A STUDY ON

“ADVERTISING STRATEGIES’’

WITH REFERENCE TO

“HITACHI”

A Project Report Submitted to the Department of Management Studies, Adikavi Nannaya University,
Rajamahendravaram in a Partial Fulfillment for the Award of Degree

MASTER OF BUSINESS ADMINISTRATION

BY

CH.RAGA SUDHA

[Reg. No: 1984110019]

[M.B.A]

Under the Esteemed Guidance of

SRI.M.SUBRAHMANYAM.M.Com, M.B.A

ASSOCIATE PROFESSOR

DEPARTMENT OF MANAGEMENT STUDIES

ADITYA INSTITUTE OF P.G STUDIES

(AFFILIATED TO ADIKAVI NANNAYA UNIVERSITY)

RAJAMAHENDRAVARAM

(2019-2021)
DEPARTMENT OF MANAGEMENT STUDIES

ADITYAINSTITUTEOFPGSTUDIES

AFFILIATEDTOADIKAVINANNAYAUNIVERSITY,RAJAMAHENDRAVARAM

(ACCREDITEDBYNAACWITHB⁺⁺GRADE)

KAKINADA

2019-2021

CERTIFICATE

This is to certify that the project reportentitled “STUDY ON ADVERTISING STRATIGIES” it

reference to“HITACHI”done by CH.RAGA SUDHA with Reg.No:1984110019 during the project period
of the academic year2019-2021 infulfillment of the requirement for the award of the Degree of MASTER
OF BUSINESS ADMINISTRAION in ADITYA INSTITUTE OF PG STUDIES affiliated to
ADIKAVINANNAYA UNIVERSITY, RAJAMAHENDRAVARAM is abonafied work carried out by
him under my guidance and supervision.

PROJECT GUIDE HEAD OF THE DEPARTMENT

M.SUBRAHMANYA S.SUMA

EXTERNALEXAMINER
 CERTIFICATE

This is to certify that the Project work entitled, A STUDY ON “ADVERTISING STRATEGIES” with
reference to HITACHIis a bonafied work done and submitted by in partial fulfillment CH.RAGA SUDHA
of the requirements for the Award of M.B.A Degree is a bonafide work carried out by her under my
guidance and supervision.

Signature of guide Head of department

M.Subrahmanyam S. Suma
 DECLARATION

I CH.RAGA SUDHA, student of MBA final year of Aditya institute of P.G studies, Kakinada hereby
declare that the project work entitled “ADVERTISING STRATEGIES” with reference to “HITACHI” is
written and submitted by me as a part of my study in Master of Business Administration of Adikavi Nannaya
University, under the guidance of Sri. M.SUBRAHMANYAM. It is my original work. It is not a duplicate
study undergone by any other university or published any time before.

Place:

Date:

CH.RAGA SUDHA

[Reg.no:1984110019]
 ACKNOWLEDGEMENT

. I feel it is my duty and honor to acknowledge all those who have extended their guidance and warm support
in completing my report.

Firstly, it is my privilege to thank DR.N.SESHA REDDY, Chairman, Aditya group of institutions for
providing state-of-the-Art facilities, experienced and talented faculty members.

Secondly, I thank SRI.B.E.V.L.NAIDU, Academic Coordinator, Aditya Degree & P.G Colleges, Kakinada,
for his continuous support and encouragement in my endeavor.

Thirdly, I thank SMT. S. SUMA, principal, Aditya Institute of P.G Studies, Kakinada, for her aspiring
guidance and valuable aid.

This is a great pleasure for me to be assigned under the guidance of SRI. M.SUBRAHMANYAM,
Associate professor of Aditya P G college Kakinada, I am very grateful to her for all his kind cooperation
and guidance in preparing this project paper. Her valuable suggestions & guidelines helped me a lot to
prepare this report in a well-organized manner.

Finally, I would like to express my deep sense of gratitude to my beloved parents without whose support and
encouragement, I would not have finished this work. I also express my sincere thanks to friends and well-
wishers too who helped me in preparing the project work and made me to present it within time.

CH.RAGA SUDHA

[Reg.no:1984110019]

CONTENTS
CHAPTER 1

 INTRODUCTION

 OBJECTIVES OF THESTUDY

 NEED FOR THESTUDY

 SCOPE OF THESTUDY

 METHODOLOGY OF THESTUDY

 LIMITATIONS OF THESTUDY

CHAPTER 2

 INDUSTRYPROFILE

CHAPTER 3

 COMPANYPOFILE

CHAPTER 4

 THEORITICALFRAMEWORK

CHAPTER 5

 FINDINGS

 SUGGESTIONS

 CONCLUSIONS

CHAPTER 6

 BIOBILOGRAPHY
CHAPTER 1

INTRODUCTION