Hayyiz

Brand Verbalization

—> Tone of Voice

—> Personas & Segmentation

—> Key Messages

—> Tagline Options




Tone of Voice

Enthusiastic and Curious

Passionate about space design and constantly searching for different ideas.

Informative and Engaging

Providing a fun way to learn about space/lifestyle design and inspire new projects.

Inclusive and Responsive

Adapting to the market while ensuring there’s something here for everybody.

Helpful and Practical

Guiding people to what they desire and providing feasible solutions to attain them.

 Personas & Segmentation

The Enthusiast (Dreamer)

Always searching for new trends and ideas to improve their living environment (apartment, vila,
etc.). Can often be tastemakers.

Message: We are passionate about home design and are eager to show you new ideas and tips. We
have resources that will help you learn more and deepen your connection with home design.

‫ ﻧﻤﺘﻠﻚ ﻣﺼﺎدر ﻣﺘﻌﺪدة ﺗﺴﺎﻋﺪك ﻋﲆ ﺗﻌﻠّﻢ اﻟﻤﺰﻳﺪ‬.‫ وﻧﺘﻄﻠﻊ ﻟﻤﺸﺎرﻛﺘﻚ أﻓﻜﺎ ًرا ﺟﺪﻳﺪة‬،‫ﻧﺤﻦ ﻓﻲ ﺣ ّﻴﺰ ﺷﻐﻮﻓﻮن ﺑﺘﺼﻤﻴﻢ اﻟﻤﺴﺎﻛﻦ‬
.‫وﺗﻌﺰّز ﺻﻠﺘﻚ ﺑﺘﺼﻤﻴﻢ ﻣﺴﻜﻨﻚ اﻟﺬي ﺗﺤﺐ‬

The New Home Owner

Recently moved out on their own or got married and moved into a new place. This person is
generally young and is looking for fresh ideas. It is probably their first real chance to design a
whole space in their own way.

Message: We are here to guide you and offer a helping hand when shaping your future home, to
show you how to express yourself and your needs in your space.

.‫ ﺳﻨﺴﺎﻋﺪك ﻟﻠﻮﺻﻮل ﻟﻤﺴﺎﺣﺎت ﺗﻌ ّﺒﺮ ﻋﻦ ذاﺗﻚ وﺗﻠ ّﺒﻲ اﺣﺘﻴﺎﺟﺎﺗﻚ‬،‫ﻧﺤﻦ ﻫﻨﺎ ﻟﻤﺪﻳﺪ اﻟﻌﻮن ﻟﻤﺨﻴﻠﺘﻚ ﻟﺘﺸﻜﻴﻞ ﻣﺴﻜﻨﻚ اﻟﺬي ﺗﺤﺐ‬

The Redecorator

Isn’t really passionate about home design but is looking for inspiration because they’ve decided to
redecorate or renew parts of their home.

Message: We offer a plethora of images, ideas and practical tips to inspire you and help make your
space better and more suited for your needs.

ّ
.‫ﻧﻮﻓﺮ ﻋﺪد ﻫﺎﺋﻞ ﻣﻦ اﻷﻓﻜﺎر واﻟﺼﻮر واﻟﻨﺼﺎﺋﺢ اﻟﻌﻤﻠﻴﺔ اﻟﺘﻲ ﺗﻠﻬﻤﻚ ﻟﺘﺼﻤﻴﻢ ﻣﺴﻜﻨﻚ اﻟﺬي ﺗﺤﺐ وﺑﺸﻜﻞ أﻓﻀﻞ ﻳﻠ ّﺒﻲ اﺣﺘﻴﺎﺟﺎﺗﻚ‬

B2B

Advertisers, professionals, shops to be listed on the website or that want to sell their products
through website.

Message: We help you reach a wide range audience that is interested everything home/space
design. The products or services you provide are interlaced with the type of content that Hayyiz
has to offer. We also facilitate testing on taste makers in the market.

