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Tell us of a problem with a digital product which bothers you.

● How would you use technology to solve the problem?

Propose more than one potential solution (max 3)
● Compare and choose the best solution for the problem
● How would you measure whether the chosen solution is
working?
● What might be the reason for this chosen solution to fail ?

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v.nnd.2015.06
CONFIDENTIAL
 Problem with Google Translate
Google translate cannot translate multiparty multilanguage conversation, my major business requirement

1 2
Who am I ? Why is this a problem?
▪ I am a professional who travels around a lot for work ▪ In multi-lingual meetings, translation of multi people
▪ I earn well and have a willingness to pay for tech apps conversion by a human translator in real time is difficult
▪ I am well versed with google translate ▪ A person cannot take an informed decision at the end
▪ I don’t want a different app for translation and would ▪ Generating transcripts is difficult
like google translate to solve my problem ▪ Human translation is always influenced by biases

3 4
What are the alternatives that exist? Why should Google solve it?
▪ Translating devices (cost 3k – 8k) ▪ Business transaction between Asia and Europe has increased manifold
▪ Hiring people for translation and transcription (around 13 million people have migrated between the two regions)
▪ Both Asia and Europe have strong language barriers
▪ A solution to the business problem gives Google an opportunity to
monetize the app for business users

v.nnd.2015.06
CONFIDENTIAL
 Possible Solutions
1
Google Translate Business – Controlled by one user
Product Features Target Customer and Advantages Points to consider for decision making

•Real time multiparty voice recognition
and translation
•User can tag voice with name
•Generate transcript with tagged names
•Multiuser access to same translation
page (just like meeting rooms)
•Corporates: can buy product licenses
•Ensures data confidentiality
•Transcripts generated from licensed
product instances can be shared
internally within the organization
•This product instance would be
restricted to corporates with
international businesses
•Premium price charged to corporates
might restrict its usage by MSMEs

2 Google Translate Business – Controlled by multiple users

Product Features Target Customer and Advantages Points to consider for decision making

•Multiuser access to translation room
•People speak using their Bluetooth/wired
earphones in their native language
•Transcript is generated real time
•Screen cast option on other display device
•Corporates: can buy product licenses
•Ensures data confidentiality
•App need not have very sophisticated voice
recognition system as each user speaks on their
individual earphone
•Can be used for geographically dispersed teams
•This product instance would be
dependent on all the people in the
meeting
•Cannot be used by a single user even
when needed

v.nnd.2015.06
CONFIDENTIAL
 Solution Analysis for Google Translate Business App
Controlled by one user
Value to customers ❑ Along with using the app for official meetings, user can also
User experience use the app for informal conversations with colleagues
❑ Highly useful in set ups where few percentage of meeting
attendees do not understand the language in which the
meeting is being conducted
Technical feasibility ❑ Currently, google translate app cannot translate if multiple
and changes people strike a conversation
❑ Highly sophisticated voice recognition system needs to be
built
❑ Building a commercial instance will involve development
work that incurs cost to the company
❑ Ability to tag people corresponding to their part of the
transcript
❑ App should map those tags from transcript to voices and
subsequent translations should be tagged automatically
Value to the company ❑ Until now a free app, the changes enable google to monetize
the app
❑ Corporate license contracts are usually done in bulk, so
company can get good RoI
v.nnd.2015.06
Controlled by multiple users
❑ Solves translation issues for meetings conducted in
geographically dispersed locations
❑ Does not require any additional task to be done by the
user other than logging to the application
❑ One user need not slow down the speed of speech for the
other person to understand; it is taken care by app
❑ Google translate app need be integrated with Google
hangout or Cisco meeting platforms through APIs
❑ App needs to handle multiple users and easier
installation of the instance at user’s end
❑ Application should be both web based and mobile based
❑ Downloadable transcript generation at the end of the
meeting
❑ App should map the name of the device user to his/her
voice transcript
❑ Due to network effect, number of apps downloaded
would be higher than single user app
❑ Contracts with other meeting room providing companies
would incur cost to the company
CONFIDENTIAL
 Chosen Solution
Google Translate Business – Controlled by one user
Rationale:
❑ Single user version of the app gives the user higher level of flexibility on the number of purposes he/she
can use the app for. For example: I can use my google translate app for a formal meeting or just strike a
conversation with my colleague with a different language.
❑ Providing personalized is easier and less costly to the company. For example: Once the language
translation format is fed (Mandarin to English, per say), app can always suggest conversational phrases
that would add to customer delight (eg: How you doing in Spanish would be displayed as open my app)
❑ This would make app more engaging ensuring more number of licenses to google

v.nnd.2015.06
CONFIDENTIAL
 Metrics to measure success
Performance
▪ Average Response Time: Time lag between voice recognition and display of translated text
▪ Text Accuracy: # of complaints from customer feedback regarding incorrect translation
▪ Voice capture: Number of voices recognized within a defined radius

Customer Responsiveness
▪ User Satisfaction: # of above average ratings for the app at professional forums
▪ Conversion Rate: # of companies working in international set up using the app
▪ Users growth Rate: yearly increase in # of downloads for the application within the company

Customer Retention
▪ Application Usage Rate: # of instances running for the application
▪ # Monthly active users/ # Installs
▪ (#) Users retained at the end of time period / (#) installs at start of time period = (%) Retention
Rate for Company
v.nnd.2015.06
CONFIDENTIAL
 Potential Reason for this chosen solution to fail
Hierarchy of abandonment for the application

▪ App does not do either of these and Google does not take action:

