Round 

Exercise: jan21sin-3001-ncExecutive Business Simulation Copyright (c) April Traini

Market Perception Report

Team 6 : G6 Automobile

Option PerceptionModel 1 : G6 Lite

Option Like %
Extended Warranty/Servicing 51.3
Electric/Memory Front Seats 44.55
Heads Up Driver Display 46.58
LED Auto Dip Headlights 34.72
Upgraded Alloy Wheels 24.43
Anti-Theft System 46.1
Electric Tow Bar 28.5
Blind Spot Info System 43.73
Automatic Transmission 38.19
Adaptive Cruise Control 28.95
Sensors/Park Assist 64.65
Rain Sensor/Auto Lights 38.58
Lane Assist 38.58
Hands Free Tailgate 41.03
Elec Panoramic Sunroof 20.36
Heated Front Seats 49.72
Heated Steering Wheel 50.5
Folding/Dimming Ext Mirror  44.79
Heated Windscreen 51.3
Rear View Camera 40.72
Leather Upholstery/Finish 34.72
Privacy Glass/Sun Protect 20.36
Zoned Climate Control 45.61
Dynamic Soundpack 27.01
Wireless Charging Pad 23.15
Keyless Entry 28.5
Metallic/Pearlescent Paint 46.94
Tech/Safety Pack 32.58
Visibility/Winter Pack 40.72
Luxury Styling Pack 27.01

Options Requested
Option Requested by %
Design Perception
Design Like %
3/5 Door Hatchback 24.43
Small Petrol Engine 61.67
Alternative Fuel Engine 32.4
Diesel Engine 28.8
Designs Requested
Design Requested by %
2/4 Door Saloon/Estate 47.75
SUV (4x4) 50.65
R and D Projects Requested
Project Requested by %
BiDirectional Charging Uni 33.32
Virtual/Digital Mirrors 48.24
Smart Noise Insulation 33.32
Promotion Effectiveness
Promotions...
You have an average market awareness from Television promotion. 
You have an average market awareness from Radio promotion. 
You have an average market awareness from Magazines/Newspapers promotion. 
You have a low market awareness from Digital Media promotion. 
You have an average market awareness from Dealer Incentives promotion. 
You have an average market awareness from Promotional Offers promotion. 
Key Perception Factors
KPF Score %
Comfort 64
Safety 57
Speed 43
Green 16
Style 59
Hi-Tech 49
Option PerceptionModel 2 : G6 Urban
Option Like %
Extended Warranty/Servicing 54.7
Electric/Memory Front Seats 28.35
Heads Up Driver Display 55.72
LED Auto Dip Headlights 30.86
Upgraded Alloy Wheels 56.02
Anti-Theft System 38.25
Electric Tow Bar 27.01
Blind Spot Info System 34.72
Automatic Transmission 28.44
Adaptive Cruise Control 36.93
Sensors/Park Assist 49.72
Rain Sensor/Auto Lights 27.01
Lane Assist 28.5
Hands Free Tailgate 50.5
Elec Panoramic Sunroof 42.91
Heated Front Seats 36.65
Heated Steering Wheel 26.78
Folding/Dimming Ext Mirror  38.58
Heated Windscreen 32.58
Rear View Camera 40.72
Leather Upholstery/Finish 28.5
Privacy Glass/Sun Protect 36.65
Zoned Climate Control 46.94
Dynamic Soundpack 32.58
Wireless Charging Pad 52.12
Keyless Entry 36.45
Metallic/Pearlescent Paint 54.7
Tech/Safety Pack 41.36
Visibility/Winter Pack 30.86
Luxury Styling Pack 32.58

Options Requested
Option Requested by %
Design Perception
Design Like %
MPV/Passenger Van 27
Small Petrol Engine 55.7
Alternative Fuel Engine 40.5
Diesel Engine 30.57
Designs Requested
Design Requested by %
3/5 Door Hatchback 46.54
SUV (4x4) 64.4
R and D Projects Requested
Project Requested by %
Smart Driving Controls 43.72
Alternative Fuels/Biofuels 47.2
Long-Range Electric Car 67.71
BiDirectional Charging Uni 47.29
Zero Emissions Engine 68.46
Fuel Efficient Engine 53.07
Lightweight Ceramic Brakes 41.65
Frost Free Windows 39.2
In-Car Advice System 41.62
Promotion Effectiveness
Promotions...
You have an average market awareness from Television promotion. 
You have a low market awareness from Radio promotion. 
You have an average market awareness from Magazines/Newspapers promotion. 
You have an average market awareness from Digital Media promotion. 
You have an average market awareness from Dealer Incentives promotion. 
You have an average market awareness from Promotional Offers promotion. 
You have a low market awareness from Sponsorship promotion. 
Key Perception Factors
KPF Score %
Comfort 58
Safety 54
Speed 45
Green 16
Style 61
Hi-Tech 53
pyright (c) April Training Executive 2020

Dislike % Unsure %
39.85 8.85
45.55 9.9
43.7 9.71
57.56 7.72
70.14 5.43
44.1 9.8
65.16 6.33
46.55 9.72
53.32 8.49
64.61 6.43
28.92 6.43
52.85 8.57
52.85 8.57
49.85 9.12
75.12 4.52
41.14 9.14
40.5 9
45.25 9.95
39.85 8.85
50.23 9.05
57.56 7.72
75.12 4.52
44.5 9.89
66.99 6
71.71 5.14
65.16 6.33
43.41 9.65
60.18 7.24
 50.23 9.05
66.99 6

Dislike % Unsure %
70.14 5.43
31.36 6.97
60.4 7.2
64.8 6.4

s promotion. 

Ideal %
90 0.711111111111111
80 0.7125
10 4.3
10 1.6
5 11.8
20 2.45

Dislike % Unsure %
37.06 8.24
65.35 6.3
36.23 8.05
 62.28 6.86
35.99 8
53.25 8.5
66.99 6
57.56 7.72
65.24 6.32
54.86 8.21
41.14 9.14
66.99 6
65.16 6.33
40.5 9
47.55 9.54
55.21 8.14
67.28 5.95
52.85 8.57
60.18 7.24
50.23 9.05
65.16 6.33
55.21 8.14
43.41 9.65
60.18 7.24
39.17 8.71
55.45 8.1
37.06 8.24
49.45 9.19
62.28 6.86
60.18 7.24

Dislike % Unsure %
67 6
36.25 8.06
50.5 9
62.63 6.79
s promotion. 

Ideal %
25 2.32
45 1.2
75 0.6
65 0.246153846153846
60 1.01666666666667
60 0.883333333333333
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