May 28 – 30, 2010

MADISON
FESTIVALS
MISSION STATEMENT
Madison Festivals, Inc., a non-profit volunteer-
based organization, produces and develops
events in the greater Madison community, such
as Taste of Madison, Kids Expo, and Madison
Marathon. These events enhance the quality of
life for residents, showcase the area to visitors,
and provide assistance to local charitable
organizations.
RUNNERS

Over 7,300 participated in

2009, and the numbers
keep growing!
We are expecting up to
8,500 participants in
2010!
RUNNER STATISTICS
FOR 2 0 0 9
Total runners - 7,381

Total runners from Wisconsin – 5,272 (71%)

Dane County and the surrounding counties – 3,600 (48.7%)

Female participants – 4,080 (55.3%)

Male participants – 3,301 (44.7%)

76% of the Madison Marathon runners were between the

ages of 20 and 44
 M
RACE
ADISCATE
ON FE GOR
SLS,IES
F INC.
OR 2 0 10
The Madison Marathon includes multiple racing
events. All races begin and finish at Alliant
Energy Center.

• Marathon (2,200 runners est.)

• Half Marathon ( 4,600 runners est.)

• Half Marathon Walk (500 walkers est.)

• Quarter Marathon (1,000 runners est.)

• Kids’ Race (400 runners est.)

 WEEKEND
EVE NTS
Runner’s Expo
The Expo is held the Friday & Saturday before the
race. On Friday , from 3 - 7 p. m. and on Saturday
from
9 a.m. – 6 p.m. in the Exhibition Hall at Alliant
Energy Center. The Expo will welcome over 8,000
participants and their families for:
• New runner registration
• Registered participant packet pick-up
• Sports apparel vendors
• Wellness vendors
• Consumer products and services displays
CHARITY
The American Cancer Society (ACS) became an official charity of
the Madison Marathon in 2007. As part of this new
partnership ACS implemented their Charity Runner Program.
Through individual participant donations and the Charity
Runner fundraising, over $50,000 was raised for cancer
research and support programs .

Additionally, the Madison Marathon donated another $10,000+

to support ACS and other local non-profit groups in 2008.

We are pleased to have ACS join us in 2010 with Team

DetermiNation. ACS will provide between 50 and 100
volunteers for the event.
VOLUNT
EERS
It takes over 1,000 volunteers to make the Madison Marathon run
smoothly. Given this, we have to look outside American Cancer
Society to staff all the positions required.

Madison Festivals provides an opportunity for local charitable

organizations to raise money. We utilize volunteers from our area
non-profit organizations to work our events. In exchange, we pay
these organizations a minimum of $8 for every hour a volunteer
works. This model has proven beneficial for the events because it
helps us recruit volunteers, but it also helps non-profit organizations
raise needed funds.
 FINISH LINE Stage

Public/Runner Beer Garden

Centerplate Concessions Runner’s Gear Drop off/Pickup

Area

ACS Village

Family Meeting Area

Recovery Zone

Restrooms
Volunteers and Info Results VIP/Winners

Sound
Spectator Viewing
Stands
Medical/Massage
Centerplate Concessions

Timing
CONTACT
Christine Belle, Business and
Sponsorship Development Director

Madison Marathon
2981 Cahill Main, Ste 2
Madison, WI 53711
(P) 608.310.7295
(F) 608.276.9780
(C) 608.575.3629
christine@madisonfestivals.com