SBM-NMIMS: COURSE TEACHING PLAN

Assurance of Learning AOL Specific

Course Code
Advanced Data Analysis
Course Title
Course Dr. Shailaja Rego
Instructor/s
3
Credit Value
Programme & FT MBA
Trimester
Statistical Inference for Decision Making
Pre-requisite

CLOs – (in bracket state the PLOs to map with)

1)Get a knowledge of appropriate analytical tools to address the problem at hand and
understand the limitations / advantages of these analytical tools. (PLO2b)

2) To formulate and compose the problem at hand in mathematical terms incorporating

all conditions. (PLO3a)
Learning
Objectives 3) To appreciate the type validity and test validity of methods used for analytical
assessments. To also understand the required changes in case if some of the
assumptions are invalid. (PLO2b)

4) To learn effective Documentation of the process and communication of the results in

a systematic manner. To also learn the process of putting the details in a presentable
and easy to learn mode. (PLO4b)

Successful students of Advanced Data Analysis should be able to

1) Make a judicious selection of analytical tools appropriate to the problem at hand,

informed by the knowledge of theory and based on experience. (PLO2b)

Learning 2) Express vague ideas precisely in mathematical terms, when appropriate, so that
Outcomes mathematical and statistical methods can be used to bring clarity to questions in other
(Must be areas of inquiry(PLO3a)
connected to
3) Identify and understand conditions of validity for methods and results, and have an
Learning
idea of what to do when those conditions are not satisfied; recognize that the methods
Objectives)
through which real-world data is obtained impact both the conclusions and the
generality of the analysis. (PLO2b)

4) Communicate mathematics and statistics in a clear, organized, and inspiring way,

using a variety of media in ways that are appropriate for the audience(PLO4b)

Course This course aims at understanding of multivariate techniques, using SPSS or other
Description computer assisted tool for carrying out the analysis and interpreting the results to assist
the business decisions.

Evaluation Specific 3 1.5 AOL CLO CLO CLO CLO

Pattern assessment Credit Credit Instruments 1 2 3 4
methods (*)

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 Class 0/10 - - - - -
Participation
Quizzes 20/20 (Embedded 20
questions)
Assignment 15/15 (Rubric) 15

Project 15/15 (Rubrics) 5 10

Final 10/40 (Embedded 10

Examination questions)
Total 100 50

*AOL Assessment Instruments:

• Embedded Questions: Quiz, Class Test, Midterm Examination, Final

Examination

• Rubrics: Case & Article Discussion, Individual Assignment

Group Projects & Viva’s, Case Problem analysis, Oral and written
communication presentations, Role Play,
Group Presentation, Group Project etc.

Topics / Sub -topics

Sessions Learning Outcome if
provided session wise
Introduction to multivariate
data analysis, dependence &
Interdependence techniques,
Introduction to SPSS, two
sample tests, one way
1
ANOVA, n-way ANOVA
using SPSS and
interpretation of the SPSS
output. Discussion on
assumptions of these tests.
Chapter detail Details of pedagogy
/ Article Reference / adopted for class
Case Studies engagement - Class
Exercises etc.
(Chapter 11 & chapter Case : Used Cars
12, Appendix III- IBM
SPSS of Business Descriptive statistics,
Research split file, select cases
Methodology by Chi square, ANOVA,
Srivastava Rego)

Introduction to SPSS Asynchronous Data :Store24

Basics of Data Analysis- Learning : Managing Employee
Types of data vs tests& Retention HBS Case
techniques, data cleaning, https://www.youtube.co
m/watch?v=EvJnYDT-
9-602-096
creating appropriate model,
finding the validity of the 0qY
model.
2 https://www.youtube.co
· Basic operations for m/watch?v=ADDR3_Ng5
modifying data values · CA
Describing relationships
between variables: Crosstabs,
compare means, Split file,
ANOVA · Selecting subsets
of cases · Creating and
editing charts · Editing and