‫ﻧﺴﺎﻋﺪك ﻋﲆ اﻟﻮﺻﻮل ﻟﺸﺮﻳﺤﺔ واﺳﻌﺔ ﻣﻦ اﻟﺠﻤﻬﻮر اﻟﻤﻬﺘﻢ ﺑﻜﻞ ﻣﺎ ﻳﺘﻌﻠﻖ ﺑﺘﺼﻤﻴﻢ اﻟﻤﺴﺎﻛﻦ واﻟﻤﺴﺎﺣﺎت اﻟﺘﻲ ﺗﻌﻜﺲ أﺳﺎﻟﻴﺐ‬
.‫ اﻟﻤﻨﺘﺠﺎت واﻟﺨﺪﻣﺎت اﻟﺘﻲ ﺗﻘﺪﻣﻬﺎ ﻫﻲ ﻓﻲ ﺻﻤﻴﻢ اﻟﻤﺤﺘﻮى اﻟﺬي ﻧﺴﻌﻰ ﻟﺘﻘﺪﻳﻤﻪ ﻓﻲ ﺣ ّﻴﺰ‬.‫وأﻧﻤﺎط ﺣﻴﺎﺗﻬﻢ اﻟﻤﺨﺘﻠﻘﺔ‬

 Key Messages

Self Expression

We help you express yourself in your surrounding space; to feel more whole and at home.

Better Living

We show people ways in which they can improve their homes healthier, more functional,
ecological, economical and thus happier.

Examples:

How does your space capture who you are?

Your space; a form of self expression, a place of bliss.

Express yourself. Craft your space.

‫اﻟﺘﻌﺒﻴﺮ ﻋﻦ اﻟﺬات‬
.‫ﻧﺴﺎﻋﺪك ﺑﺎﻟﺘﻌﺒﻴﺮ ﻋﻦ ذاﺗﻚ ﺿﻤﻦ ﻣﺤﻴﻄﻚ ﻟﺘﺸﻌﺮ ﺑﺎﻟﺮاﺣﺔ واﻟﺴﻌﺎدة ﻓﻲ ﻣﺴﻜﻨﻚ‬

‫ﺣﻴﺎة أﻓﻀﻞ‬
‫ﻧﻘﺪم ﻟﻠﻨﺎس أﺳﺎﻟﻴﺐ ﺗﺴﺎﻋﺪﻫﻢ ﻟﻠﻮﺻﻮل إﱃ ﻣﺴﺎﻛﻦ ﺻﺪﻳﻘﺔ ﻟﻠﺒﻴﺌﺔ وأﻓﻀﻞ ﻣﻦ اﻟﻨﺎﺣﻴﺔ اﻟﺼﺤ ّﻴﺔ واﻟﻮﻇﻴﻔﻴﺔ‬
.‫ وﻫﺬا ﺑﺪوره ﻳﻨﻌﻜﺲ ﻋﲆ ﺳﺎﻛﻨﻴﻬﺎ ﺑﺎﻟﺴﻌﺎدة واﻟﺴﻜﻴﻨﺔ‬،‫واﻻﻗﺘﺼﺎدﻳﺔ‬

:‫أﻣﺜﻠﺔ‬

‫ﻛﻴﻒ ﻳﻌﺒﺮ ﻣﺴﻜﻨﻚ ﻋﻨﻚ؟‬

.‫ ﺗﻨﻌﻢ ﺑﻪ ﺑﺎﻟﺴﻜﻴﻨﺔ واﻟﺮاﺣﺔ‬،‫ﻣﺴﻜﻨﻚ ﻫﻮ ﻣﺴﺎﺣﺔ ﻟﻠﺘﻌﺒﻴﺮ ﻋﻦ ذاﺗﻚ‬

.‫ ﻗﻢ ﺑﺼﻴﺎﻏﺔ ﻣﺴﻜﻨﻚ‬.‫ﻋﺒﺮ ﻋﻦ ذاﺗﻚ‬

Guidance

We are here to guide you on your path to finding what’s right for you and your living space. A
source of knowledge and information to advise, help and inspire.

Examples:

Paving a path for you to find your style

Pointing you to what makes your space you

Bridging the gap between your style and your space.

 ‫اﻹرﺷﺎد‬
‫ ﺳﻨﻘﺪم ﻟﻚ اﻟﻨﺼﻴﺤﺔ اﻟﻤﻌﺮﻓﺔ‬.‫ﻧﺤﻦ ﻫﻨﺎ ﻟﻤﺴﺎﻋﺪﺗﻚ ﻟﻠﻮﺻﻮل ﻟﻤﺴﻜﻨﻚ اﻟﻤﺮﻳﺢ واﻟﻤﻨﺴﺠﻢ ﻣﻊ ذوﻗﻚ وأﺳﻠﻮﺑﻚ اﻟﺨﺎص‬
.‫اﻟﻼزﻣﺔ وﻧﻠﻬﻤﻚ ﺑﺨﻴﺎرات ﺗﺤﺒﻬﺎ‬

:‫أﻣﺜﻠﺔ‬

.‫ﻧﻤﻬﺪ ﻟﻚ اﻟﻄﺮﻳﻖ ﻟﻠﻮﺻﻮل ﻷﺳﻠﻮﺑﻚ اﻟﺨﺎص‬

.‫ﻧﻮﺟﻬﻚ ﻟﺘﺘﻤﺎﻫﺎ ﻣﻊ ﻣﺴﻜﻨﻚ‬

.‫ﻧﺰﻳﻞ اﻟﺤﻮاﺟﺰ ﻳﺒﻦ ذوﻗﻚ اﻟﺨﺎص وﻣﺴﻜﻨﻚ اﻟﺬي ﺗﺤﺐ‬

Inclusivity and accessibility

We are an inclusive environment with helpful and practical solutions for a wide variety of
people, catering for various homes, budgets and styles.