FAILURE ▪ Translate accurately

▪ Translate all voices in room
▪ At real time speed

FRUSTRATION ▪ App does not provide quick updates to fix issues faced by customer
▪ Does not tag people with voices in the transcript accurately

▪ App unable to translate voices of people in a range of 10 feet (avg conference

table length for 10 seats is 10ft)
ANNOYANCE
▪ App does not translate when multiple people speak almost simultaneously and
does not even display error message
v.nnd.2015.06
CONFIDENTIAL
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EDUCATION
Indian School of Business (ISB) | PGP | Intended majors: Strategy & IT Management [Apr 2019- Mar 2020]
• Campus Winner (1/100), NatGeo case comp: Devised market entry strategy; Target: 5 million community in 5 years
• Professional Development Lead, Net Impact Club
o Created club pitch book to market the cohort skill set; Organized 5 workshops for social sector marketplace awareness
o Udaan – Collaborated with third party and conducted a psychometric test to identify professional interests of 100+ students
• Pro bono consulting, Tata Trusts: Developed business model for rural penetration (Target: 55 million customers by 2023)
o Built Go-To market strategy for a brand launch in rural India targeting 18 million women by 2023
Veer Surendra Sai University of Technology (VSSUT) | B.Tech | Electrical Engineering Odisha [Jul 2010 – May 2014]
• CGPA: 8.83/10; Ranked in top 10% among 720 students across the university; Scholarship Holder, Govt. of Odisha, 2010-2014

WORK EXPERIENCE
Tata Consultancy Services Ltd. India / Japan [Dec 2014 – Mar 2019]
• 4+ years of experience across Product Management, Data Analytics, and IT Consulting using Agile in Digital Marketing & Airlines
• National finalist TATA Administrative Services (TATA Group Leadership Program) - top 10 among 500+ applicants

Digital Transformation Project | TCS Global Marketing| Product Owner Mumbai/ Pune [May 2018 – Mar 2019]
Owned digital asset management product for a $250 million enterprise-level initiative of CIO and CMO for marketing digitization
Product Strategy
• Conceptualized a system to streamline the process of digital asset management - content time to market reduced by 37%
• Achieved GDPR compliance by piloting 3rd-party integration for data subject consent capture
• Transformed project delivery style to agile from waterfall model by charting 3 parallel tracks of development
Product Management
• Designed central repository for 46 teams to eliminate content creation redundancy, managed role-based access and data migration
o Reduced cost and time of content creation by 50%, by eliminating redundancy and optimizing repository search mechanism
• Analyzed end-to-end workflow flow of content creation to identify bottlenecks and work items that can be automated
• Designed architecture to integrate 10 user groups’ operation on a single platform to eliminate disruptions
• Increased process efficiency by 43% by automating 6 out of 8 labor intensive processes in workflow to avoid delays
• Centralized marketing operations by building solution proposals to collaborate with 5 cross-functional stakeholders
• Prioritized backlog to define MVP and release criteria; Created 150+ user stories for product development and delivery in Agile
Leadership and Teamwork
• Increased the product release rate by 2X (2 against planned 1 release per month) by implementing Agile (increasing sprint velocity)
• Liaised with 3 scrum teams (9 engineers) and 2 designers in Agile environment for CI/CD product development methodology
Recognition
• Promoted within 6 months of joining the project to become Youngest Product Owner out of 14 eligible associates in account
• Awarded star performer out of 13 associates for excellence in stakeholder management
Digital Transformation Project | CEO- Dashboard| Business Analyst Pune [Oct 2017 – Apr 2018]
Founding member (1/12) of ‘TCS Data Center’ led by global head of Analytics and Insights unit, for digital transformation of TCS
Customer Understanding & Process Improvement
• Identified verticals (Sales, Attrition &CEO dashboard) and collaborated with vertical heads to kickstart data analytics implementation
• Led scrum teams of 2 data scientists, 1 ETL and 2 BI engineers; Improved delivery time by setting up weekly reviews
• Defined goals that addressed CEO challenges (identified by interviewing stakeholders) and built 5 months roadmap
• Devised smart dashboard for TCS CEO using business intelligence tool Qlik Sense as first deliverable from TCS data center
• Achieved 40% faster data extraction and 20% data volume reduction by creating a data lake and extracting only relevant information

IT Consulting for transformation | Japan Airlines | Business Analyst Pune/ Tokyo [Mar 2015 - Sep 2017]
International experience - Domain and process Expertise
• Kickstarted end-to-end business process gaps identification; Analyzed 50+ business rules to recover $100 per passenger per ticket
• Trained an international team of 10 engineers consisting of Japanese, Korean and Indian nationalities for quality assurance
• Achieved 300+ use cases testing within 6 months (against standard 8 months) enabling go-live in all 60 airports in Japan
• Achieved 100% Customer Satisfaction by analyzing 100+ UIs and identifying 50+ defects, maximum in a team of 6
Recognition
• Awarded ‘Best Project’ in TCS across Japan out of 50+ projects for consistent highest CSAT
• Awarded ‘Star Performer’ in project for being the only associate to have worked across all 5 teams (end-to-end) of the airlines
ACHIEVEMENTS, PUBLICATIONS & INTERESTS
• White Paper selected in ICLIS, Bangkok (2018) on application of analytics on library management to reduce operating cost
• Winner out of 40 participants in annual tech-fest at NIT Rourkela’s Paper Presentation on ‘Smart Grids’ [2012]
• Have travelled 10 Japanese prefectures and 12 Indian states to broaden my exposure to different cultures that helped me develop
empathy for people from diverse socio-economic and cultural background
• Reading philosophy and mythology- Adds to the mental strength for seeing things clearly during stress and helps take rational
decisions