--

EDUCATION CGPA: 3.48/4

A-PDF Text Replace DEMO: Purchase from
INDIAN SCHOOL OF BUSINESS | Intended Major: Marketing & Strategywww.A-PDF.com to remove the watermark April 2019 – Present
• Asia Pacific finalist (Top 10/2500+ teams) of AMAZON ‘ACE’ Challenge - developed business strategies to establish Amazon as a leading
player in Stainless steel market and to scale up Amazon’s e-commerce exports from India
• National Semi-finalist (top 30/3500+ teams) Colgate Transcend case- built strategy to re-position Palmolive as a premium personal care brand
• Pro bono Consulting project for Self Employed Women’s association (SEWA) (ongoing)
• Brand building & Marketing strategy to upscale women artisans’ businesses & onboard 500 women artisans under the brand Ruaab
• Learning and Development Lead - Core team, Marketing Club
• Facilitated 230+ members with learnings through 6+ workshops, 12+ industry level speaker sessions, 8+ peer to peer learning sessions
• Organized a two-day Marketing conclave, “Marketing Gambit” for the first time at ISB along with a team of seven.
NIT WARANGAL |B. Tech, Civil Engineering July 2009 – April 2013
• Larsen &Toubro, Internship, Chennai Metro Rail Project (2012)
Expedited the engineering design submission timeline by 50% in evaluating and structural designing of Metro station wall
WORK EXPERIENCE
ORIENT ELECTRIC LTD | Deputy Manager- Product Sales & Marketing (8 months) July 2018 – March 2019
Started a product category in Lighting Business Unit; Handled new Product development, Sales, Promotions, Supplier & Client relations
Key Achievement: Hi-Flyer award (10/900 employees) in 2018-19 for new segment launch & acquiring 15+ key client accounts
Category Launch: Spearheaded the launch of a new product category (outdoor lighting) within 2 months (70% faster than average)
• Devised Go to Market strategy for Urban outdoor lighting customers using insights from pre-launch market research and regular client visits
• Pioneered the entry of Orient Electric in outdoor LED lighting market and generated sales worth INR 15 MM in first quarter
New Product Development: Partnered with 6 supplier firms (LED lighting and poles OEMs) and developed 40 customizable products to offer
multiple assortments that address clients’ urban lighting needs.
Developed energy-efficient smart street light product in collaboration with a technology partner to offer the product to smart city project clients
Pricing & negotiations: Developed a special bundle pricing strategy for dealer network for large volume orders and at the same time maintained
the category’s bottom line at 47% higher than the firm’s average.
Business Development: Generated qualified leads worth INR 400 MM in 5 months through niche targeted marketing and trade shows
• Conducted network building and awareness activities with 30 dealers and 40 potential clients
• Got ORIENT brand make approved under “approved vendor list” of 13 large clients various lighting products requirements & projects.
BAJAJ ELECTRICALS LTD | Product Category Marketing – Illumination BU (3 years 8 months) July 2013 – March 2017
Responsible for category sales & Marketing, P&L, customer acquisition, market share driving decisions, and vendor management
Key Achievements: Youngest in the organization to be selected as a star employee (25/1500 employees) under the PYGMALION program
that facilitates well-deserving employees to enhance their skills
• SARVOTTAM award in appreciation of excellence for 130% sales growth and 56% market share growth achieved within two FY
• Enhanced order closing time (30% faster) by collaborating with cross-functional team (SCM) and resolving supply delay issues at vendor end
Category Sales & Project Management: Led Urban Lighting product category in the Illumination Business Unit including turn key projects
Sales growth: Drove category revenue from INR 130 MM to INR 300 MM through customized product offerings with competitive pricing,
improved delivery timelines, and customer satisfaction, and acquisition of new customers like smart city development authority by:
➢ Directing 21 Area sales managers, 5 Regional Managers and 40 Territory sales managers of 21 branches across India in the
events of closing the qualified sales leads in B2B domain, techno-commercial offerings, price decisions, and dealer margin
➢ Fast track project planning and coordination with site execution teams for turn key orders, especially in challenging environment
Key Account Management: Handled 50+ key clients like Infra companies, Institutions, State Tourism and Urban Development bodies etc
Acquired 18 new clients in FY 15-16 and 23 new clients in FY 16-17 by motivating the team of 40 field sales managers to enhance the
lead generation, initiated and got the new products sales linked to the performance and annual target of those local sales managers.
Brand Awareness & Promotions:
• BTL marketing activities for targeted clientele pool -organized 5+ seminars and product awareness programs annually
• Represented BAJAJ in International Trade shows like ‘Light India International’2014
• Branding and digital marketing:
➢ Developed content for marketing collaterals, including catalogs, website, pitch-deck, and brochures
➢ Worked with a partner agency to provide inputs like keywords and customer segment attributes for search engine optimization
Supplier & logistics Management: Achieved a bottom-line growth of 29% in FY 15-16 by
• Standardizing the product specifications while retaining the product segment’s USP of customized offering to clients
• Supply price negotiations with 11 major domestic vendors and 4 manufacturers of LED Lighting products from China and Italy
• Reduction of product replacement time and cost (saved INR 2 MM) by ensuring quality improvement at supplier end, predicting the failure rates
and maintaining optimum safety stock of replaceables -thereby enhanced customer satisfaction
• Partnerships with 6 logistics firms and transportation cost optimization by weekly planning of dispatches from vendor’s unit/warehouse to sites
Cross functional Collaborations: Achieved top-line growth of 42% in FY 2015-16 as well as enhanced customer retention of 40% by
• Identifying pain points of customers regarding delivery timelines and product quality
• Collaborated with SCM for better demand planning by analyzing past order data and potential projects to provide order forecasts to suppliers
• Improving made to order timelines by keeping inventory buffers of the base components for any possible customized product assortment
• Ontime closure of supply & installation orders resulting in 25% faster payment collection and improved clients’ trust
EXTRA-CURRICULAR ACTIVITIES
• Volunteer at ROBIN HOOD ARMY- managed sourcing and delivery of surplus food & educational supplies to underprivileged kids (2016-18)
• Volunteer at MAKE A DIFFERENCE (M.A.D)- Academic support (teaching English & Mathematics) to kids at shelter homes (2017-18)
• Trekking Enthusiast: Completed four Himalayan High-Altitude treks (Altitude 13000ft+) and five treks in Maharashtra
• Singing: Trained Carnatic singer. Secretary of Music club NITW (‘11- ‘13), led a team of 5 in club activities & performed vocals in the events
• Radio Jockey, NITW: Collaborated with 100+ students, professors, and alumni through College Radio events for the first time at NITW
• Secretary, Literary & Debating club, NITW: Engage student body of 2000+ members by organizing literary events and cultural fest events