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  • Sales Forecasting

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    Marziiya Ramakdawala
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    Joanna spends $5,000 per month on PPC ads, with a cost per click of $2.80. She sees a conversion rate of 11.8% and average purchase of $65. With 1,785 website visitors and 211 converting customers, her estimated monthly revenue is $13,696. The sales team contacts 20 leads per month, with an estimated closing probability of 25% for leads, 50% for identified needs, 75% for proposals, and 90% for negotiations. This results in estimated deals of 5, 4, 3.75, and 1.8 respectively. With 4 salespeople, the total estimated deals is 58 and revenues at $20,000 per deal is $1,

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    Joanna spends $5,000 per month on PPC ads, with a cost per click of $2.80. She sees a conversion rate of 11.8% and average purchase of $65. With 1,785 website visitors and 211 converting customers, her estimated monthly revenue is $13,696. The sales team contacts 20 leads per month, with an estimated closing probability of 25% for leads, 50% for identified needs, 75% for proposals, and 90% for negotiations. This results in estimated deals of 5, 4, 3.75, and 1.8 respectively. With 4 salespeople, the total estimated deals is 58 and revenues at $20,000 per deal is $1,

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    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
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    15 views4 pages

    Sales Forecasting

    Uploaded by

    Marziiya Ramakdawala
    Joanna spends $5,000 per month on PPC ads, with a cost per click of $2.80. She sees a conversion rate of 11.8% and average purchase of $65. With 1,785 website visitors and 211 converting customers, her estimated monthly revenue is $13,696. The sales team contacts 20 leads per month, with an estimated closing probability of 25% for leads, 50% for identified needs, 75% for proposals, and 90% for negotiations. This results in estimated deals of 5, 4, 3.75, and 1.8 respectively. With 4 salespeople, the total estimated deals is 58 and revenues at $20,000 per deal is $1,

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as xlsx, pdf, or txt
    of 4

    Example 1 - Joanna

    Monthly PPC advertising Budget $ 5,000.00


    Cost per click $ 2.80
    Conversion Rate 11.80%
    Avg. purchase per customer $ 65.00

    No. of website visitors 1,785.71


    No. of customers who
    purchase/convert 210.71

    Revenues $ 13,696.43
    Example 2: Sales Team

    Probability of
    closing
    Leads Contacted 25.00%
    Needs identified 50.00%
    Prposals Sent 75.00%
    In Negotiation 90.00%

    Sales activity
    Leads Contacted 20.00
    Needs identified 8.00
    Prposals Sent 5.00
    In Negotiation 2.00

    Estimated # of deals
    Leads Contacted 5.00
    Needs identified 4.00
    Prposals Sent 3.75
    In Negotiation 1.80

    Total # of deals per sales person 14.55

    No. of salespersons 4

    Total # of deals 58.20

    Avg. Deal value $ 20,000.00

    Estimated Revenues $ 1,164,000.00

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