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ISB | IIT ROORKEE | ZOMATO | URBANCLAP | GROWTH | ANALYTICS CGPA: 3.4/4

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EDUCATION
INDIAN SCHOOL OF BUSINESS | PGP (Marketing & Strategy) | (GRE Score-327/340, top 5%) [Apr 2019-Present]
• Lead Coordinator, Shadow-A-CEO, ISB: (Raised ~INR 13 Lacs for charity; 100% increase from 2018) (ongoing)
- Led a team of 8 and on-boarded 60+ CXOs of the firms like TATA, ITC, Microsoft, PayPal, Bain Capital etc. (highest in event’s history)
- Designed marketing & communication strategy, managed bidding portal & website and achieved ~2X increase in user registrations
• National Semi-Finalist (35/2700+ teams, Top 3 in ISB): Yes Bank Transformation Series, 2019 (ongoing)
- Identified new user segments for ‘send package’ category and devised go-to-market strategy for Dunzo (Google backed startup)
- Suggested new use cases and proposed a strategy to position Yes Bank’s conversational bot among its corporate & retail customers
• National Semi-Finalist (50/2000+ teams, Top 10 in ISB): IIMA Armageddon, Strategy Case Competition, 2019
- Pitched a startup to a high net worth individual for investment in logistics space and formulated an overall investment strategy
• Among 50/400+ students selected by Microsoft for a digital strategy workshop conducted by Microsoft’s product team within ISB
IIT ROORKEE| B. Arch (Architecture & Design) | 8.33/10 (Department Rank 2nd) [Jul 2011-May 2016]
• Among 2/200+ selected for internship opportunity to work on the climate-responsive architectural design in Kuala Lumpur, Malaysia
• Only 1/100+ students selected for a research opportunity in the field of modular architectural design by MHRD & IDC, IIT Bombay
• Event Coordinator, Cognizance, IIT Roorkee: Annual technical festival of IIT Roorkee with a footfall of 10K+ students
- Managed a team of 15 students to organize 10+ guest speaker sessions in Cognizance-2013 (among 5/500+ selected for the position)
PROFESSIONAL EXPERIENCE [~3 Years]
URBANCLAP, GURGAON | ASSOCIATE MANAGER | GROWTH [Dec 2018- Mar2019]
Process Design & Product Building
• Onboarding Process Re-Design: (Streamlined the onboarding process for 50K+ UrbanClap (UC) partners across 5 verticals and 10 cities)
- Supported the UC partner onboarding team in process digitization to achieve an onboarding target of 5X partners within 3 months
- Led a team of 7 developers & launched an in-app ‘initiation package recharge’ feature for pre-approval payments of ~INR 1 Cr/month
- Launched referral feature on the app to improve incentive management & payout-handling process for payouts of ~INR 25 L/month
- Spearheaded a team of 5 developers to revamp the internal portal and partner app by fixing UI issues & introducing 8+ UI changes
- Increased the partner onboarding rate by ~100% via reducing overall onboarding time by ~50% (saved 20K+ man-hours/month)
• Product Building & Launch: (Developed & executed product strategy for AC vertical with revenue growth target of 150% in FY 19)
- Collaborated with a team of 20 developers, 3 designers & 25 business executives to transform the air-conditioning (AC) vertical app
- Led a cross-functional team of 12 to ideate standardized workflows to enhance user experience of AC servicing (conducted 50+ UTs)
- Developed a pricing feature for AC app aligned with the pricing strategy created in collaboration with the business & operations teams
- Designed app training strategy to train 10K+ UC partners via an in-app interactive ‘take-a-tour’ feature with multiple functionalities
- Worked with 5 analysts to identify KPIs & metrics to be tracked and set up the data-pipeline to capture the required data points
- Acquired ~2X new customers under AC servicing only & fulfilled ~3X orders with average rating of 4.2/5 as compared to 3.5/5 in FY18
ZOMATO (RUNNR), GURGAON | SENIOR ANALYST | ANALYTICS [Jun 2016-Oct 2018]
Process Improvement & Business Analytics
• Customer Experience & Fulfillment: (Led 6 analysts to enhance the consumer app experience generating a GMV of ~$1B p.a.)
- Introduced the tracking & reporting of null searches in consumer ordering app and improved search conversion rate from 10% to 18%
- Created an algorithm to identify and correct wrong address selections by customer & reduced call/order metric by 30% for such users
- Revamped the ‘add address’ feature to ease the process of adding addresses and achieved the reduction in user drop off by 8%
- Led My Gate (3rd party app) integration with Zomato and reduced the average delivery time by 10% & call per order metric by 30%
• Pricing & Incentive Optimization: (Improved the utilization and earnings of the driver partners through the pay-out tool)
- Worked closely with COO & VP-Operations on driver payout strategy & incentive design framework for 100K+ drivers across 30+ cities
- Optimized pay-out & incentive structure using cost impact simulations and reduced cost per order by 25% & driver churn by 20%
- Built various functionalities to include rating, geography, festival, peak time etc. and achieved 20% increase in driver utilization metric
• Supply Chain Analytics: (Created a team of 18 analysts to set up a new BI framework & monitoring system using Python & SQL)
- Administered the data pipeline from consumer app (2.5M+ users) & driver app (80K+ users) to stakeholders in cross-functional teams
- Developed a live tracking & alerts system used by 60+ teams across India, UAE (real-time) & reduced TAT of supply operations by 92%
- Reinstated the existing reporting tools without any subscription upgrade in the current system & achieved monthly savings of $12.5K
- Prepared team-based training modules for the new monitoring system & increased its adoption by 80% (used by 1800+ employees)
- Conceptualized a tool to identify the delayed order frauds and reduced them by 36% by customizing the app flow on order type basis
Key Leadership Initiatives
• Handpicked by VP-Product to lead the recruitment & training of analysts in cross-functional teams across Zomato (hired 12 analysts)
• Led an L&D initiative to train 20+ VPs, AVPs and managers on the functionality and usage of the new monitoring & reporting system
• Organized photoshoot to generate content for the press release of Runnr-Zomato acquisition in Economic Times, Inc 42, etc.
OTHER ACTIVITIES & INTERESTS
• Secretary, Toastmasters Club, ISB: (Improved member engagement by ~200% in weekly meetings) (ongoing)
- Launched an interview series & included the PGP-Pro cohort in ISB Toastmasters Club and achieved 30% increase in club membership
• Consulting Project: Proposed a fundraising strategy to raise INR 10 Cr for skill development program of Jaipur Rugs Foundation (2019)
• Traveling & Photography: Traveled across India with groups i.e. India Hike & BMC & did photoshoots for PR & social media (2013-18)
- Planned 5 bike expeditions across the diverse Indian geographies including one to the Himalayas at 14000+ feet height
- Photographed various events at ISB i.e. Pride Parade, Jukebox Project, Exhibitions etc. for the press release in Hindustan Times & TOI
• Community Engagement: Remained an active member of National Service Scheme and Kartavya at IIT Roorkee for 3 years (2011-13)
- Supported NSS, IIT Roorkee chapter to organize awareness events, rallies, blood donation drives in rural areas near Roorkee
- Volunteered to teach Mathematics & English to 50+ children of nearby villages in association with Kartavya, IIT Roorkee chapter
• Academic Achievements: Awarded by Government of Rajasthan for achieving 15th position among 50K+ students in Xth boards (2008)