Sudhir Gaddam

In quest of top-level assignments in Sales and marketing with an organisation of repute.

Snapshot

 Around 11 years of experience in domestic and overseas experience in Business

Development/ Marketing in FMCG Industry.
 A proactive leader and planner with expertise in strategic planning, market plan
execution account management, pre-sales efforts with skills in P&L management,
competitor and market analysis, staffing, management reorganization and targeted
marketing.

 Proven track record of increasing revenues, establishing distribution networks,

streamlining workflow and creating a team work environment to enhance productivity
innovatively for reputed business houses.

 Experience & expertise in Implementing New Strategies and other marketing

activities.

 An out of box thinker with excellent team management, building & motivation skills.

Core Competencies

Strategic Planning

 Formulate business strategies and strategic utilization and deployment of available

resources to achieve organizational business objectives.
 Establish corporate goals, short term and long term budgets and developing business
plans for the achievement of these goals.

Profit Centre Operations

 Identify and develop new streams for long term revenue growth and maintaining
relationships with Distributors to achieve repeat business.
  Conduct competitor analysis by keeping abreast of market trends and competitor moves
to achieve market share metrics.

 Utilise the public information and Schemes to develop marketing intelligence for
generating Business.

Sales and Marketing Management

 Manage the sales and marketing operations for promoting FMCG products and
accountable for achieving business goals and increased sales growth
 Identify, develop and the new market segments for launch of products, thereby
enhancing profitability.

 Review & interpret the competition & market information to fine tune the marketing
strategies.

 Root Planning and implementation of schemes to increase the business

Relationship Management

 Build and strengthen relationships with key accounts, Distributors, thereby

ensuring high customer satisfaction by providing them with complete product
support.
 Close co-ordination with the other departments, ensuring smooth and profitable
operations.

Sales Promotion

 Organise and conduct Promotional programs, seminars and conferences Sales

Team and Distributors.
 Govern & implement marketing activities such as Availability of the product and POP for
enhancing brand visibility/ coverage & reach.

 Conceptualize and implement sales promotional activities such as Selection / Targeting

the Supermarkets and Retail outlets as a part of market development and brand building
effort.
  Continuously monitor competitor and market activity to provide sales with positioning
arguments, value propositions, objection handling, competitive positioning and sales
tools. Make appropriate recommendations to optimize sales growth.

Distributor/Channel Management

 Oversee identification and networking with financially strong and reliable dealers and
channel partners, resulting in deeper market penetration and reach.
 Evaluate performance & monitor distributor sales and marketing activities.

Team Management

 Provide direction, motivation and training to the field sales team, ensuring optimum
performance.
 Responsible for recruiting, mentoring & training executives and managers to deliver
quality services in market.

 Maintain a consistent program of team sales calls with sales staff and Manage and
coordinate a program of Executive Briefings and executive visits

Organisational Experience

June 2013-Till Date Regional Sales Manager @ Mukwano Industries (U) Ltd Uganda

Mukwano Industries deals in FMCG Products like House hold Plastics, Cooking Oil,
Facts, Personal Home care Products

Notable Contributions

 Responsible for effectively managing promotional activities in the assigned

territory in order to achieve sales target
 Constantly tracking Sales and demand forecasting, Manpower Management, leading a
team of Administrative, and Sales team
 New Product development to increase the product line through new product
launches

 Establish coverage, Distribution and Display objectives in line with Business Plan
for the team and distributor wise as per PJP.

 Establish primary and secondary targets - town wise and market wise.

 Appoint all the agreed number of distributors and distributor salesmen to achieve sales,
coverage and distribution objectives in line with company objectives and systems.

 Break the team objectives - month wise, weekly and day wise and strictly follow the
system of reporting.

 Conduct review meetings on weekly and monthly basis and review the progress and
reporting to Head of Sales.

 Co-ordinate with marketing team and execute all the marketing and brand activities as
per the agreed calendar in your territory.

 Ensure that your team raises self and their distributor claims on time and you approve the
same on time and forward them for authorization to the finance department.

 Have a clear focus on Traditional Channels, to build Distribution, Visibility and

volumes.

 Regularly up-date your immediate supervisor on all market developments and

opportunities

 Management and development of retail sales through a distribution force comprising of

distributors

 Monitoring distributor performance and suggest areas of improvement.

