A PROPOSED ________________ MARKETING PLAN

I. MARKETING PLAN

II. PRODUCTS/ SERVICES OFFERED

A. JUSTIFICATION OF MARKET VIABILITY

B. TARGET MARKET

1. Area Coverage

2. Customers

17
 A PROPOSED ________________ MARKETING PLAN

C. DEMAND AND SUPPLY ANALYSIS

Table 2. Projected Demand and Supply

Month

January
February
March
April
May
June
July
August
September
October
November
December

3. Present Competitors- Competitive Advantage

1.

2.

3.

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 A PROPOSED ________________ MARKETING PLAN

D. Projected Sales

Table 3
Projected Sales
Year 1

 
Month
January
February
March
April
May
June
July
August
September
October
November
December
Grand Total

Table 4
Projected Sales
Year 2

 
Month
January
February
March
April
May
June
July
August
September
October
November

19
 A PROPOSED ________________ MARKETING PLAN

December
Grand Total

Table 5
Projected Sales
Year 3

 
Month
January
February
March
April
May
June
July
August
September
October
November
December
Grand Total

Table 6
Projected Volume
For the Year _________

Month
January
February
March
April
May
June
July
August
September
October
November
December
20
 A PROPOSED ________________ MARKETING PLAN

Table 7
Projected Volume
For the Year _______

Month
January
February
March
April
May
June
July
August
September
October
November
December

Table 8
Projected Sales
For the Year ____________

Month
January
February
March
April
May
June
July
August
September
October
November
December

21
 A PROPOSED ________________ MARKETING PLAN

MARKETING PROGRAMS STRATEGIES

1. Own Marketing Strategies and Programs.

2. Marketing Objectives.

3. Services.

B. Marketing and Selling Expenses

Table 9. Marketing and Selling Expenses

Particulars Frequency Unit Cost Total

Advertisement (Social
Media
Newspaper
Advertisement
Marketing Collaterals
Total

C. Competitor Analysis

22
 A PROPOSED ________________ MARKETING PLAN

The information on competitors can be gathered initially y using

as much public information as possible.

Table 10. Competitor Analysis

Competitor A Competitor B Competitor C Lead Career

Mover
Business
Areas

Product or
service
strategies
Pricing
Strategies
Promotion  
Strategies
Strengths and
Weaknesses

23