Examples:

No matter your style, you’ll find something you like.

Bringing a range of styles and solutions closer to every space.

Just the right style for your lifestyle.

‫اﻟﺸﻤﻮﻟﻴﺔ وﺳﻬﻮﻟﺔ اﻟﻮﺻﻮل‬

‫ﻧﺤﻦ ﺑﻴﺌﺔ ﺷﺎﻣﻠﺔ ﺗﻘﺪم ﺣﻠﻮل ﻋﻤﻠﻴﺔ ﻣﻔﻴﺪة ﻟﻄﻴﻒ واﺳﻊ ﻣﻦ اﻷذواق اﻟﻤﺘﻨ ّﻮﻋﺔ ﻧﻐﻄﻲ ﺑﻬﺎ أﻧﻮاع ﻣﺨﺘﻠﻔﺔ ﻣﻦ اﻟﻤﺴﺎﻛﻦ‬
.‫واﻟﻤﺴﺎﺣﺎت اﻟﻤﻨﺴﺠﻤﺔ ﻣﻊ أﺻﺤﺎﺑﻬﺎ ﻋﲆ اﺧﺘﻼف أذواﻗﻬﻢ وﻗﺪراﺗﻬﻢ اﻟﺸﺮاﺋﻴﺔ‬

:‫أﻣﺜﻠﺔ‬

.‫ ﺳﺘﺠﺪ ﻣﺎ ﺗﺒﺤﺚ ﻋﻨﻪ‬،‫ﻣﻬﻤﺎ ﻛﺎن ذوﻗﻚ‬

.‫ﺗﺸﻜﻴﻠﺔ واﺳﻌﺔ وأذواق ﻣﺘﻨﻮﻋﺔ ﺗﺴﺎﻋﺪك ﻋﲆ ﺗﺮﺟﻤﺔ ﺧﻴﺎﻟﻚ ﻟﻤﺴﻜﻨﻚ‬

.‫اﻟﺤﻞ اﻟﻤﻨﺎﺳﺐ ﻷﺳﻠﻮب ﺣﻴﺎﺗﻚ‬

Passion

We invite anyone with a passion for space design and home decor to share and engage.

Examples:

Share your passion, engage with your space.

Space design, a passion… A lifestyle.

Space design, more than a passion… A lifestyle.

 ‫اﻟﺸﻐﻒ‪:‬‬
‫ﻧﺪﻋﻮ ﻛﻞ اوﻟﺌﻚ اﻟﺸﻐﻮﻓﻴﻦ ﺑﺘﺼﻤﻴﻢ اﻟﻤﺴﺎﻛﻦ واﻟﻤﺴﺎﺣﺎت واﻟﺪﻳﻜﻮرات اﻟﻤﻨﺰﻟﻴﺔ ﻟﻠﻤﺸﺎرﻛﺔ واﻟﺘﻔﺎﻋﻞ ﻣﻌﻨﺎ‪.‬‬

‫أﻣﺜﻠﺔ‪:‬‬

‫ﺷﺎرك ﺷﻐﻔﻚ‪ .‬ﺗﻔﺎﻋﻞ ﻣﻊ ﻣﺴﻜﻨﻚ‪.‬‬

‫ﺷﻐﻒ… ﻃﺎﻗﺔ اﻳﺠﺎﺑﻴﺔ… أﺳﻠﻮب ﺣﻴﺎة ﻓﺮﻳﺪ‪.‬‬

‫ﺗﺼﻤﻴﻢ اﻟﻤﺴﺎﺣﺎت أﻛﺜﺮ ﻣﻦ ﻣﺠﺮد ﺷﻐﻒ‪ ،‬ﻫﻮ أﺳﻠﻮب ﺣﻴﺎة‪.‬‬

‫‪Tagline‬‬

‫ﻣﺤﻴﻄﻚ‪ ...‬ﺗﻌﺒﻴﺮك‪.‬‬
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