 Maintains product and service quality standards by conducting ongoing

evaluations and investigating complaints. Initiates corrective action
August2010-June 2013 National Sales and Marketing Manager @ Ets Moshi Mosh

D.R Congo.

Ets Moshi Moshi deals in all paper products, stationaries, books, wood glue ,
cosmetics, Biscuits and Short Cake

Notable Contributions

 Responsible for effectively managing promotional activities in the assigned

territory in order to achieve sales target
 Product Inventory and Logistics Management

 Constantly tracking Sales and demand forecasting, Manpower Management, leading

a team of Administrative, and Sales team

 New Product development to increase the product line through new product
launches

 Leading teams and motivating them to achieve the set targets

 Responsible for management of all procurement of Stock as well as receipt, storage,

issues & accounting of the materials

 Responsibilities include improving inventory control measures & purchase

processes, overseeing management of Commercial function etc.

 Responsible for supplier interaction and price settlement

 Cost controls management through effective implementation of management tools

& techniques

 Liaison with officials of Customs and Excise for import and export.

April 2007- July 2010

M/s A.V Thomas And Co Ltd @ Asst Sales Manager

A.V Thomas Ltd is fast moving consumer goods Company, with in Beverages (Tea)

Notable Contributions

 Instrumental in developing and networking with Dealer Network and managing more than
70 distributors.
 Accountable for managing business development operations in the assigned territories of
Andhra Pradesh

 Instrumental in networking with key Distributors to gather market Information and also to
recommend on steps to get product Placed in Shopping Malls and Retail outlets, such as
Bigbazar, Trinetra, Central, City Centre, and all the supermarkets

 Distinguished effort in developing new markets of Telangana, Rayalaseema, and coastal

Andhra.

Nov2005- july2006

Branch Manager @ Mjengo Ltd. @ Kenya (East Africa)

Mjengo Ltd is fast moving consumer goods Company, with in Home, Personal Care Products,
Foods, Beverages and Toiletries

Notable Contributions

 Dexterous in achieving budget of 50 million Shillings/month

 Handling regions of West Kenya

 Develop and grow retail accounts as assigned and implement innovative account based
annual and quarterly marketing plans and activities. Review of marketing investments
and ROI, general supervision and responsibility

 Maintain a well-defined sales strategy for all accounts within the defined region,
effectively manage inventory levels, returns, stock adjustments, and defective return
ratios and manage all required credit memos and follow-up documentation
  Maintain a high level of job and product knowledge, competition, maturity and
judgment, teamwork, communication, creativity, productivity, time management, career
development plans, ongoing sales training, etc.

Jan2004- Oct2005

Sr. Sales Officer @ VVD and Sons Pvt Ltd

VVD and Sons Pvt Ltd is fast moving consumer goods company, in Foods, & Coconut oil

Notable Contributions

 Planning and implementing coverage growth objectives, focusing on new outlets

coverage, rural coverage through coverage consolidation, coverage drive and
route optimization.
 Maintaining sound infrastructures of the distributors by proper routes, route size and
frequency of visits

 Implementation of schemes, motivating and handling of sales representatives,

distributors and their salesman for better sales.

 Implementation of schemes, motivating and handling of sales representatives,

distributors and their salesman for better sales.

 Increased the number of outlets thereby increasing the number of active dealers

 Increased the sales of the company From Rs.50, 000/- to Rs.6,00,000/- per month

April2002- Dec2003
Rural Sales In-charge @ Hindustan Lever Ltd

Hindustan Lever Limited (HLL) is India's largest fast moving consumer goods company, with
leadership in Home & Personal Care Products, Foods & Beverages

 Pilot project of HLL “Centum” (Empowering the rural women in India)

 Appointing dealers in small villages which has population less than 5000

 Oversee Primary sales with all the channel partners

 Assigning targets to every distributor as a part of primary sales

 Setting targets for the dealers under the distributor as a part of secondary sales

 Achieved the best sales award for ANNAPURNA SALT and PEPSODENT 40 GMS
project centum for Q4 2003

Nov1999- March2002

Sales Officer @ Venkateshwara Hatcheries

 Promotion of Poultry vaccines and animal health products, Appointing dealers in

Towns
 Volume planning for distributors as part of primary sales

 Assigning targets to every distributor as a part of primary sales

 Educational Credentials

 MBA from Kakatiya University in 1999

 B. Sc from Kakatiya University in 1997.