WEAT H E R

F O OD Total Value Assigned by

F I TN E SS Consumers to Free
TRAV E L
Ad-Supported Online
Content and Services
S EA R C H

H EA LT H

V I D E O C H AT

CA R E E R
$116.99
MONTHLY
P H OTOS

FINANCIAL

$1,403.88
P ERS ON A L S

GA M E S

M AP S ANNUALLY
EM A I L

SOCIAL

NEW S
Survey conducted via SurveyMonkey from September 16-17,
MUSIC
2020 among 1,080 US adults. Margin of error +/- 3% at 95%
confidence level.
S PO RTS

VIDEO

$0 $2 $4 $6 $8 $10 $12
 Total Value Assigned by Consumers to Free Ad-Supported
Online Content and Services
Email
Music
Video
News
Sports
Maps
Social
Search
Weather

2020 Career
Financial
Health
Games
Personals
Photos
Travel
2016 Blogs
Video
chat
Food
Fitness
$0 $250 $500 $750 $1,000 $1,250 $1,500

MONTHLY ANNUALLY

2020
$1,403.88
2020

$116.99

$116.99 $1,403.88

2016
$1,197.24
2016

$99.77

Survey conducted via SurveyMonkey from September 16-17, 2020 among 1,080 US adults. Margin of error +/- 3% at
95% confidence level.
CONSUMER PERCEPTIONS ON THE VALUE OF AD-SUPPORTED
CONTENT AND SERVICES

Q: If you had to pay several hundred dollars a year or more for the Q: Which of the following would you prefer: an Internet and mobile
online content and services and mobile apps you currently get for free, experience where there are no ads, but you have to pay for most content
how would that change your behavior? you read/see like blogs, entertainment sites, video content and social
media, or today’s Internet in which there are ads, but most content is free?
Online and Mobile Activity
71.8%
Reduce a great deal
85.2% 84.1%
13.4% An ad-supported internet where
Reduce somewhat most content is free
7.7%
No change
15.9%
5.6% A paid internet where everything
Increase somewhat cost money because there is no
1.5%
advertising
Increase a great deal

Q: Overall, how important to you is free Internet content like news, Q: If you were planning to buy a new mobile phone, and two models you
weather, e-mail and blogs? liked had comparable features and price, but one offered fewer free apps,
how likely would you be to buy the phone that offered more free apps?

69.8% 36.5%
Very important A lot more likely
93.0% 79.6%
23.2% 43.1%
Somewhat important Somewhat more likely

5.1% 13.7%
Not very important Somewhat less likely

1.9% 6.7%
Not at all important A lot less likely

Survey conducted via SurveyMonkey from September 16-17, 2020 among 1,080 US adults. Margin of error +/- 3% at 95%
confidence level.