attendee before being asked to play. His sets at Shoom were built on a blend of Detroit and acid
house, interspersed with tracks by artists such as Ravi Shankar, Chris & Cosey, Public Image Ltd and
Dub Syndicate.{5#]
Lighting and design
Shoom's interior design tended towards minimalist architecture, mirrored walls and decorations
containing smiley face logos.{4l52] The Ramplings's early adoption of the smiley logo reflected the
prevailing feeling of positivism in dance music culture. Coleman, who later became a well-known
fashion designer,53) said that at Shoom "everyone was smiling and losing themselves in this
incredibly powerful music ... [and] new youth culture."41
The strawberry-scented smoke machine produced a haze so thick that the club often became
claustrophobic, and combined with flashing strobe lights, dancers were often unable to see more than
a few feet around them.""9] Mark Moore of S'Express remembers that during his first night at the
club, he did not realise until the smoke lifted during a breakdown that everybody around him “was on
BU
Dress style and culture
Shoom was among the first clubs to bring US house music to the UK, and was thus at the forefront of
the development of the movement's look and style. Clubbers typically wore baggy clothes and tie-dye
or dayglo colours, with items such as bucket hats, bandanas, dungaree jeans, ponchos and converse
sneakers becoming popular.{4IL54I551[56] While the baggy style was born of necessity to combat the
intense heat in the original small gym, the trend spread outside of the regular Shoom crowd, and
celebrity fashion designers such as Vivienne Westwood produced clothes influenced by the scene.{57]
The DJ Jay Strongman observed how, after Shoom's launch, well-established figures in London's club
scene became "dinosaurs" overnight.'58] Similarly, Nick Coleman wrote that after visiting the club in
July 1988, he immediately went from designer clothing and standing around "trying to look cool", to
‘wearing t-shirts, jeans and ...[and having] 50 new friends".!4! He views Shoom as initiating a move
away from expensive clothes in favour of the casual, baggy style that typified the 1990s trend of
"dressing down" [59]
Until the summer of 1987, ecstasy was only known to a few
British dance music enthusiasts, including Boy George,
Mare Almond of Soft Cell and New Order's Bernard
Sumner, who frequented US clubs such as Studio 54 in New
York, and the Warehouse and Muzic Box clubs in Chicago,
where they heard DJs such as the early 1980s pioneer DJs
Ron Hardy and Frankie Knuckles.{6°ll™ 4] As little was
popularly known about ecstasy, there was a common
misconception that it was legal,!48! when it was in fact
listed as Class A under the UK Misuse of Drugs Act.{61]
While house music and the ecstasy sub-culture developed
independently, they did not become mainstream until ff-white ecstasy pills wth brand imprints
combined at London clubs in 1987.!! Sheryl Garratt, one
of the earliest journalists to write about the scene, believes
the music worked so well with the drug because the warm and empathetic high from ecstasy aligned
with the small, intimate size of the early London clubs, and the shared excitement of discovering a
new and revolutionary form of electronic music.!®3) Bottled water and the energy drink Lucozade