DIGITAL DISCOVERY INSTITUTE

Digital marketing

Digital Marketing:
Digital marketing encompasses all marketing efforts that use an electronic device or the
internet. Businesses leverage digital channels such as search engines, social media, email,
and their websites to connect with current and prospective customers.
Marketing has always been about connecting with your audience in the right place and at the
right time. Today, that means you need to meet them where they are already spending time:
on the internet.
Digital Marketing Training In Mohali

Digital marketing manager:

A digital marketing manager has a deep knowledge and understanding of the latest
marketing tactics and strategies as well as what tools to use to enhance the business’s
online presence and help achieve their marketing goals. The manager is responsible for
planning and executing campaigns, creating timelines, allocating resources, managing the
budget, and a lot more

SEO and SEM Specialist:

SEO and SEM specialists are responsible for researching marketing trends, managing
campaigns on search engines, handlings display ads, managing the performance while
optimizing campaigns, research keywords to implement in the web content, blogs articles,
meta, and much more

Social media manager:

As a social media manager, your job role would be to manage social media accounts, come
up with engaging and eye-catchy text copies along with graphics, videos, and infographics to
increase awareness, engagement, and followers on the page.

PPC marketing manager:

The major role of a PPC Manager is to oversee the paid campaigns. Also, the responsibilities
include running client campaigns on Facebook, Google, Bing, Instagram, and more. Select
the right performing keywords, run A/B testing write as copy, analyse the data, ensure
traffic to the business, and reduce cost- per-click.

Email Marketing Specialist:

An email marketing specialists has exceptional writing and editing skills. The responsibility is
to create attractive email campaigns, manage the database, launch offers, come up with
newsletters.

Content Writer and Strategist:

The basic function of a content writer and strategist is to develop a content strategy based
in the brand’s goals and the needs of the target audience. Then write 100% unique,
relevant, and informational content that resonates with brands’ voice and image.

D-151,Ph8 Ind.Area, Mohali, Punjab, 160071

07087602319
training@seodiscovery.com