Class Exercise : CLASSIFYING SOME STRATEGIES

Name ____________________________

Students should classify these strategies based on the alternative strategies discussed in your
class.

Strategies Strategy Classification

Dunkin’ Donuts is increasing the number of its U.S. stores

Brown-Forman Corp. sold its Hartmann luggage and

leather-goods business.
Motorola, which makes TVs, acquired Terayon
Communication, a supplier of TV equipment.
The Yunus Brothers Group, a leading textile and cement
conglomerate of Pakistan officially announced the
acquisition of 75.81 percent shareholding in ICI Pakistan
Limited from Omicron B.V. a 100 percent owned
subsidiary of AkzoNobel N.V. Netherlands.
Nissan Chief Executive Carlos Ghosn announced that all
electric car Leaf is now available for sale in 2013 and we
are building capacity to sell 500,000 Leaf cars by
2020( zero emission and based on home charging)
Motorola cut 7,500 additional jobs in 2007–2008

Hilton Hotels is building 55 new properties in Russia, the

United Kingdom, and Central America in 2007–2008

Video-sharing Web site YouTube in mid-2007 launched

its services into nine new countries
Cadbury Schweppes PLC is slashing 7,500 jobs, shedding
product variations, and closing factories globally to cut
costs in 2007–2008
General Electric sold its plastics division for $11.6 million
to Saudi Basic Industries Corp. of Saudi Arabia
Cadbury Schweppes PLC, the maker of Trident gum, just
bought Turkish gum maker Intergum
Limited Brands is selling its Express and Limited
divisions to focus on its Victoria’s Secret and Bath &
Body Works divisions
Kraft Foods was split in two companies and snack
food business was listed in stock market as Mondelez
International. The new internationally-focused
company is home to powerhouse brands such as
Oreos, Ritz, and Trident. The remaining company was
renamed Kraft Foods Group and sells grocery brands
such as Oscar Meyer, Nabisco, and Planters in North
America