds of display before finalizing.

LinkedIn company page sizes:

Cover photo size: 1536 x 768 pixels

Company logo size: 300 x 300 pixels
Overview tab image size: 360 x 120 pixels
Overview tab cover image size: 1192 x 220 pixels
Life tab hero image size: 1128 x 376 pixels
Life tab custom modules image size: 502 x 282 pixels
Life tab company photos image sizes: 900 x 600 pixels
Square logo: 60 x 60 pixels

Tips

When posting image updates to your company page, make sure to use .PNG or .JPG
images and an aspect ratio of 1.91:1 (1200 x 627 pixel images are ideal).

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Linkedin blog post link image size: 1200 x 628 pixels

(recommended)

Linkedin custom image size for sharing a link in an update: 1200 x

627 pixels (recommended)

When pasting a URL into an update, an auto-generated thumbnail image may

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appear in the preview if one is available, along with the article or website title. But,
you can customize it by clicking the Image icon below the text box and selecting an
image from your computer.
The image should use a 1.91:1 ratio (1200 x 627 px)
At least more than 200px width
If the image width is less than 200px, it will appear as a thumbnail on the left side of
the post

Linkedin ads size:

Company logo size for ads: 100 x 100 pixels

Spotlight ads logo size: 100 x 100 pixels
Spotlight ads custom background image: 300 x 250 pixels
Sponsored content images: 1200 x 627 pixels (1.91:1 aspect ratio)

Pinterest image sizes

Pinterest profile photo size: 165 x 165 pixels (recommended)

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Tips

Your profile image will be scaled down to 32 x 32 pixels elsewhere, so make sure to
preview on desktop and mobile before finalizing.

Pinterest pin image size: between 600 and 735 pixels wide, 2:3
aspect ratio (recommended)

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Tips

Remember that in previews and on boards, pins are 236 pixels wide and cropped
vertically (make sure nothing important is cropped out when uploading pins that
are particularly long/tall).

Promoted pins, one-tap promoted pins, promoted app pins size:

Recommended size: 1000 x 1500 (aspect ratio 2:3)

Minimum width: 600 pixels
Minimum height: 900 pixels
Maximum height: 2100 pixels
Recommended format: .GIF, .JPG or .PNG
Thumbnail sizes: 69 x 69 pixels for small thumbnails, 216 x 146 pixels for large
thumbnails\Promoted video
Aspect ratio minimum: Shorter than 1:2, taller than 1.91:1
Aspect ratio recommended: 1:1 for square videos, and 2:3 or 9:16 for vertical
videos.
Maximum file size: 2GB
File type: .mp4, .mov, and .m4v

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Tumblr image sizes

Tumblr profile photo size:

Recommended size: 128 x 128 pixels

Minimum size: 64 x 64 pixels

Dashboard view image:

Minimum size: 500 x 750 pixels

Maximum size: 1280 x 1920 pixels

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Tumblr photo set:

One image: each photo 500 pixels wide

Two image: each photo 245 pixels wide
Three image: each photo 160 pixels wide

Tumblr images in a shared link or text post:

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The thumbnail image in a link will display at 130 x 130 pixels.

Images in a text post display at a width of 125 pixels, but expand when clicked on.

Tumblr audio post image size: 169 x 169 pixels

Tumblr ads image size: 1280 x 1920 pixels (recommended)

Snapchat image sizes

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Snapchat ads image size: 1080 x 1920 pixels (recommended)

Aspect ratio: 9:16

Snapchat Geofilter image size: 1080 x 1920 (recommended)

Aspect ratio: 9:16

Resource: How to Create a Custom Snapchat Geofilter

YouTube image sizes

YouTube profile photo size: 800 x 800 pixels (recommended)

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Tips

YouTube allows you to choose different borders for your profile photo. However,
the size is always the same. Make sure the focus of your photo is centered for best
results.

YouTube channel cover photo size: 2560 x 1440 pixels

Minimum area for text and logos without being cut off: 1546 x 423 pixels
Minimum dimension for upload: 2048 x 1152 pixels
Maximum file size: 6MB

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Resource: How to make the best YouTube channel art (plus 5 free templates).

YouTube video size: 1280 x 720 pixels (HD)

Tips

YouTube requires videos to be 1280 x 720 pixels in order to meet HD standards. This
is highly suggested in order to have good image quality on your video and also

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attract viewers.

Tik Tok image sizes

Tik Tok profile photo size: 100 x 100 pixels

Tips

While 100 x 100 is the minimum image size, we recommend you hit at least 200 x
200 for best quality.

Tik Tok video size: 1080 x 1920

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Tips

The ideal aspect ratio for Tik Tok videos is 1:1 or 4:5

More advice about social media images

Beyond sizes, here are some other important things to know about creating
images for social media:

Can I Use This Photo on Social Media? Understanding Image Copyright

25 Resources for Free Stock Photos
An Epic Guide to Creating Social Media Visuals
How to Edit Instagram Photos Like a Pro: A Step-by-Step Guide
How to Take Good Instagram Photos

Bonus: Get the always-up-to-date social media image size cheat

sheet. The free resource includes recommended photo dimensions for
every type of image on every major network.

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Don’t feel like memorizing all this info? Easily resize your social media images for publication
through Hootsuite Compose, which includes up-to-date image dimensions for every social
network.

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By Nick Zarzycki
Nick is a content writer from Toronto.

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By Tony Tran

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Tony is a freelance journalist and content marketing consultant. His work has been seen in Business
Insider, Playboy, and Huff Post.

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