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 saving IBM SPSS Statistics
Output
Introduction to
Econometrics, multiple
regression analysis, Concepts
3 of Ordinary Least Square
Estimate (OLSE) & Best
Linear Unbiased Estimate
(BLUE). With Practical
Examples in business
Assessing model fit, Outlier
Analysis using cook’s
Distance, Dummy variables
4
(Read: H & A Chapter Data file :
4,p.g. 193 - 288) Supermarket Sales,
HBS Concept Note Used Cars
Regression Analysis
9-191-117 Standard regression
Stepwise regression
Asynchronous Data file : PE Ratio
Learning :
Outlier Analysis using
https://www.youtube.c cook’s Distance, Dummy
om/watch?v=ltRobzmOz variables
sw

https://www.youtube.c
om/watch?v=AJT65PS8
MCw

Multiple Regression Read Chapter 10 Data Files : Car Sales,

Assumptions - BA(316 to 323) Credit Ratings
Heteroscedasticity, HBS Reading :
Autocorrelation & Regression Analysis Predict car price using
Multicollinearity David E. Bell other parameters
5 Asynchronous
Learning :

https://www.youtube.c
om/watch?v=ueNrP5TyZ
aE

Regression models to make Binder Lecture/ software

predictions and explain
relationships. Pages 29 to 53 Identify and diagnose
Interpret modeling results violations of the
in the context of real-world Asynchronous assumptions of linear
problems. Learning: models.
Utilize simulation to explore https://www.youtube.c
6 om/watch?v=_c3dVT
statistical properties of
models. RIK9c
transformations and
interactions https://www.youtube.c
om/watch?v=ELQ5UJ
CMjqk

Case Problem on Regression Binder 602104-PDF-ENG

7 Pilgrim Bank
Pages 29 to 53
(A): Customer

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 Profitability

Explore Profit

Compare profit online

Vs Profit offline

Manage missing data

Predict customer value

602095-PDF-ENG
Pilgrim Bank
(B): Customer
Retention

How well does

customer channel use
in 1999 will predict
how profitable
customers in 2000?

Factor Analysis – Introduction (Read: H & A Chapter Lecture/ software

to Factor Analysis, Objectives of 3 pg. 125 - 165)
Factor Analysis, Designing a
Factor Analysis, Principal Binder pages 100 –
8 Component Analysis and 116
Common factor Analysis
Asynchronous
Learning:
https://www.youtube.c
om/watch?v=pRA3W
apx7fY
Assumptions in a Factor (Read: H & A Chapter Find underlying
Analysis, Factors & 3 pg. 125 - 165) factors of customer’s
assessing overall fit. perceptions about the
Interpretation of the factors. Binder pages 100 – services at HBAT
116
9
Asynchronous
Learning:
https://www.youtube.c
om/watch?v=g_3kaSnq-
DY&pbjreload=101

Case problem based on Case : Predicting ROI Predict ROI of power

Factor Analysis. Case of power projects projects using other
10 problem on principle parameters after
component analysis + removing the
Multiple regression multicollinearity

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 analysis(having variables
with high multicollinearity )
Overview of classification
techniques
Classification table &
Accuracy measures for
classification
Chance accuracy and
11
baseline accuracy
Sensitivity / Specificity/
Precision and Recall
Lift Gain concepts
ROC AUC
Introduction to Discriminant
Analysis. Objectives of
Discriminant Analysis.
Research Design for
12
Discriminant Analysis.
Assumptions of Discriminant
Analysis.
Estimation of the
Discriminant model &
assessing the overall fit.
13
Applications, Interpretation
& Hypothetical Illustrations
Introduction to Logistic
Regression model &
assessing the overall fit.
Interpretation &
Hypothetical Illustrations
14
Classification Trees &
15 Regression Trees(CART)
Concepts Advantages &
Binder pages 152 - 165 Concepts Lecture
Asynchronous
Learning:
https://www.youtube.c
om/watch?v=HBi-
P5j0Kec
https://www.youtube.c
om/watch?v=4Xw19Np
QCGA
(Read: H & A Chapter Data : Bankloan
5 pg. 297 - 336)
Predict if a customer
Binder pages75 – 89 will be a defaulter or
Asynchronous not using other
Learning:
parameters
https://www.youtube.c
om/watch?v=vm1OLo
L_VuY
(Read: H & A Chapter Data : German Credit
5 pg. 297 - 336)
Predict if a customer
Binder pages75 – 89 will pay or not pay
Asynchronous loan in fulll
Learning:
https://www.youtube.c
om/watch?v=LMNsEa
C0rAY
(Read: H & A Chapter 5 602095-PDF-ENG
pg. 293 -336 ) Pilgrim Bank
(B): Customer
Binder Pages 73 to 82
Retention
Asynchronous
How well does
Learning: customer channel use
in 1999 will predict
https://www.youtube.c
whether customers
om/watch?v=H_48AcV0 will stay in 2000?
qlY&t=31s
Binder pages 136 to 149 Lecture / software
https://www.youtube.c Build a model using
om/watch?v=g9c66TUyl Classification tree,
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 Disadvantages
Random Forests Models. Trees
Vs Regression/Logistic
regression choosing right
16
technique.
Introduction to Cluster
Analysis. Objective of
Cluster Analysis. Research
17
Design of Cluster Analysis.
Assumptions in a Cluster
Analysis.
Employing Hierarchical &
Non Hierarchical clusters ,
K-means clusters, Two stage
18
clusters Case on Cluster
Analysis - CarZuma: Car
Insurance Claim Case Study
Advanced Forecasting
Models for Stationary Time
19 Series, Introduction to Box-
Jenkins forecasting,
Autoregressive models,
Introduction to Neural
Networks
Biological Neural network
20 Single layer Perceptron
Training Application of
artificial neural networks in
business Advantages
limitations
Z4 finetune the model
select model
https://www.youtube.c
parameters.
om/watch?v=7VeUPuFG
JHk
(Read: H & A Chapter 7 Attrition case
pg. 483 - 547)
Using CART models
Asynchronous predict attrition and
Learning: identify important
variables leading to
https://www.youtube.c attrition
om/watch?v=J4Wdy0W
c_xQ
Read : Binder 104 to Three types of clusters
126 its importance and
when to use which
Asynchronous
method
Learning:
https://www.youtube.c
om/watch?v=bMH-
aHNlhBA
Read : Binder 104 to Case Carzuma
126
Asynchronous Identify good and bad
Learning: segments using
https://www.youtube.c Hierarchical and K
om/watch?v=YRue69
means cluster
W-
dYU&pbjreload=101
Read Chapter 13 DAD Hospital Case
section 13.10 to 13.15 Forecast using AR
model using different
Asynchronous
parameters check
Learning:
https://www.youtube.c stationarity of the
om/watch?v=_7jivAi series interpret the
wZGw results
Binder pages 159 to HBS Case: Retention
175 Modeling at Scholastic
Travel Company (A)
Asynchronous
Learning: Demonstration in
https://www.youtube.c SPSS
om/watch?v=dY7x2tu
MxoI
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Reading List
and Text book
References
Multivariate Data Analysis by Hair & Anderson. 7th Edition Pearson Education India
(along with ( H & A )2018
details of
year of
Publication)
References
1. Statistics for Management by Srivastava & Rego 3rd Edition, McGraw-Hill
Publishers 2017
2. Applied Multivariate Statistical Analysis by Johnson & Wichern Sixth Edition
Pearson Education India.(2015)
3. Market Research by Naresh Malhotra 7th Edition Pearson Education India (2015)
4. Business Analytics – The Science of Data Driven Decision Making by U Dinesh
Kumar, (BA) First Edition 2017 Wiley Publication

Instruction for Use of Intellectual Property of NMIMS SBM (By Order, NMIMS SBM)

Course Outlines are strictly for private and restricted circulation among the concerned Faculty
Members and the Students of this Programme. They are permitted to use the contents for study
and research purpose only. No part of this Course outline can be copied, reproduced, shared
and/or circulated in any manner, through any mode, for any purpose and under any
circumstances whatsoever; which is contrary to the stated restricted uses and purposes. The
person responsible for violating this Instruction shall be liable for appropriate disciplinary action
initiated by SBM.

Disclaimer

While care has been taken in compiling this Course outline, The School of Business Management
of SVKM’s NMIMS University shall not be held liable in any manner to any person for any mistake
and / or omission in the contents of the Course outline.

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